Unit 6 Project: Digital Technology for Connect Catering Growth
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Project
AI Summary
This project report, developed for Unit 6 of a business management course, analyzes the impact of digital technology on the growth and innovation of small businesses, specifically focusing on Connect Catering Ltd. The project encompasses the establishment of project aims, objectives, and timeframes, along with the creation of a project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are included to detail timeframes and stages. The research involves applying quantitative and qualitative methods to gather data, followed by analysis using appropriate tools and techniques to formulate recommendations. The report also reflects on the value of the research in supporting sustainable organizational performance. The report is structured into tasks, covering project planning, research, data analysis, and recommendations, with a focus on digital CRM implementation and its effect on Connect Catering's market position, competitive advantages, and customer relationships.

PROJECT FRONT SHEET
UNIT: 6 – MANAGING SUCCESSFUL BUSINESS PROJECT (Core Unit6) UNIT CODE: D/508/0491(Core unit)
PROJECT TITLE:MANAGING A SUCCESSFUL BUSINESS PROJECT
Topic: The impact of digital technology in supporting small business growth and innovation.
Learning Outcome Assessment
Criteria
In this assessment you will have the
opportunity to present evidence that shows
you are able to:
Task
Number
Evidence
Page number
LO1 Establish project aims, objectives and
timeframes based on the chosen theme
P1 Devise project aims and objectives for a
chosen scenario.
P2 Produce a project management plan that
covers aspects of cost, scope, time, quality,
communication, risk and resources
P3 Produce a work breakdown structure and
Gantt chart to provide timeframes and stages
for completion.
LO 2: Conduct small-scale research,
information gathering and data collection,
generating knowledge to support the project
P4 Carry out small-scale research by applying
quantitative and qualitative research methods
appropriate for meeting project aims and
1
UNIT: 6 – MANAGING SUCCESSFUL BUSINESS PROJECT (Core Unit6) UNIT CODE: D/508/0491(Core unit)
PROJECT TITLE:MANAGING A SUCCESSFUL BUSINESS PROJECT
Topic: The impact of digital technology in supporting small business growth and innovation.
Learning Outcome Assessment
Criteria
In this assessment you will have the
opportunity to present evidence that shows
you are able to:
Task
Number
Evidence
Page number
LO1 Establish project aims, objectives and
timeframes based on the chosen theme
P1 Devise project aims and objectives for a
chosen scenario.
P2 Produce a project management plan that
covers aspects of cost, scope, time, quality,
communication, risk and resources
P3 Produce a work breakdown structure and
Gantt chart to provide timeframes and stages
for completion.
LO 2: Conduct small-scale research,
information gathering and data collection,
generating knowledge to support the project
P4 Carry out small-scale research by applying
quantitative and qualitative research methods
appropriate for meeting project aims and
1
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objectives
LO3: Present the project and communicate
appropriate recommendations based on
meaningful conclusions drawn from the
evidence findings and/or analysis
P5 Analyse research and data using appropriate
tools and techniques
P6 Communicate appropriate recommendations
as a result of research and data analysis to
draw valid and meaningful conclusions.
LO4: Reflect on the value gained from
conducting the project and its usefulness to
support sustainable organisational
performance
P7 Reflect on the value of undertaking the
research to meet stated objectives and own
learning and performance.
Please see that you include the Turn-it-in
report. This work will not be accepted
without the Turn it in report.
Report attached: Yes
No
If no Reason: % of the turn it in report.
Learners Declaration: I certify that the work submitted for this unit is my own and the research sources are fully acknowledged.
Learners Signature: Date:
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition
and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing
the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another
student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with
according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
2
LO3: Present the project and communicate
appropriate recommendations based on
meaningful conclusions drawn from the
evidence findings and/or analysis
P5 Analyse research and data using appropriate
tools and techniques
P6 Communicate appropriate recommendations
as a result of research and data analysis to
draw valid and meaningful conclusions.
LO4: Reflect on the value gained from
conducting the project and its usefulness to
support sustainable organisational
performance
P7 Reflect on the value of undertaking the
research to meet stated objectives and own
learning and performance.
