Research Proposal: Impact of Conflict Management on Employee Relations

This research proposal aims to analyze the impact of conflict management systems on employee relations within organizations, using a case study of Coca-Cola. It outlines the research objectives, including understanding conflict management concepts, evaluating different approaches, and analyzing the relationship between conflict management and employee relations. The literature review covers current knowledge, substantive findings, and theoretical and methodological contributions to the topic, emphasizing the importance of fair, rational, and efficient conflict resolution. The proposed methodology follows Saunders Research Onion framework, utilizing a positivism research philosophy, a deductive approach, and a survey research strategy with mixed qualitative and quantitative analysis. Primary and secondary data collection methods will be employed, with a random sample of 50 Coca-Cola managers. The research adheres to ethical considerations, ensuring equal opportunities and informed consent for all participants. The conclusion highlights the significance of strong employee relationships and potential contributions to The Coca-Cola Company's future success.

Research
proposal

Table of Contents
INTRODUCTION...........................................................................................................................3
Literature Review............................................................................................................................3
Methodology....................................................................................................................................5
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Introduction to the proposal: outline the sections of the proposal for the reader
The background: the significance of the topic and issues (practical or theory) relevant to the
study. identify and cite the debates.
The research aim, and objectives, research questions/hypotheses
Research Aim
To analyse the impact of conflict management system on employee relation of organisations. A
case study of Coca Cola
Research Objectives
• To understand the concept of conflict management
• To evaluate different types of conflict management approaches
• To analyse the relation between conflict management and employee relation in a
company
Research rationale: why you want to do it and why it interests you
The reason behind conducting this research is to evaluate the different types of conflict
management approaches. Here, the investigator will also get to know different types of
management approaches and their usage in a company. This research will also help in my
personal as well as professional development.
Research scope: the research subjects, theories and themes that will be involved in the study
The present research is about concept of conflict management and how it is used in a company
for developing employee performance. There is also need for managing the work of employees
effectively so that goals can be achieved in less time. The scope of this research is wide as it
explains a main part of an organisational performance i.e. conflict management. In every
organisation, there is utmost need of developing strong employee relations and complete
organisational targets.
Literature Review
Current knowledge including substantive findings, as well as theoretical and methodological
contributions to your topic.

To understand the concept of conflict management
Conflict management is defined as the process of detecting and resolving various issues in a fair,
rational, and efficient manner. This is a procedure that deals with incompatibilities and conflicts
that come from a variety of conditions such as divergent goals, perspectives, or needs. Conflicts
are a natural aspect of business, and it is critical that employees understand how to settle them in
order to preserve a pleasant workplace culture. In order to improve employee performance, it is
critical to have a positive attitude to organisational conflict. The factors that exist both outside
and inside the organisation are responsible for the inevitability of conflict. The external
environment has an impact on how priorities and resource allocation are handled in Chinese
organisations, including internal subunits. In order to effectively institutionalise and channel
conflict, there is a requirement for emergent organisational design and layout techniques in order
to formulate the procedural strategies that are engaged in institutionalising and channelling
conflict.
To evaluate different types of conflict management approaches
The way an organisation handles disagreement has a direct impact on employee performance.
The traditional human resource management technique is thought to be utilised to improve
employee performance. It depends on how past efforts were evaluated and where employees
were rewarded. Employees are rewarded in exchange for achieving higher levels of performance.
Conflicts are unavoidable, and it is critical for the firm to ensure that staff performance is not
harmed as a result of them, as this causes employee frustration and stress. In different
organisations, conflict management is defined as a modern technique that is considered for
organisational performance. There is a functional view of conflict that claims that it provides
individuals and groups with input on how things should be done in the organisation. In the
context of personality conflict, information about working abilities and group processes is
conveyed to the management. When an individual subscribes to a versatile vision of organization
success and each disagreement occurrence is properly recognised, better conflict management is
possible.
To analyse the relation between conflict management and employee relation in a company
Various academics have concluded that when people work together, there will inevitably be
disputes. Organizations must control how employees react to conflict when it arises. Individual
conflicts take many forms and have a significant impact on organisational culture.

