Research Report: Conflict Management and Supportive Culture at M&S

This research report investigates the impact of conflict management on fostering a supportive culture to attain a competitive position, focusing on the case of Marks & Spencer (M&S). The study explores the positive and negative effects of conflict within organizations, emphasizing the importance of effective conflict management in enhancing employee performance, reducing turnover, and achieving long-term goals. The report outlines the research methodology, including research philosophies, data collection methods, and ethical considerations. It presents a literature review, analyzing the benefits of conflict management, the role of conflict resolution in improving supportive culture, and the significance of such a culture in achieving competitive advantages. The study aims to identify the impact of conflict on M&S's competitive position, the benefits of conflict management, ways of conflict resolution, and the importance of a supportive culture. The findings are discussed in the context of existing literature, and the report concludes with recommendations for M&S to improve its business practices related to conflict management and supportive culture.

Research Project report

ABSTRACT
The present research is based on impact of conflict management in improvement of
supportive culture to attain competitive position. Conflict management is related to managing the
conflict issues at workplace and develops the positive relationship among the employees and
managers. The aim of this research is to analysis the impact of conflict management in
improvement of supportive culture to attain competitive position. It states about the negative and
positive impact of conflict on organization and in developing the supportive culture of company.
In research methodology, different methods has been used such as research philosophies,
approached, data collection methods and ethical considerations. The discussion has been based
on the literature review part and examines the different questions. Conclusion has been used on
the research which has been conducted on the impact of conflict management in improvement of
supportive culture to attain competitive position. Recommendations have been given to the
company to make improvement in business.

Table of Contents
ABSTRACT....................................................................................................................................................2
CHAPTER 1: INTRODUCTION........................................................................................................................4
CHAPTER 2: LITERATURE REVIEW................................................................................................................8
CHAPTER 3: METHODOLOGY.....................................................................................................................16
CHAPTER 4: RESULTS AND FINDINGS.........................................................................................................20
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS..............................................................................28
REFERENCES..............................................................................................................................................35

Title: Impact of conflict management in improvement of supportive culture to attain
competitive position.
CHAPTER 1: INTRODUCTION
1.1 Background of Research
According to Boyle (2019), Conflict management is practice of being able to determine
as well as handle the conflict, fairly, efficiently and sensibly. Along with this, conflict
management refers to the process of limiting the negative or unfavorable aspects of conflict
while enhancing the positive aspects of conflict. Reduction of conflict in the working place is
essential and important for an organization because it support them by reducing the high
employee turnover and also enhancing the employee performance that results in higher growth
and success. This will further support company in accomplishment of long term goals and
objectives as well as competitive advantages within minimum time period. The aim of conflict
management is to improve learning as well as group outcomes, such as effectiveness or
performance within an organizational setting. Managers are responsible for resolving conflict at
work place in professional manner. Managing the conflict at workplace is helpful in developing
the supportive working environment and this help an organization to gain the competitive
benefits. Conflict management is related to ideas and techniques which are mainly designed to
minimize negative impact of conflict and increase positive outcomes for all involved parties
(Black and Falk, 2019). Arising the conflict at workplace develops the negative impact on the
employee’s performance, relationship among employer and employee, organizational
productivity and profitability. It is necessary for the manager to focus on reducing the chances of
conflict and also motivating the employees to work together for attaining the set objectives
within given period of time.
About company
Marks & Spencer is British multinational retailer with headquarter in London, England.
This company was founded in year 1884 by Michael Marks and Thomas Spencer in Leeds. It is
specialize in selling of clothing, home items and food products. The main focus of Marks &
Spencer is to develop the supportive working environment for employees so that they can work

effectively without arising the conflict. Mission statement of M&S is to make inspirational
quality accessible to others. Vision statement of Marks and Spencer is to be the standard against
which others are measured- Benchmarking. Therefore, M&S is a multinational retailer that
provides different types of services and products to their customers. Company is specialises in
selling of home product, food product and mainly clothing. Company is located in all over the
world and headquartered in London, England, United Kingdom. Thus, company served
worldwide area and also provides quality in product at affordable price.
Rationale of Research
Present research is based on the impact of conflict management in improvement of
supportive culture to attain competitive position. Managing the conflict is one of the main roles
of manager at workplace. It provides competitive advantage of business and all employees are
working together at workplace to attain the common objectives. Researcher conducts
investigation from personal and professional point of view. In context to personal, researcher
wants to increase its personal understanding as well as skills so that it can able to increase its
knowledge base (Einarsen and et. al., 2018). On the other hand, researcher wants to conduct
investigation in a professional manner because it wants to know about the conflict management
in a detailed manner and in what manner conflict management helps in providing the competitive
advantage to business. From conducting the present investigation, researcher wants to enhance
knowledge about conducting investigation in a systematic manner by following all the research
activities. This will help in future to researcher while conducting the similar kind of research in
an easy manner.
Significance of Study
This study is significant because it support researcher by increasing their research skills
such as literature review, data collection, data analysis, knowledge regarding the SPSS etc. All
these will helps researcher in completion of each and every activity of study in minimum time
and successfully. This research is also important at academic level by enhancing their knowledge
and skill about the conflict management and its significance for an organization in attainment of
strategic position. Therefore, this study is important at personal as well as academic level. In
addition, this study will also assist investigator to complete full project within allotted time
duration.

1.2 Problem Statement
Conflict at workplace is a major problem for M&S because it increase misunderstanding
among employees that will be not essential for the growth and success of company. There are
number of drawbacks of conflict in the workplace of company such as lost work time and
productivity, high turnover, damage to organization reputation, lowered job motivation, health
costs due to stress, legal cost due to litigation, sabotage, theft and damage etc. All these are
consider major problem for company that will effects over their performance as well as growth
level in marketplace. Therefore, it is important for company to manage and solve conflict
because it helps them by increasing productivity and also in reduction of high employee
turnover.
1.3 Research Aim and Objectives
Aim
“To analysis the impact of conflict management in improvement of supportive culture to
attain competitive position.” A study on Marks & Spencer.
Objectives
 To analyze the impact of conflict on Marks & Spencer in attainment of competitive
position at market.
 To identify the benefits of conflict management towards an organisation.
 To determine the ways of conflict resolution and their role in improving supportive
culture at M&S.
 To investigate the importance of supportive culture in achieving competitive benefits.
Questions
 What is the impact of conflict on Marks & Spencer in attainment of competitive position
at market?
 What are the benefits of conflict management towards an organization?