Please see that you include the Turn-it-in
report. This work will not be accepted
without the Turn it in report.
Report attached: Yes
No
If no Reason: % of the turn it in report.
Learners Declaration: I certify that the work submitted for this unit is my own and the research sources are fully acknowledged.
Learners Signature: Date:
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition
and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing
the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another
student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with
according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
2

Introduction
In the late 20th century, the era of digital revolution had begun but it was not until the start of early
21st century, its potential was realized in the business arena. Globally, digital technology has
assisted the boosting of economies through the deliverance of a competitive advantage,
introducing innovation and new market opportunities. However, this digital era has been rapidly
evolving and there is application such as mobile, cloud, Big Data and the Internet of Things (IoTs)
have open up the gate of opportunities for businesses to improve their reputation in the market
along with constantly improving their services and products to cater a larger audience. This report
is based on the concept how the introduction of digital technology has allowed the small medium
enterprises to boost their growth and development.
Task 1
P1: Devise project aims and objectives for a chosen scenario within Connect
Catering Ltd.
Founded in 1989, Connect Catering Ltd, an enterprise which specializes in the retail business of
readymade food and drink items so that they could be consumed in real time. The company is
focused on availing different opportunities present in the market for growth. The method through
which this could be achieved is that the company implements digital CRM. Digital CRM enables
the companies to enhance and improve their customer relationship management (CRM) and
customer experience management (CEM) through the usage of Internet communications channels
and technologies. The digital CRM is targeted on those services which allows the organization to
have in depth insights over the consumers’ preferences and habits along with providing easier and
better personalization and automated messaging system. Digital CRM is often linked to term
called the Internet of Things, it is situation in which the sending and receiving of data takes place
within computer processors as a part of daily routine. The situation can be explained in a way
where a robot is placed to cater the customer flow and an automated message is sent out to the
supplier for purchasing or delivery order.
Project aim:
Project Title
“Implementation of digital CRM at Connect Catering Ltd”
Brief Project Description
The following report would encompass the ongoing agenda for Connect Catering Ltd. The agenda
talks about implementing and utilizing digital technology for the improvement of company’s
3
In the late 20th century, the era of digital revolution had begun but it was not until the start of early
21st century, its potential was realized in the business arena. Globally, digital technology has
assisted the boosting of economies through the deliverance of a competitive advantage,
introducing innovation and new market opportunities. However, this digital era has been rapidly
evolving and there is application such as mobile, cloud, Big Data and the Internet of Things (IoTs)
have open up the gate of opportunities for businesses to improve their reputation in the market
along with constantly improving their services and products to cater a larger audience. This report
is based on the concept how the introduction of digital technology has allowed the small medium
enterprises to boost their growth and development.
Task 1
P1: Devise project aims and objectives for a chosen scenario within Connect
Catering Ltd.
Founded in 1989, Connect Catering Ltd, an enterprise which specializes in the retail business of
readymade food and drink items so that they could be consumed in real time. The company is
focused on availing different opportunities present in the market for growth. The method through
which this could be achieved is that the company implements digital CRM. Digital CRM enables
the companies to enhance and improve their customer relationship management (CRM) and
customer experience management (CEM) through the usage of Internet communications channels
and technologies. The digital CRM is targeted on those services which allows the organization to
have in depth insights over the consumers’ preferences and habits along with providing easier and
better personalization and automated messaging system. Digital CRM is often linked to term
called the Internet of Things, it is situation in which the sending and receiving of data takes place
within computer processors as a part of daily routine. The situation can be explained in a way
where a robot is placed to cater the customer flow and an automated message is sent out to the
supplier for purchasing or delivery order.
Project aim:
Project Title
“Implementation of digital CRM at Connect Catering Ltd”
Brief Project Description
The following report would encompass the ongoing agenda for Connect Catering Ltd. The agenda
talks about implementing and utilizing digital technology for the improvement of company’s
3
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market position along with providing number of competitive advantages within the local and
international market for the company.
Definition of the Problem that the project is to solve:
The report will also analyse the existing situation of the market place along with discussing
various principles of progression for Connect Catering Ltd. Also, the detection of the competitive
advantage and how to achieve them would also take place.