Disagreements and conflict resolution styles must be effectively managed. There are some
disagreements that are productive, and an organisation must support them in order to achieve
good change in conflict resolution and avoid fighting and dissatisfaction. To address the
challenges it encounters in managing channel members, the Coca-Cola Company must make
numerous changes. First and foremost, it should take a behavioural approach to channeling
conflict resolution, since this would boost channel members' compliance. A behavioural
approach will also ensure that the company has effective channel leadership and will enable it to
associate with successful organisations and learn from their experiences.
Methodology
Identify and discuss a range of research methods and propose and justify the methods which
you will be using for your research. Follow Saunders Research Onion framework for
designing an effective research methodology.
Research methodology - The phrase "research methodology" refers to a specific type of process
or approach that aids in the accurate identification, selection, analysis, and processing of data and
information in a well-defined and efficient manner. This is the procedure for acquiring and
collecting data for the study. In regard to the current study topic, the researcher is employing
acceptable research methodology, which will aid in the production of successful results. The six
parts of research technique are explained here with the help of the research onion framework.
Research Philosophy – Positivism
Positivism, interpretivism, Pragmatism, and Realism are examples of several types of research
philosophy. In regard to the current study, the investigator will conduct suitable research. The
key reason for choosing positivism as a research philosophy in this study is that it is both
supportive and appropriate, and it also aids in the completion of research in a more effective and
scientific manner.
Research approach – deductive
The method utilised to perform the research study is known as the research methodology. The
deductive technique is employed in this study because it is useful for analysing quantitative data
and information at a low cost and in a short amount of time. Furthermore, it has been determined
that by utilising the deductive strategy, investigators can achieve a superior type of testing of
numeric data and facts.
Research strategy – Survey

Research strategy is an important part of research technique since it establishes the plan and
framework for the investigation. This study will be completed through a survey. In addition, the
investigator will employ an effective strategy to take advantage of effective data and information
from a sufficient sample size and data collecting from a broad population in order to make
legitimate conclusions in the current study.
Research Choice – Qualitative and quantitative analysis
Quantitative and qualitative research are the two main types of research choices that help
investigators come to a valid conclusion. The investigator will use the quantitative approach to
conduct the current investigation because it aids in the collection of data in statistical and
numerical form. This study employs a mixed method approach. This research analysis employs
both qualitative and quantitative methods. It has been determined that by employing this
strategy, researchers would be able to better convey facts and information in a visually appealing
and methodical manner using tables and charts.
Data collection – Primary and secondary
This study uses both primary and secondary data collection methods.
Sampling
This is primarily a statistical procedure that assists in conducting research investigations by
picking a sample size from a big population. In order to conduct this study, the researcher will
employ a random sample procedure. A total of 50 Coca cola Managers will be chosen. It has
been determined that the primary motivation for using this strategy is to aid in the collection of
data and information in a more justified manner.
Research ethics - Research ethics: In order to meet the current research goals and objectives in an
ethical manner, the researcher will ensure that all participants who have chosen are given equal
chances. In addition, the data has been chosen in an unbiased manner. Furthermore, the
researcher will seek prior approval from all of the respondents. They also have the option of
withdrawing their consent. It assists researchers in gathering data and conducting research in an
ethical manner.

Conclusion
summarise your proposal including the significance of the potential findings and potential
contributions

Strong and good relationship among employees help the companies joining in the future, which
would be beneficial to The Coca-Cola Company as well. Furthermore, the corporation can
improve sales by offering discounts on its cans in order to motivate channel members. Because
discounts are at the heart of the channel members' contention, the company's management must
provide merchants with common goal-setting opportunities. They can agree not to keep the
discounts and instead share the future income that these discounts will bring. Both sides would
benefit from such a decision. These modifications are expected to increase channel members'
motivation, hence resolving management issues.

REFERENCES
Books and Journals
Bordean, O.N., Rácz, D.S., Ceptureanu, S.I., Ceptureanu, E.G. and Pop, Z.C., 2020. Gender
diversity and the choice of conflict management styles in small and medium-sized
enterprises. Sustainability, 12(17), p.7136.
Broukhim, M., Yuen, F., McDermott, H., Miller, K., Merrill, L., Kennedy, R. and Wilkes, M.,
2019. Interprofessional conflict and conflict management in an educational setting. Medical
teacher, 41(4), pp.408-416.
Caputo, A., Marzi, G., Maley, J. and Silic, M., 2019. Ten years of conflict management research
2007-2017: An update on themes, concepts and relationships. International Journal of Conflict
Management.
Mahvar, T., Farahani, M.A. and Aryankhesal, A., 2018. Conflict management strategies in
coping with students’ disruptive behaviors in the classroom: Systematized review. Journal of
Advances in Medical Education & Professionalism, 6(3), p.102.
Mastrotheodoros, S., Van der Graaff, J., Deković, M., Meeus, W.H. and Branje, S.J., 2019.
Interparental conflict management strategies and parent–adolescent relationships: Disentangling
between‐person from within‐person effects across adolescence. Journal of Marriage and
Family, 81(1), pp.185-203.
Min, J., Iqbal, S., Khan, M.A.S., Akhtar, S., Anwar, F. and Qalati, S.A., 2020. Impact of
supervisory behavior on sustainable employee performance: Mediation of conflict management
strategies using PLS-SEM. PloS one, 15(9), p.e0236650.