 What are the ways of conflict resolution and their role in improving supportive culture at
M&S?
 What is the importance of supportive culture in achieving competitive benefits?
1.4 Significance of the project
This project is important and significant because it helps in identifying of effectiveness of
conflict management within an organization. Conflict management is important and essential for
company because it will helps them by reducing conflict among employees that results in higher
productivity and profitability. Management of conflict at workplace is also essential for company
in accomplishing competitive advantages easily. There are different benefits of solving conflict
in the workplace such as increased performance, productivity and motivation, reduction of high
employee turnover, reduced stress, absenteeism, presenteeism, Enhanced workplace
communication, team functioning and effectiveness, Development of conflict resolution skills
etc. All these are consider biggest advantages of conflict management that support an M&S in
attainment of better advantages within minimum time period (Spiegel, 2019). Along with this, if
this project publish in marketplace that will helps in increasing awareness about the significance
of conflict management among organization, individual and societies. Thus, this project is highly
significant for all of them. Thus, Workplace conflict can lead to reduced engagement as well as
productivity, increased stress, presenteeism, absenteeism illness and higher turn over. This
project will also essential for investigator by increasing their understanding about the topic and
also research skills. This will support them in completion of full project within less period of
time and in successful manner.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
The literature review give foundation of the knowledge on impact of conflict
management in improvement of supportive culture to attain competitive position. This
determines the areas of prior scholarship in order to prevent from duplication and give the credit
to some other investigators. This part of research mainly helpful in determine the gap in present
investigation. To collect the data and information in this present investigation, there have been
secondary sources used such as books, articles, internet sources and journals (Elgoibar,
Munduate and Euwema, 2016). Literature review is helpful in providing the clear explanation
regarding the area of research.
2.2 Key Definitions
Impact of conflict on Marks & Spencer in attainment of competitive position at market
As per opinion of Stephanie Gosnell (2020) Conflict at workplace is state of discord that
caused through perceived or actual opposition of requirements, interests and values among
people which working together. There is an inevitable clash among the formal authority a well as
people or groups are mainly impacted. As conflict at workplace arise and it impact on the
workplace environment. The workplace conflict consists conflict type that taken place within
workplace among the employees and managers consisting conflict among staff members. This is
broad concept that consist many kind of the conflict that treated separately such as labor
management conflict and employment conflict. The conflict mainly impacting firm that can
occur person among the people and groups. Within the group, sometimes conflict arise and cit
mainly caused through the struggles over status and also scare resources. In order to this,
constructive resolution of such kind of conflicts can attained by rational process of the problem
solving that couples with willingness in order to explore problems ans also the different
alternatives for listening each other (Soliku and Schraml, 2018). In this, it is complex to handling
and also resolving conflicts which arise at workplace. There are different reason for arising
conflict at workplace such as poor communication, personality clashes, various values, different
interests and the poor performance. Other than this, personality clash is also a main cause of the

workplace conflict. The people which have the different beliefs and values impact way they
work and solve the issues. The clashed mainly occur when the employees have complexity in
understanding. On the other hand, scarcity of resources and poor understanding result in
competition among employees as well as poor performance through some staff members which
causes the extra workload for other people. From this, company face the issue of increasing
productivity in business and also attaining the competitive benefits at marketplace. In Marks &
Spencer company, it is a responsibility of manager to manage the conflict an also focus on
develop the positive working environment so that all employees can work together and company
can get the competitions positive at marketplace (Proksch, 2016). There are positive and negative
impacts of conflict on Marks & Spencer given below:
Positive impact
Social change- The conflict contributes towards the social change in Marks & Spencer
that assuring both intergroup and the interpersonal dynamics fresh and also reflective of the
current realities as well as interests.
Reconciliation- The conflict permits for reconciliation of concern of those parties which
can lead to agreement beneficiating requirement of both parties and their leadership.
Group Cooperation- Conflict among groups leads in intra-group cohesion as conflict
presents the potential for improved intra-group collaboration, while at the same time working
towards the shared goal of the conflict (Franco, Rouwette and Korzilius, 2016).
Share and Respect Opinions- As members of the organization, they are better able to
express their views with the group while working together on a conflict solution. Conflict would
also lead leaders of Marks & Spencer to listen openly to each other as they seek to achieve the
aims of their organizations (Missotten and et. al., 2018).
Negative impact
As Contrary to this, Miranda Brookins (2020) stated that conflict develops the negative
impact on organization. There are some negative impacts of conflict given below:

Mental Health Concerns- In Marks & Spencer, conflict can cause employees to become
more frustrated if they feel as there is not any solution to resolve conflict. As employees become
frustrated and it impact on personal lives and also professionally (McKibben, 2017).
Reduce Productivity- When company spends more time in conflict dealing, employees
take the time away to focus on core objectives which they need to attain. The conflict causes
employees to focus less on activities and more on discussing about the conflict.
Members Leave Organization- Employees of Marks & Spencer who are increasingly
irritated by the level of dispute within a company may choose to end their involvement. It is
particularly harmful if members are main part of Executive Committee or committee’s heads.
Once employees start leaving, Marks & Spencer needs to hire and select new members of the
acting board (Hossu and et. al., 2018).
Violence- When conflict increases without resolution, there may be intense circumstances
between the leaders of an organization. Organizational disputes may lead to violence between
leaders and the organization.
Benefits of conflict management towards an organization
According to opinion of Kari Boyle (2019) Conflict management plays a necessary role
at workplace in order to prevent conflicts and for staff members to concentrate on work. It is
necessary that team leaders should assure that roles and responsibilities of every employee are
passed clearly on them. Managing the conflict at workplace is helpful in developing positive
working environment, make the employees loyal towards company and retain at workplace for
longer period of time (Lewis, Heathershaw and Megoran, 2018). Conflict management is related
to handling the disputes as well as disagreement among the two parties. Its main aim is to reduce
the negative factors which are influencing conflict and also increase all the participants to come
into an agreement. It necessary to Marks and Spencer to manage conflict at workplace for
increasing the productivity of an organization. There are some benefits of conflict management
to organization given below:
Build relationship- In this, conflict resolution permit for constructive change that can be
occur. If issue or disagreements are neglected than being handled then things can be same or
worse. If the people consults the differences and work by together then stage is set for the