Project broad aim in solving the problem
The major objective of the report would be to take the organization forward in order to achieve a
stronger brand image and grow in multiple ways in the market. The following criteria is discussed
below where the organization would be able to achieve brand recognition along with the
achievement of financial sustainability.
Project objectives:
Identify the competitive edge of Connect Catering Ltd. present within the marketplace.
Also discuss the core objective of Connect Catering Ltd.
Examine the market situation of Connect Catering Ltd.
Evaluation of success levels of digital CRM put into place by Connect Catering Ltd
Analyze the brand response of Connect Catering Ltd (Broadhurst, 2009).
P2: Produce a project management plan that covers aspects of cost, scope,
time, quality, time, quality, communication, risk and resources.
Where the purpose of a team is to achieve specific objective then Project management comes into
play through a team, where the tasks of starting, preparation, performing, regulatory and final are
castigated to achieve the exact same objective.
Project management Plan:
Executive Summary
The following project is a special where the goals of Connect Catering Ltd which has to be
achieved would be highlighted along with discussion of various criteria which are to be fulfilled
in order to achieve these goals. There are number of actions included in the criteria which are the
improvement of the monetary situation, creation of more jobs, build a solid relationship with
different stakeholders and ultimately the achievement of rapid growth and progress in the market
(Butterfield and Jacobs, n.d.).
4
international market for the company.
Definition of the Problem that the project is to solve:
The report will also analyse the existing situation of the market place along with discussing
various principles of progression for Connect Catering Ltd. Also, the detection of the competitive
advantage and how to achieve them would also take place.
Project broad aim in solving the problem
The major objective of the report would be to take the organization forward in order to achieve a
stronger brand image and grow in multiple ways in the market. The following criteria is discussed
below where the organization would be able to achieve brand recognition along with the
achievement of financial sustainability.
Project objectives:
Identify the competitive edge of Connect Catering Ltd. present within the marketplace.
Also discuss the core objective of Connect Catering Ltd.
Examine the market situation of Connect Catering Ltd.
Evaluation of success levels of digital CRM put into place by Connect Catering Ltd
Analyze the brand response of Connect Catering Ltd (Broadhurst, 2009).
P2: Produce a project management plan that covers aspects of cost, scope,
time, quality, time, quality, communication, risk and resources.
Where the purpose of a team is to achieve specific objective then Project management comes into
play through a team, where the tasks of starting, preparation, performing, regulatory and final are
castigated to achieve the exact same objective.
Project management Plan:
Executive Summary
The following project is a special where the goals of Connect Catering Ltd which has to be
achieved would be highlighted along with discussion of various criteria which are to be fulfilled
in order to achieve these goals. There are number of actions included in the criteria which are the
improvement of the monetary situation, creation of more jobs, build a solid relationship with
different stakeholders and ultimately the achievement of rapid growth and progress in the market
(Butterfield and Jacobs, n.d.).
4
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Strategic/Organisational Alignment
The major goal of the project is to evaluate the accomplishment of Connect Catering Ltd. through
the adaptation of digital technology by the company. It should also be noted that the goal should
be achieved within a given time period. The monetary and financial situation of Connect Catering
Ltd. should be examined and it should be measurable. Furthermore, Connect Catering Ltd.’
competitive advantage would be identified along with advantages present in the current market.
Lastly, product and brand acknowledgement of Connect Catering Ltd. would be evaluated
(Butterfield and Jacobs, n.d.).
Project Scope Definition:
The following project has been anticipated to achieve much success. If customers are retained and
jobs opportunities are created through achievement of product acknowledgement then Connect
Catering Ltd. is guaranteed to achieve higher profitability. Along with this, improved partnership
with others would also be developed through the help of this project.
Feasibility Assessment and Contingency Plan:
In order to accomplish the purpose of the project, hefty funding is required and the availability of
highly equipped mechanical gear is needed. (Thorne et al., 2015). Since Connect Catering Ltd.
promises to provide most of the resources needed, the project is expected to achieve
accomplishment.
Constraints
Since the amount provided for the project is fixed, the chances for experimenting and
displaying creativity automatically falls with respect to the project.
The company can also be expected to deliver less equipment and machinery than needed
in practicality (Broadhurst, 2009)
Material/Equipment requirement
Achievability of the project is very high depending on the fact that Connect Catering Ltd. would
be able to deliver the necessary mechanical equipment required for the project.
Project Schedule and Milestones
The time period designated to the project is 8 weeks and the project is expected to complete with
the given time period.
Budget/Cost Estimates
5
The major goal of the project is to evaluate the accomplishment of Connect Catering Ltd. through
the adaptation of digital technology by the company. It should also be noted that the goal should
be achieved within a given time period. The monetary and financial situation of Connect Catering
Ltd. should be examined and it should be measurable. Furthermore, Connect Catering Ltd.’
competitive advantage would be identified along with advantages present in the current market.
Lastly, product and brand acknowledgement of Connect Catering Ltd. would be evaluated
(Butterfield and Jacobs, n.d.).
Project Scope Definition:
The following project has been anticipated to achieve much success. If customers are retained and
jobs opportunities are created through achievement of product acknowledgement then Connect
Catering Ltd. is guaranteed to achieve higher profitability. Along with this, improved partnership
with others would also be developed through the help of this project.
Feasibility Assessment and Contingency Plan:
In order to accomplish the purpose of the project, hefty funding is required and the availability of
highly equipped mechanical gear is needed. (Thorne et al., 2015). Since Connect Catering Ltd.
promises to provide most of the resources needed, the project is expected to achieve
accomplishment.
Constraints
Since the amount provided for the project is fixed, the chances for experimenting and
displaying creativity automatically falls with respect to the project.
The company can also be expected to deliver less equipment and machinery than needed
in practicality (Broadhurst, 2009)
Material/Equipment requirement
Achievability of the project is very high depending on the fact that Connect Catering Ltd. would
be able to deliver the necessary mechanical equipment required for the project.
Project Schedule and Milestones
The time period designated to the project is 8 weeks and the project is expected to complete with
the given time period.
Budget/Cost Estimates
5

It is important that the project gains large amount of funds necessary for most of the facilities and
completion of project so that no barrier is to be faced during the process of project.
Risk Management
Similar to all the other projects, there are risks associated with the following project which are to
handled and managed carefully by the expert management.
Human Resource requirements
It is a known fact that the project management team is focused on the achievement of particular
goals and objectives along with fulfilment of various success criteria (Spence and Bourlakis,
2009). Therefore, for the project to be completed successfully, the company is required a team of
staff members who should possess certain skillset which would allow them to deal with respective
project efficiently. Also, the company needs to undertake the training of different staff members
for the project (Broadhurst, 2009)
P3: Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion for the proposed project management
plan.
WBS is considered to be the major deliverable amongst all in the project where the team’s tasks
are arranged into practical units. Also, PMBOK states that the work breakdown structure is the
hierarchical breakdown of the tasks which is considered to be a deliverable to be carried out by
the project team (Workbreakdownstructure.com, 2017)
Gantt chart is a form of bar chart which exhibits the timetable of the project. In the following
chart, starting and ending dates are exhibited along project’s gist necessities. (Staff,
2017).Following is the Gantt chart with respect to this project management plan:
6
completion of project so that no barrier is to be faced during the process of project.
Risk Management
Similar to all the other projects, there are risks associated with the following project which are to
handled and managed carefully by the expert management.
Human Resource requirements
It is a known fact that the project management team is focused on the achievement of particular
goals and objectives along with fulfilment of various success criteria (Spence and Bourlakis,
2009). Therefore, for the project to be completed successfully, the company is required a team of
staff members who should possess certain skillset which would allow them to deal with respective
project efficiently. Also, the company needs to undertake the training of different staff members
for the project (Broadhurst, 2009)
P3: Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion for the proposed project management
plan.