positive change to be occur (Leon-Perez, Notelaers and Leon-Rubio, 2016). Therefore, this is
easier in short team to leave the things and it helps for the everyone included in conflict to be
work by issue while developing the strong relationship.
Minimize cost- The conflict management is helpful in minimizing the hiring as well as
training cost of an organization because employees sustain at workplace for long period of time.
It is helpful in increasing ability to make the better decision regarding business. The conflict
management is helpful in generate high return on investment through getting the teams pulling in
similar direction (Young and et. al., 2016).
Generate new insights- The conflict resolution can lead to new insights. If employees are
agreed all time, there would no reason to include various perspectives or look for the new
methods for handling situations. When the people share own opinions as well as ideas then they
provide the opportunities to others in order to look at situations in various ways (Sun, Zhu and
Chan, 2016). It enables every person to include the other practice and perspectives being
flexible. In context to this, better ideas are those which combine various viewpoints. These ideas
mainly arise from the conflict and problem solving so that the conflict resolution needs for
reaching resolution.
Enhance productivity- As conflict management is helpful in developing the positive
working environment at workplace and the chances of absenteeism of employees reduces. It is
helpful in improving the quality of the decision making under stress and this minimize amount of
the re-work needed. The conflict management is helpful in foster environment of the creative
innovation that helps drive company forward (Way, Jimmieson and Bordia, 2016).
Better problem solving- The better ideas and flow of solution from the healthy discussion
consisting diversity of the perspectives but this goal can be complex to achieve. This is more
challenging when the other employees disagree with suggestions or opinions. Some of the times,
different opinion can result in the friction (Young and et. al., 2016). On the other hand, if
employees can learn to be engage with these kind of conflict in a constructive manner then the
disagreement are not normalized but can be seen to necessary way of problem solving. In regards
to this, conflict engagement is necessary leadership skills and the staff member which seek the
training in this area many have effective chanced for the advancement within company.

Identify new members- At workplace, employees are actively participate in the meeting,
have opinion on every topic in enjoy serving on many Committees. There are members which
seemingly contribute less to group and object more in talking. Contract at workplace can inspire
the silent employees to setup and also they must read their leadership skills through providing
meaningful solution to issue which group is mainly faced (Huang and et. al., 2016).
Sustain employees- Conflict management is helpful in motivating the employees and also
enhance their performance level. It is helpful in strength the supervisory relationship at
workplace. It keeps teams engaged and they can communicate with each other openly. It helps in
developing the strong relationship among all the team members (Men and Yue, 2019). The
conflict management empowers employees to make positive difference among them.
Leads to goal achievement- The main benefit of conflict resolution is that it bring
employees together and facilitate to attain the objectives. As they are working by conflict and
also make progress for attaining the set objectives (Ovseiko and et. al., 2019). This will helps in
enhancing productivity of company and sustain them at workplace for longer period of time.
Become the good at the conflict resolution is helpful in developing other skills which are more
useful in some other areas.
Ways of conflict resolution and their role in improving supportive culture at M&S
According to opinion of Mike Myatt (2020) Conflict resolution is the conceptualized as
processes and methods which are included in facilitating peaceful conflict ending and also
retribution. The committed members of group are attempting to resolve the conflict through
communicating information regarding conflict motives. On the other hand, supportive
organizational culture gives the social as well as psychological conditions that optimize the
health of employees, wellbeing and healthy relationship among the people and organization. In
order to develop the supportive working culture, firm should develop set of the core values.
Under this, staff members should feel that the managers trust on judgment and there should be
autonomy degree in the working tasks. It can consist supporting the growth of staff members and
also developing the The conflict resolution is helpful in improving the supportive culture in
Marks& Spencer. There are some ways of conflict resolution given below:
Accommodating- It is one of selflessness, sacrifice and minimum assertiveness. If a
person is willing to give up about everything in order to preserve relationship with other party.

This is reasonable for using this kind of conflict management strategy when problem at hand is
less important (Loftus, Goold and Mac Giollabhui, 2018). The person who using this style yield
their requirements to the others which trying to be more diplomatic. They mainly tend to allow
requirement of group to be overwhelm own. This stated that the relationship is most important.
Collaboration- It plays an important role and needs great courage and attention in
resolving conflicts. Working with other party includes listening, addressing areas of cooperation
and priorities and ensuring that both parties know each other. In order to address problem
without compromises, collaboration includes innovative thinking. Employees are usually
appreciated and respected (Rofcanin, Las Heras and Bakker, 2017).
Compromising- In the case of any disputes, the parties concerned often have to consider
of an alternative direction in which all sides agree to give up and settle it. Such a solution would
be immediate and not a long-term solution for this moment. This leads to a loss of an outcome
because both parties may believe like something has been lost (Jacobsen and Linnell, 2016).
Competing- This style is one under which concerns and position of opposition person is
ignored completely. Winning an argument is only metric and any type of the concession to other
is seen as weakness sign. In this, someone who uses conflict resolution strategy of competing the
tries in order to satisfy own desires at expense of other involved parties. This conflict resolution
method relies on the aggressive communication style, coercive power exercise and the low
regard for better relationships in future (Koekemoer and Petrou, 2019). Those who using
competitive styles tend to be seek the control over discussion in ground rules and substance.
They fear that the loss of control will result in the solution which fail to meet with requirements.
In regards to this, competing tend to be result in response which enhance threat level.
Avoiding- One party can in certain circumstances choose to withdraw from discussion
and allow for the opinion of other party. Or, one of parties can agree, by staying quiet, to avoid a
conflict completely. It works well when one of the opposing parties is emotionally charged or
frustrated. Therefore avoiding conflict resolution provides the participants with a "cooling-out"
period to later return for meaningful settlement (Ward and Outram, 2016).
Importance of supportive culture in achieving competitive benefits

On the basis of Jacob Gottlieb (2018) Supportive culture refers to internally oriented as
well as reinforce through flexible organizational culture, core belief that company expresses trust
in and also commitment to its staff members. Providing the supportive environment enables
employees to succeed in attaining the set of objectives and also contribute to company is
necessary components of developing team. When the organization has supportive culture then
the staff members are likely to be engaged, perform and empowered at natural best that will
increase service delivery, performance of firm and also quality of goods (Andler, 2017). In
regards to this, the positive workplace culture improve teamwork and sustain employees for long
period of time. It is helpful in reduce stress of employees and also enhance organizational
productivity. As this is helpful in established that leader not only values contribution of the team
members but also they are committed to helping them successful. In this, all employees are
working together in a group and helpful in gaining the competitive advantage to the company. It
is the responsibility of manager in Marks & Spencer to develop the supportive working
environment so every employee can work together without facing any kind of issues arising
conflict at workplace (Jit, Sharma and Kawatra, 2016). Supporting company culture is necessary
for workplace because everyone at workplace engaged and when employees are mainly engaged
in their work them they perform at the higher level and can reach at their potential. It is helpful in
increasing the productivity of company and this will be beneficial for composition and also profit
level of an organization. Through this, Marks & Spencer Company can able to perform better
and also give the competitive advantage.
As contrary to this, Beebe Landscaping (2016) stated that Supportive culture of company
develops eagerness in staff members to take initiative and also personal interest in people with
whom they working for. The supportive culture needs set of core values that support staff
members while holding them accountable. It is necessary for an organization to set tone that
permits staff members to know regarding management and also ownership trust. Staff members
who do not take care to take the benefit of healthy culture of company tend to move on when
they do not carry similar level of enthusiasm as rest of group. Teamwork is one of the most
necessary core components of an organization. Manager should emphasize necessity of going
beyond the personal objective as well as duty. It is necessary for the manager to teach regarding
work in a team and also focus on attending the common objectives. Main part of developing
supportive culture is feedback, praise and concerns. Leaders should go beyond open door policy