WBS is considered to be the major deliverable amongst all in the project where the team’s tasks
are arranged into practical units. Also, PMBOK states that the work breakdown structure is the
hierarchical breakdown of the tasks which is considered to be a deliverable to be carried out by
the project team (Workbreakdownstructure.com, 2017)
Gantt chart is a form of bar chart which exhibits the timetable of the project. In the following
chart, starting and ending dates are exhibited along project’s gist necessities. (Staff,
2017).Following is the Gantt chart with respect to this project management plan:
6
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Task 2
P4: Carry out small-scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives
Chapter 1: introduction
1.1 Research Background:
Connect Catering Ltd is planning to devise and develop a project which would formulate certain
standards within the company and for the company in the market place. The standards which have
been highlighted are include creating job opportunities for the staffs along with acknowledging
the product and the main focus is the improvement of customer retention and loyalty through the
delivery of improved customer support.
1.2 Aim of research:
The aim for the project includes to achieve the highest growth levels for the company. The two
main purposes which would be fulfilled are acquirement of brand recognition in the market and
finally achieve higher profitability (Busi, 2013). The company would be able to grow at a faster
pace and efficiently through recognition, which would also present the brand name of Connect
Catering Ltd as a consolidated one while competing with the rivals (Marcovitz, 2007).
1.3 Objectives of research:
7
P4: Carry out small-scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives
Chapter 1: introduction
1.1 Research Background:
Connect Catering Ltd is planning to devise and develop a project which would formulate certain
standards within the company and for the company in the market place. The standards which have
been highlighted are include creating job opportunities for the staffs along with acknowledging
the product and the main focus is the improvement of customer retention and loyalty through the
delivery of improved customer support.
1.2 Aim of research:
The aim for the project includes to achieve the highest growth levels for the company. The two
main purposes which would be fulfilled are acquirement of brand recognition in the market and
finally achieve higher profitability (Busi, 2013). The company would be able to grow at a faster
pace and efficiently through recognition, which would also present the brand name of Connect
Catering Ltd as a consolidated one while competing with the rivals (Marcovitz, 2007).
1.3 Objectives of research:
7
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The main objective of the research is to examine and assess the success levels of the digital
technology adopted in the company. There is a specific time period given for the completion of
the project and it expected to be complete in the following also project should be practical in
nature and attainable. Through the research, competitive edge of the company would be identified
where it can be used for the growth of the business. Lastly, product acknowledgement is one task
which needs to be completed for the project.
1.4 Research question:
Identify the market position of Connect Catering Ltd?
How has digital technology impacted Connect Catering Ltd?
How has the adoption of digital technology impacted the performance of the staff working
at Connect Catering Ltd?
How has the implementation of digital technology affected the efficiency of Connect
Catering Ltd? (McKie, n.d.).
Chapter2: Literature Review
It has been realized by various companies how important role small and medium-sized enterprises
(SMEs) play for the economic growth in each country. There are millions of research studies
which identify various factors and aspects regarding the SMEs. In fact, the adaptation of
information and communication technology (ICT), or on a broader spectrum, digital technology,
has been discussed in detail immensely. It is through the response rate and its efficiency which the
small and medium-scale business operators rely on when the contingences regarding environment
comes up. The rapid the response is dependent upon the information systems management where
the actual business scenarios’ hopes, expectations and realities takes place. A major chunk of the
duty of the business owner is reliable on his creative abilities skills which is continuously polished
through knowledge and data (Mintel, 2017). This is where the role of information communication
technology comes in for the assistance of small and medium-scale business owners. ICT helps
these operators to devise and provide new and innovative products and services which might
include unique features as per the customer’s demand and if there are any changes required in
designing or delivering then all of these are catered accordingly (O'Donoghue, 2010). SMEs need
information technology infrastructure in order to arrange a strong platform where the business
procedures can be carried out easily along with meeting the requirements of dynamic business
environment in which they are playing. Digital technology infrastructure is a massive system of
computer hardware, software, data, storage technology, and networks which provides a specific
portfolio of shared IT resources with respect to the company. With the invention of modern
8
technology adopted in the company. There is a specific time period given for the completion of
the project and it expected to be complete in the following also project should be practical in
nature and attainable. Through the research, competitive edge of the company would be identified
where it can be used for the growth of the business. Lastly, product acknowledgement is one task
which needs to be completed for the project.
1.4 Research question:
Identify the market position of Connect Catering Ltd?
How has digital technology impacted Connect Catering Ltd?
How has the adoption of digital technology impacted the performance of the staff working
at Connect Catering Ltd?
How has the implementation of digital technology affected the efficiency of Connect
Catering Ltd? (McKie, n.d.).
Chapter2: Literature Review
It has been realized by various companies how important role small and medium-sized enterprises
(SMEs) play for the economic growth in each country. There are millions of research studies
which identify various factors and aspects regarding the SMEs. In fact, the adaptation of
information and communication technology (ICT), or on a broader spectrum, digital technology,
has been discussed in detail immensely. It is through the response rate and its efficiency which the
small and medium-scale business operators rely on when the contingences regarding environment
comes up. The rapid the response is dependent upon the information systems management where
the actual business scenarios’ hopes, expectations and realities takes place. A major chunk of the
duty of the business owner is reliable on his creative abilities skills which is continuously polished
through knowledge and data (Mintel, 2017). This is where the role of information communication
technology comes in for the assistance of small and medium-scale business owners. ICT helps
these operators to devise and provide new and innovative products and services which might
include unique features as per the customer’s demand and if there are any changes required in
designing or delivering then all of these are catered accordingly (O'Donoghue, 2010). SMEs need
information technology infrastructure in order to arrange a strong platform where the business
procedures can be carried out easily along with meeting the requirements of dynamic business
environment in which they are playing. Digital technology infrastructure is a massive system of
computer hardware, software, data, storage technology, and networks which provides a specific
portfolio of shared IT resources with respect to the company. With the invention of modern
8

telecommunication, the benefits of it has increased immensely which includes faster emails,
electronic faxes, social networks etc. There has been a major decrease in the time for delivery and
support services for the product or service which has led to increased customer satisfaction,
customer retention and finally high profitability and growth levels for the company. Also, the
location of tangible products could also be tracked by the user of ICT for the delivery of goods
and services in real time (Mintel, 2017).
Chapter 3 Research Methodology
3.1: QUANTITIVE AND QUALITITIVE
There are two ways in which the firm can accumulate data which are qualitative and quantitative.
Quantitative Research is mainly used during the collection of quantified data. The following
would enable generalizations of results of a sample only into a whole population depending upon
the interest and measurements, which would include the opinions and beliefs communicated
during the collection of data. Also, there is another form of data collection called qualitative
research which aimed at further exploring a specific finding.
Qualitative research is a more intense sort of research which presents further understanding of
logic and reasons along with motives. The research aims to solve a problem but also further
highlighting different aspects where quantitative research could later be carried out. The
difference between the two lies in data sample, data collection, data analysis, and finally results.
(Zott, Amit and Massa, 2011).
3.2: PRIMARY AND SECONDARY
For any research data to be completed, collection of data is necessary. There are two types of
sources which are helpful, the first is primary and the other is the secondary source. Primary
source is the one where the data collected is purely new and never been used before. However, the
secondary data is the source which has been utilized already and exists in the form of newspaper,
magazine or internet (Allman, 2011).
3.3: SOURCE OF DATA
It has already been stated about the two forms of sources which included primary and secondary.
Primary research is focused upon the collection of factual, first-hand accounts and has been noted
down by someone who was also a participant of the project. There are number of methods used to
conduct the research but generally a scientific method is used and is also considered an original
research. Whereas secondary research is the further examination and evaluation of the primary
9
electronic faxes, social networks etc. There has been a major decrease in the time for delivery and
support services for the product or service which has led to increased customer satisfaction,
customer retention and finally high profitability and growth levels for the company. Also, the
location of tangible products could also be tracked by the user of ICT for the delivery of goods
and services in real time (Mintel, 2017).
Chapter 3 Research Methodology
3.1: QUANTITIVE AND QUALITITIVE
There are two ways in which the firm can accumulate data which are qualitative and quantitative.
Quantitative Research is mainly used during the collection of quantified data. The following
would enable generalizations of results of a sample only into a whole population depending upon
the interest and measurements, which would include the opinions and beliefs communicated
during the collection of data. Also, there is another form of data collection called qualitative
research which aimed at further exploring a specific finding.