and reach out to workers. It is the responsibility of leader to developing the healthy, personal as
well as professional working relationship with employees as they should develop sense of the
trust for leaders. In regards to this, bonus and incentive can increase moral as well as make
improvement in culture of an organization. Manager should be careful to show the fairness in all
aspects to giving bonus and incentives to employees (Kharadze and Gulua, 2018). As staff
member have goal to work what are better support and also possibility of reward them then they
are likely to work in a better manner. If an organization has supported for workplace culture then
it is strong and also have the workforce enthusiastic. It is helpful in company in enhance the
productivity and also gain the competitive advantage at market place.
Conclusion
It has been concluded from above mention information in literature review part that
managing conflict at workplace is helpful in developing the positive working environment,
motivate employees and also sustain them at workplace for longer period of time. There has been
studied the negative and positive impact of the conflict in attaining the competitive advantages.
The positive impact consist Social change, Reconciliation, Group Cooperation, Share and
Respect Opinions and the negative impact included Mental Health Concerns, Reduce
Productivity, Members Leave Organization and Violence. There has been studied about the
various ways of conflict resolution and their role in improving supportive culture at M&S such
as Collaboration, Compromising, competing, accommodating and Avoiding.

CHAPTER 3: METHODOLOGY
3.1 Introduction
Research methodology is specific techniques or procedures used to determine process
and also analyze information regarding topic. It is helpful in critically evaluate the reliability and
validity of an investigation. It is systematic approach to gather as well as examine the data in
process of research. For conducting the research methodology, there has been research onion
used. It was developed through Saunders et. al. (2007). This illustrated stages which should be
covered when conducting an investigation.
3.2 Research strategy
This is an important section of methodology that is divided into different strategies such
as action research, experimental, case study, systematic literature review, survey etc. All these
are consider suitable strategies of research. Within an investigation, systematic literature review
and survey will be used by investigator. Survey will helps investigator in collecting of primary
information from questionnaire (Browne and Haysom, 2019). Systematic literature review is
another strategy that will be essential for researcher in gathering of secondary information from
different sources such as articles, magazines, books etc. Therefore, within a current study, both
types of research strategies are essential and useful in achieving of research aim and objectives.
3.3 Sampling procedure
Sampling introduces to the process of selecting sample size. There are basically two
techniques of sample selection which are known as probability and non-probability. Both types
of sampling are essential but for selecting sample size for this research project, probability type
of sampling is more useful because it helps in selection of large number of sample randomly and
within in less time period. Along within this, non-probability sampling is not appropriate for
doing this investigation because it takes maximum time and also require maximum amount of
capital. The probability and non-probability are two types of samples. Both methods are known
to be efficient sampling techniques, but a random sampling approach may be used to determine
sample size during an investigation. The key reason for choosing this technique is that no time or
expense for an organization is needed. In order to establish their perspectives on impact of

conflict management in improvement of supportive culture to attain competitive position, 40
managers will be selected. Such managers are randomly selected in a single place, which saves
researchers time. Main goal to collect data from managers, as they are aware of the conflict
management in improvement of supportive culture to attain competitive position (Sun, Zhu and
Chan, 2016).
3.4 Conceptual framework
This is an effective framework that helps researcher in gathering or analyzing of accurate
and reliable information within less period of time. This research project is based on the impact
of conflict management in improvement of supportive culture to attain competitive position. In
order to collect data about such topic, questionnaire will be used by researcher because it helps
them in gathering of valid data within less period of time. Management of conflict at workplace
is important for company over its growth and success. With the help of conflict management,
M&S can easily attain competitive position and also achieve long term goals and objectives
within less period of time (Pawirosumarto, Sarjana and Gunawan, 2017).
3.5 Variable definition
There are two variables such as dependent and independent. Both are essential in
achievement of research objectives. According to the current research, improvement of
supportive culture to attain competitive position is dependent variable because it is depend on
conflict management. Therefore, these variables helps researcher in accomplishment of each
objective through SPSS (Liu, Bellibaş and Gümüş, 2020).
3.6 Hypothesis
A research hypothesis is a clear, testable and specific proposition or predictive statement
regarding the possible result of a research study based on a specific property of a population,
like presumed differences betwixt groups on a specific variable or relationships between
variables (Sharma, 2017). This is a type of statement that is mainly based on research questions
and also helps researcher in accomplishment of research objectives systematically and
effectively. Hypotheses of this research project will be shown as below:

H1: Retaining talented employees is the major benefits of conflict management towards an
organization
H2: Positive impact of conflict management and level of job satisfaction are significantly
correlated to each other.
H3: Conflict management strategies which are used to gain competitive position are
significantly correlated with perception that conflict resolution helps in improving supportive
culture.
H4: There is no relationship between the job satisfaction and elements of conflict management.
3.7 Data collection
Data collection method- Data Collection refers to process of collecting as well as
measuring information on interest variables in established manner that enable answer to research
questions and evaluate outcomes. There are basically two sources of data collection are called
primary and secondary. In order to collect primary information, questionnaire is most appropriate
and suitable source because it provides valid data in less period of time. On the other hand, for
collecting secondary information, there are different number of secondary sources such as books,
articles, publication research, journals etc. All these are consider effective and useful sources for
researcher in gathering of secondary data systematically. It is related to collecting information
from all relevant sources to search answers of research issue, test hypothesis and examine
outcomes (Soliku and Schraml, 2018).
Primary data collection method has been used in order to collection the information and
data. In this, researcher developed the questionnaire by developing different research questions
impact of conflict management in improvement of supportive culture to attain competitive
position. Questionnaire is an important method to collect quantitative data which according to
the current investigation is more valuable and efficient. Questionnaire has some advantages such
as easy analysis, accurate results, inexpensive, comparability, validity and confidentiality
(Spiegel, 2019).
3.8 Data Analysis

Data analysis refers to the systematic process of analyzing information from different
techniques or tools. There are two approaches of data analysis including inductive and deductive.
Both approaches are essential but for conducting quantitative study, deductive approach is more
useful and valuable for investigator. This approach helps investigator in analyzing of quantitative
information within limited time duration (Arfat and et. al., 2017). On the other side, inductive
approach is not useful for doing this study because it requires qualitative data that results in
maximum time and resources. This report is based on quantitative information and for evaluating
or analyzing such information, SPSS software will be used by researcher. This software will
support researcher in analyzing numerical information or data effectively.

CHAPTER 4: RESULTS AND FINDINGS
4.1 Introduction
This chapter gives the detailed knowledge on information gathered from primary source
that supports a researcher in developing the valid outcomes. Under this, researcher developed 10
questions related to impact of conflict management in improvement of supportive culture to
attain competitive position. The sample size chosen for this questionnaire is 40 and these are the
managers of an organization. For analyzing the collected data and information, researcher has
been used the thematic analysis and interpretations.
QUALITATIVE
QUESTIONNAIRE
Name:
Age:
Gender:
Email address:
Q1) Do you have understanding about the conflict management?
a) Yes
b) No
Q2) What are the benefits of conflict management towards an organization?
a) Reduces costs
b) Retain talented employees
c) Enhance productivity
Q3) Does conflict management develops positive impact on improvement of supportive
culture to attain competitive position of Marks & Spencer?
a) Yes
b) No
Q4) What is the importance of supportive culture in achieving competitive benefits?
a) Engages employees
b) Employee retention
c) Increased productivity
Q5) What are the different ways through which Marks & Spencer can create supportive
working environment for employees?
a) Acknowledge achievements
b) Give employees autonomy
c) Remove fear
Q6) What is the positive impact of conflict on Marks & Spencer in attainment of
competitive position at market?
a) Social Change
b) Decision Making

c) Group Cooperation
Q7) What are the issues arise at workplace from the conflict?
a) Decrease in Productivity
b) Members Leave Organization
c) Mental Health Concerns
Q8) What are the different conflict management strategies Marks & Spencer can be used in
managing conflict and gain competitive position?
a) Compromising
b) Collaborating
c) Avoiding
Q9) Does conflict resolution helps in improving supportive culture at M&S?
a) Yes
b) No
Q10) What benefits Marks & Spencer can get from conflict resolution at workplace?
a) Collaborate better with co-workers
b) Reduced disruptions.
c) Developing stronger work relationships
Q11) Suggest some ways to improving the supportive culture so that company can get the
competitive advantage.
DATA SHEET
Q1) Do you have understanding about the conflict management? Frequency
a) Yes 36
b) No 4
Q2) What are the benefits of conflict management towards an
organization?
Frequency
a) Reduces costs 15
b) Retain talented employees 12
c) Enhance productivity 13
Q3) Does conflict management develops positive impact on improvement
of supportive culture to attain competitive position of Marks & Spencer?
Frequency
a) Yes 30
b) No 10
Q4) What is the importance of supportive culture in achieving
competitive benefits?
Frequency
a) Engages employees 15
b) Employee retention 15
c) Increased productivity 10
Q5) What are the different ways through which Marks & Spencer can
create supportive working environment for employees?
Frequency
a) Acknowledge achievements 10
b) Give employees autonomy 20
c) Remove fear 10

Q6) What is the positive impact of conflict on Marks & Spencer in
attainment of competitive position at market?
Frequency
a) Social Change 22
b) Decision Making 5
c) Group Cooperation 13
Q7) What are the issues arise at workplace from the conflict? Frequency
a) Decrease in Productivity 20
b) Members Leave Organization 10
c) Mental Health Concerns 10
Q8) What are the different conflict management strategies Marks &
Spencer can be used in managing conflict and gain competitive position?
Frequency
a) Compromising 10
b) Collaborating 12
c) Avoiding 18
Q9) Does conflict resolution helps in improving supportive culture at
M&S?
Frequency
a) Yes 35
b) No 5
Q10) What benefits Marks & Spencer can get from conflict resolution at
workplace?
Frequency
a) Collaborate better with co-workers 15
b) Reduced disruptions. 10
c) Developing stronger work relationships 15
THEME 1: Understanding about the conflict management
Q1) Do you have understanding about the conflict management? Frequency
a) Yes 36
b) No 4

Interpretation: There are 36 respondents and according to them they have understanding
regarding the conflict management. They said that conflict management is process of limiting
negative aspect of the conflict while enhancing positive aspect of the conflict. Main aim of the
conflict management is to increase learning as well as group outcomes by involving
effectiveness in organizational setting. There are for remaining respondents which are not aware
about the conflict management in context to an organization.
THEME 2: Benefits of conflict management
Q2) What are the benefits of conflict management towards an
organization?
Frequency
a) Reduces costs 15
b) Retain talented employees 12
c) Enhance productivity 13
a) Yes b) No
0
5
10
15
20
25
30
35
40
36
4
Column B

Interpretation: As per mention graph, there are different benefits of the conflict management to
an organization. According to opinion of 15 respondents that conflict management helps reduce
cost by enhancing the ability to make effective decision regarding business. This is helpful in
minimizing the hiring and training cost because of better retention of staff members. There are
12 respondents and they said that conflict management helps in sustaining the talented
employees at workplace. This empowers employees to make positive differences. Other than
this, there are 30 respondents which said that conflict management helps in increasing the
organizational productivity. This improves quality of the decision making under the stress and
also minimize amount of the re- work needed.
THEME 3: Conflict management develops positive impact on improvement of supportive
culture
Q3) Does conflict management develops positive impact on improvement
of supportive culture to attain competitive position of Marks & Spencer?
Frequency
a) Yes 30
b) No 10
a) Reduces costs b) Retain talented employees c) Enhance productivity
0
2
4
6
8
10
12
14
16 15
12
13

Interpretation: On the basis of opinion of 30 respondents that conflict management develops
the positive impact on improving the supportive culture in order to gain the competitive
advantage to Marks and Spencer organization. Conflict management helps in engaging all the
employees and also works in a team without arising any find of conflict. This is helpful in
enhancing the coordination and cooperation among the employees in Marks & Spencer. The
conflict management helps in introduce new ideas, gives an opportunity for teams to explain
their skills and also foster creativity. This is helpful in creating the supportive culture and
through this company can gain the competitive advantage. Other than this, there are 10
respondents and they said that conflict management develops negative impact on improving
supportive culture as in a team. There are many employees and their thoughts and opinions are
different from each other and this arise the conflict.
THEME 4: Importance of supportive culture
Q4) What is the importance of supportive culture in achieving
competitive benefits?
Frequency
a) Engages employees 15
b) Employee retention 15
c) Increased productivity 10
a) Yes b) No
0
5
10
15
20
25
30
35
30
10

Interpretation: According to 15 respondents that supportive culture helps in increasing the
employees as they all are work together and focuses on attending the specific objective.
According to 15 respondents said that supportive culture is helpful in retention of employees for
long period of time as employees feel comfortable at workplace and they get motivated so they
can sustain at the workplace for long period of time. On the basis of opinion of 10 respondents
that supportive culture is helpful in increasing the organizational productivity and this is
beneficial for the compensation as well as ability of an organization.
THEME 5: Ways through which Marks & Spencer can create supportive working
environment
Q5) What are the different ways through which Marks & Spencer can
create supportive working environment for employees?
Frequency
a) Acknowledge achievements 10
b) Give employees autonomy 20
c) Remove fear 10
a) Engages employees b) Employee retention c) Increased productivity
0
2
4
6
8
10
12
14
16 15 15
10

Interpretation: As per the mention graph it has been stated that there are different ways through
which Mark and Spencer can develop the supporting working environment for its staff members.
According to 10 respondents that Marks and Spencer can acknowledge the achievement of
employees because this helps in developed the positive organizational culture and increase staff
members to excel in their job role. There are 20 respondents which said that company should
give the autonomy to employees as they are the part of an organization and management should
trust on employees so that they can use their daily working hours to attend the set objectives
within a given period of time. On the basis of 10 respondents that company should remove the
fear from employees and developed the positive working environment. Mistakes are stepping
stones to making outside comfort zone to developing zone we wear the new discoveries are made
and employees can learn the great lesson.
THEME 6: Positive impact of conflict
Q6) What is the positive impact of conflict on Marks & Spencer in
attainment of competitive position at market?
Frequency
a) Social Change 22
b) Decision Making 5
c) Group Cooperation 13
a) Acknowledge achievements b) Give employees autonomy c) Remove fear
0
5
10
15
20
25
10
20
10

Interpretation: As conflict develops the positive impact on Marks and Spencer Organization in
order to attending the competitive position at the Marketplace. According to 22 respondents that
Social change develops the positive impact of conflict at workplace. It states that conflict
contributes towards social change during both intergroup and interpersonal dynamics remain
fresh and also reflect current interest. There are 5 respondents and they said that conflict helps in
better decision making as it describes the premature group decision making and forcing the
participants in process of decision making in order to explore issues as well as interest. On the
basis of 13 respondents that group operation is benefit for conflict because it gives opportunity
for enhancing the inter group Corporation while working towards common goal.
THEME 7: Issues arise at workplace from the conflict
Q7) What are the issues arise at workplace from the conflict? Frequency
a) Decrease in Productivity 20
b) Members Leave Organization 10
c) Mental Health Concerns 10
a) Social Change b) Decision Making c) Group Cooperation
0
5
10
15
20
25
22
5
13

Interpretation: On the basis of 20 respondents that conflict develop the negative impact at
work. It reduces the productivity of an organization as company spent more time in dealing with
conflict and employees take away from focus on core actives they need to attend. The conflict
causes employees to less focus towards project and more on gossiping regarding conflict. There
are 10 respondents and they said that from the conflict employees leave organization from the
frustration with conflict level at workplace. In this, there is a need to company to hire the new
employees and appoint acting Board of members. There are 10 respondents which said that main
issue of conflict is on mental health of employees because from this they become frustrated and
not focus on attaining the specific objective.
THEME 8: Conflict management strategies Marks & Spencer can be used in managing
conflict
Q8) What are the different conflict management strategies Marks &
Spencer can be used in managing conflict and gain competitive position?
Frequency
a) Compromising 10
b) Collaborating 12
c) Avoiding 18
a) Decrease in Productivity
b) Members Leave Organization
c) Mental Health Concerns
0
5
10
15
20
25
20
10 10

Interpretation: There are different conflict management strategies which Marks and Spencer
can be used to manage the conflict at workplace. According to opinion of 10 respondents that
compromising is one of the main conflict management strategies which two conflict parties can
be used in order to manage the conflict at workplace. There are 12 respondents which are agree
with collaborating because in this people are both Cooperative as well as assertive. Group may
learn to permit each participant to make contribution with possibility of developing share
solution. Remaining 18 respondents are agree with avoiding in this people can avoid the conflict
because it arise discomfort among them.
THEME 9: Conflict resolution helps in improving supportive culture
Q9) Does conflict resolution helps in improving supportive culture at
M&S?
Frequency
a) Yes 35
b) No 5
a) Compromising b) Collaborating c) Avoiding
0
2
4
6
8
10
12
14
16
18
20
10
12
18

Interpretation: Conflict according to opinion of 35 respondents and they said that conflict
resolution is helpful in improving the supportive culture at Marks and Spencer organization. As
conflict resolution is helpful in providing the better opportunities to employees to work together
and also focus on attending the specific objective. It is helpful in developing the positive working
environment and people in a group will work together. There are 5 remaining respondents which
are not agreeing with the given statement.
THEME 10: Benefits Marks & Spencer can get from conflict resolution
Q10) What benefits Marks & Spencer can get from conflict resolution at
workplace?
Frequency
a) Collaborate better with co-workers 15
b) Reduced disruptions. 10
c) Developing stronger work relationships 15
a) Yes b) No
0
5
10
15
20
25
30
35
40
35
5

Interpretation: According to opinion of 15 respondents that Marks and Spencer can get the
benefit from conflict resolution is to collaborate with Co-workers. It is helpful in developing the
positive relationship among the workers at workplace. There are 10 respondents which said that
conflict resolution is helpful in minimize the destruction at workplace. There are 15 remaining
respondents and according to their opinion that conflict resolution is helpful in developing the
strong relationship at workplace and employees will work together in a group for attaining the
common set objective.
QUANTITATIVE
Descriptive statistics analysis
Statistics
Gender Job
satisfaction
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10
N
Valid 40 40 40 40 40 40 40 40 40 40 40 40
Missing 0 0 0 0 0 0 0 0 0 0 0 0
a) Collaborate better with co-workers
b) Reduced disruptions.
c) Developing stronger work relationships
0
2
4
6
8
10
12
14
16 15
10
15

Mean 1.50 3.48 1.10 1.95 1.25 1.88 2.00 1.78 1.75 2.20 1.13 2.00
Median 1.50 4.00 1.00 2.00 1.00 2.00 2.00 1.00 1.50 2.00 1.00 2.00
Mode 1a 4 1 1 1 1a 2 1 1 3 1 1a
Std.
Deviation .506 1.037 .304 .846 .439 .791 .716 .920 .840 .823 .335 .877
Sum 60 139 44 78 50 75 80 71 70 88 45 80
a. Multiple modes exist. The smallest value is shown
Descriptive statistics tool of data analysis helps in developing familiarity with entire data set. The
above table is gained by calculation descriptive statistics of all the variables of data set from which it has
been analysed that there are equal number of men and women participants in this study as the mean
value is 1.50. The average job satisfaction is “Satisfied” as the mean value is 3.48 and mode value is 4
which represents option of “Satisfied”. Besides this, 10 more questions were asked from total of 40
respondents.
The above table of descriptive statistics can also help in testing hypothesis 1. As the mode of question 2
is “1” representing Reduces costs as the major benefit of conflict management towards an organization,
the hypothesis 2 is rejected which stated Retaining talented employees is the major benefits of conflict
management towards an organization
Correlation
Correlations
Q3 Job satisfaction
Q3
Pearson Correlation 1 .070
Sig. (2-tailed) .666
N 40 40
Job satisfaction
Pearson Correlation .070 1
Sig. (2-tailed) .666
N 40 40

The above correlation table is used to check hypothesis 2 which aims to check whether variable 3 and
job satisfaction are correlated or not. As the Significance or p value of above correlation analysis is .666
which is higher than 0.05, it can be said that these two variables are not correlated with each other
implying hypothesis 2 is also rejected which stated Positive impact of conflict management and level of
job satisfaction are significantly correlated to each other.
Correlations
Q8 Q9
Q8
Pearson Correlation 1 .372*
Sig. (2-tailed) .018
N 40 40
Q9
Pearson Correlation .372* 1
Sig. (2-tailed) .018
N 40 40
*. Correlation is significant at the 0.05 level (2-tailed).
Above correlation table is used to check the hypothesis 3 which aims to identify whether there
is a correlation between variable 8 and 9. The above table provides p value of .018; as this value is lower
than 0.05, it can be implied that these variables are significantly correlated with each other and
hypothesis 3 is accepted stating Conflict management strategies which are used to gain competitive
position are significantly correlated with perception that conflict resolution helps in improving
supportive culture
Regression
Model Summary
Model R R Square Adjusted R Square Std. Error of the
Estimate
1 .173a .030 -.022 1.049

a. Predictors: (Constant), Q7, Q6
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1
Regression 1.262 2 .631 .573 .568b
Residual 40.713 37 1.100
Total 41.975 39
a. Dependent Variable: Job satisfaction
b. Predictors: (Constant), Q7, Q6
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 3.170 .387 8.183 .000
Q6 .298 .470 .264 .633 .530
Q7 -.128 .515 -.104 -.248 .805
a. Dependent Variable: Job satisfaction
This regression analysis is used to test hypothesis 4; it must be noted that variable 6 and 7 are used as
elements of conflict management (independent variables) and job satisfaction is the dependent
variable. As the R square is .030, it can be implied that job satisfaction is only related by 3% from
elements of conflict management. So, hypothesis 4 is also rejected.

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
5.1 Summary of study
Current research is focus on conflict management and how it affect over the culture of
business organization. Managing conflict at working area is one of the effective activity that may
assist in improving the employee performance and at the same time also develop an healthy
culture. It also support workforce to develop positive relationship with each others. This can be
contributes in enhancing the overall performance of the company and its workforce as well. In
addition to this, there are some benefits of managing conflicts like it Enhance productivity,
Identify new members-Sustain employees, Minimize cost and many more. These are may assist
in developing positive brand image of company at market place. On the other side, when
conflicts are occur at workplace then employees get demotivated and also feel stress at the time
of performing their task activities. Thus, it is important for business organization to focus on
managing conflicts at working area as it can create positive working environment wherein
employees are feel free to share their views and opinion with others. By this company also
reduce employee turnover and at the same time also enhance their performance level at market
place. One of the main advantage of conflict management is to retain workers within the
company and also make them productive so that they can easily attain their targets in stipulated
time frame. Research methodology part played a necessary role in order to conducting the
investigation and Collection of data in an effective manner. There has been quantitative research
method used because it provides the in-depth understanding regarding the specific subject area.
There has been positive research philosophy used because it is based on the quantitative method
and analyzed the opinions and viewpoints of different authors in a better manner. For Collection
of data from using primary sources, there has been questionnaire developed related to the
conflict management and developing supportive working culture in an organization. Random
sampling method has been used for chosen 40 respondents and the selected respondents are the
managers of company because they have proper understanding regarding the organizational
activities and the organizational culture. Furthermore, for undertaking this investigation,
researcher use both primary and secondary methods to determine the appropriate finding as it
contributes in evaluating positive and reliable outcomes. Along with this, questionnaire is also
support in providing first hand data directly collect through selected respondents on the basis of

specified research topic and area. Apart from this, secondary method which investigator find out
the ways to address the particular research problem.
5.2 Conclusion
It has been concluded from the above mentioned report that conflict management is
related to removing the negative aspects of the conflict and enhances the positive environment at
workplace. Conflict management is helpful in developing the positive working environment and
also establishing the better relationship among the staff members at workplace. It has been
discussed that in management of conflict at workplace is one of the main responsibility of
manager because it develops the positive impact on profitability of an organization. By managing
the conflict at workplace, company can make improvement in performance level of employees
and also increasing the organizational productivity. In the present research, there has been
studied about the negative and positive impact of the conflict in attaining the competitive
position at market place. Positive impact of conflict is that it helps in bring the social change,
Corporation in group and also share the opinions of employees at workplace. On the other hand,
the negative impact which has been studied of conflict are arising mental issues, minimize
organizational productivity, generate violence and also employees leave organization. There has
been studied about the Benefits of the conflict management in an organization such as reduce
cost, identify the new employees, increase productivity and sustain the staff members at
workplace for long period of time. Different ways of conflict resolution such as Collaboration
avoiding and compromising has been studied. It has been examined that supportive culture is
related to giving the better opportunities to employees to attend the set business objective. This is
helpful in contributing to company to gain the competitive advantage at market place. In the
supporting culture of company, employees are engaged at workplace in also work for achieving
the organizational objectives. For conducting the present investigation, there has been an
objective developed on the basis of specific research area. In conducting the literature review
part, there have been secondary sources used such as books, articles, internet sources and others.
This helped in collecting the authenticate information with in less period of time. In conducting
the literature, there has been analyzed the opinions and viewpoints of different authors.
Discussion on findings

This States about the discussion of addressing the research objectives and giving the
answers of arising Research question. It includes the evaluation of Collection of data by using
the authenticate sources. The discussion has been based on the literature view part in which
information has been collected by using secondary sources.
Impact of conflict on Marks & Spencer in attainment of competitive position at market
It has been examined that conflict arises at work this is normal occurrence. It develops
the negative impact on relationship of employees and managers in an organization. The conflict
could be arising due to the differences in opinion and personality clash of conflict arises at
workplace. Conflict arise at workplace could be shaped through several people which spend at
workplace, complexities which may be included in switching to various workplaces. There has
been studied about the negative and positive impact of conflict in attaining the competitive
position at market place. The positive impact of conflict on organization which has been studied
is social change, group Corporation, reconciliation and also respect the opinion of employees.
As contrary to this, there are some negative impact of conflict has been studied such as
employees leave organization from arising conflict, minimize the organization productivity, arise
and the mental health issue of employees and generate violence. These all the negative impacts
influence the organization productivity. From this, employees will not work together at
workplace and also not focus on attaining the specific objectives.
Benefits of conflict management towards an organization
It has been evaluated from the above mentioned study that conflict management is one of
the main responsibilities of manager at workplace. Manager needs to handle the conflict at
workplace and also provide the positive working environment to the employees. Conflict
management is vital skill that includes handing the confrontations constructively. It is helpful in
developing the positive outcomes from dispute as well as disagreement which occur among
people at workplace. There has been some benefits studied regarding the conflict management to
organization. The main benefits which company can get from the conflict management reduce
cost, increasing the organizational productivity, identify the new members and also stayed in the
staff members at workplace.

As contrary to this, Marks and Spencer can get the benefit of conflict management is to
improve the employee performance and also make them focused regarding attending the specific
aim and objective of an organization within a given period of time. The conflict management is
helpful for an organization to develop the positive working environment and also sustain the
employees for long period of time.
Ways of conflict resolution and their role in improving supportive culture at M&S
It has been analyzed that conflict resolution is process through which two or more than
two engaged parties’ debate together to reach an agreement resolving this. Conflict resolution
skills are necessary to Healthy workplace environment because they assistant saving money,
relationships, time and also reduce distraction for staff members from jobs. There has been a
studied about the different ways of conflicts resolution such as collaboration, avoiding and
compromising. Implementing all these conflict resolution techniques helps in resolving the show
of conflict at workplace and make improvement in supportive culture of Marks and Spencer
organization. These all are the effective ways to resolve the conflict and also develop in the
positive relationship among the team members at workplace. This help in improving supportive
culture of an organization and company can able to attend the competitive position at market
place.
Importance of supportive culture in achieving competitive benefits
It has been examined that supportive working culture gives the psychological and social
conditions which optimize well being, safety and health of staff members. This involved the
supporting growth of employees and well as development to developing the positive relationship
among them. It has been examined that supporting the culture of businesses in the workplace is
required because everyone in the workforce is involved and if they work together, they will
perform at high level and achieve their potential. It is useful to increase business profitability,
and this will improve the organization's structure and income level.
As contrary to this, Supportive culture requires a set of shared values which assist and
keep employees accountable. An organization needs to set the tone to allow employees to know
management and ownership of the organization. Employees who are not diligent to benefit from
a good company culture continue to move when they are not as excited about the rest of the

business. This has been examined that manager will take care in all respects to show fairness to
reward workers bonuses and benefits. When workers tend to work well and reward them, they
will possibly work better. When a company embraces corporate culture, it is positive and
enthusiastic about the workers too.
Recommendations
Present research report has been based on impact of conflict management in improvement of
supportive culture to attain competitive position. There are some recommendations given below:
 For managing conflict, company needs to take feedback from workers as per continuous
basis as it may assist in analyzing the actual behaviors of employees at working area.
This can be reduce the possibilities of arising issues among employees and at the same
time developing positive relation within the organizational culture.
 It is necessary for management of Marks and Spencer organization to communicate with
the employees on regular basis in a positive manner. Management should analyze or
identify the issues which are arising at workplace or faced by employees and give them
proper solution.
 Manager of Marks and Spencer should include the employees in decision making process
at it is helpful in developing the supported working culture and all employees will work
together for attending the specific objective set by the top management. It helps in
sustaining the employees for long period of time at workplace.
 Marks and Spencer should motivate their workers to share their views and opinion with
each others. It can be beneficial in managing a positive working culture wherein
employees put their best efforts of improving their healthy relationship.
 For developing the supportive culture, it is necessary for the management to
communicate the common values of an organization and also develop the support system.
It is helpful in motivating the employees and make improvement in their performance
level.

 Company needs to provide proper training and development activities to their employees
in order to make them enough capable to take responsibilities and at the same time attain
their targets. This can be contributes in enhancing overall performance of the company at
competitive market place.
 Company should recognize the success of staff members because it is positive
organizational culture and they feel that company appreciate their efforts. From this
employees will feel more confident regarding their abilities and it is necessary for
company to give the incentive so that they can work hard.
 Marks and Spencer needs to spread awareness within the workers on the basis of culture
so that workers are aware about all the different culture present at working area. This will
assist in improving the connectivity between workers and at the same time also beneficial
in reducing employee turnover.
 Manager of company needs to develop an effective plan to work on conflicts that arise at
working area. This can be beneficial in managing the issues and at the same time develop
a positive connectivity among workers. With the help of this company reduce employee
turnover and develop a positive performance.
 It is crucial for business organization to talk with staff members so that they can easily
determine the reason of arising issues at working area. By this manager of company work
on the same and also tries to manage the issues between employees.
 Marks and Spencer needs to separate the workers from the problem and motivate them to
avoid issues that occur at working environment of company. It contributes in making
workers more productive and efficient at workplaces. It positively impact in developing a
positive culture in which employees do well without any kind of issues and obstacles.
Limitation of the project
There are different problems that may be face by researcher while conducting this
investigation. These limitations are lack of time, insufficient amount of capital, unethical
behavior from respondents side and many others. All these are consider major limitations that
will impact over the performance of researcher. It will impact on them while collecting of

information from the respondents and also while completion of full project within a given time
period. Therefore, in order to overcome these limitations, researcher will require to use Gantt
chart for overcoming time issue, develop open-ended questions and follow research ethics. These
will support investigator to complete full project within given time and in ethical manner. There
is also main limitation for doing this research such as collection of secondary data for literature
review. These limitations are information and data may not be accurate, data maybe old and out
of date, sample used to generate the secondary data may be small etc. All these are consider
major limitations that impact on investigator while gathering of primary as well as secondary
information about the project. Along with this, there is also major limitation while analyzing
quantitative data through SPSS such as Margin of error, biased data collection etc. Thus all these
are major limitations that directly impact on researcher by reducing their conference level.

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