Qualitative research is a more intense sort of research which presents further understanding of
logic and reasons along with motives. The research aims to solve a problem but also further
highlighting different aspects where quantitative research could later be carried out. The
difference between the two lies in data sample, data collection, data analysis, and finally results.
(Zott, Amit and Massa, 2011).
3.2: PRIMARY AND SECONDARY
For any research data to be completed, collection of data is necessary. There are two types of
sources which are helpful, the first is primary and the other is the secondary source. Primary
source is the one where the data collected is purely new and never been used before. However, the
secondary data is the source which has been utilized already and exists in the form of newspaper,
magazine or internet (Allman, 2011).
3.3: SOURCE OF DATA
It has already been stated about the two forms of sources which included primary and secondary.
Primary research is focused upon the collection of factual, first-hand accounts and has been noted
down by someone who was also a participant of the project. There are number of methods used to
conduct the research but generally a scientific method is used and is also considered an original
research. Whereas secondary research is the further examination and evaluation of the primary
9
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data. The method used to carry out secondary research is through the collection of primary
research and interpreting the results of the research to the relevant research topic. For example,
secondary research is considered the interpretation of various primary research study into a further
explanation of these findings (Zott, Amit and Massa, 2011).
3.4: POPULATION AND SAMPLING
Population is considered to be accumulation of data from all the persons in a specific group and
hence its collection is tough. A population is generally a very large one and its often impossible to
collect its data. The population of Connect is more than 450 employees currently working.
Since the population method is hard, generally a technique of sampling is conducted to collect
information and the data is collected from a certain portion of the population called sample
(Wallop, 2015).
Some of the samples where information can be collected from include Random sample, Stratified
sample, Quota sample, Purposive sample and Convenience sample.
For the following project, simple random sampling is utilized. A portion of the overall statistical
population where anyone can be chosen is called simple random sample. For instance, choosing
any random employees names amongst all 450 employees of Connect Catering Ltd. where the
populationis 450 but each has an equal probability of being selected.
3.5: ANALYTICAL TOOLS
First the data is collected as a whole and then it is further analysed and therefore there is a need of
some analytical tools. MS Excel would be used in the particular project as it is one of the best.
10
research and interpreting the results of the research to the relevant research topic. For example,
secondary research is considered the interpretation of various primary research study into a further
explanation of these findings (Zott, Amit and Massa, 2011).
3.4: POPULATION AND SAMPLING
Population is considered to be accumulation of data from all the persons in a specific group and
hence its collection is tough. A population is generally a very large one and its often impossible to
collect its data. The population of Connect is more than 450 employees currently working.
Since the population method is hard, generally a technique of sampling is conducted to collect
information and the data is collected from a certain portion of the population called sample
(Wallop, 2015).
Some of the samples where information can be collected from include Random sample, Stratified
sample, Quota sample, Purposive sample and Convenience sample.
For the following project, simple random sampling is utilized. A portion of the overall statistical
population where anyone can be chosen is called simple random sample. For instance, choosing
any random employees names amongst all 450 employees of Connect Catering Ltd. where the
populationis 450 but each has an equal probability of being selected.
3.5: ANALYTICAL TOOLS
First the data is collected as a whole and then it is further analysed and therefore there is a need of
some analytical tools. MS Excel would be used in the particular project as it is one of the best.
10
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Task 3
P5 Analyse research and data using appropriate tools and techniques
effectiveness of Connect Catering Ltd
In the above question it was asked from the sample that how digital technology has impacted the
efficiency of Connect Catering Ltd. and it was seen that 80% of the respondents agreed to the
statement of which 35% strongly agreed, that the technology has proven POSITIVE results for
improving the efficiency of the company where only 20% had disagreed of which 10% strongly
disagreed and felt that technology has had no impact.
In the second question, it was asked that has digital technology played a part in customer retention
for the company through offering better customer support. It was seen that 65% respondents had
11
P5 Analyse research and data using appropriate tools and techniques
effectiveness of Connect Catering Ltd
In the above question it was asked from the sample that how digital technology has impacted the
efficiency of Connect Catering Ltd. and it was seen that 80% of the respondents agreed to the
statement of which 35% strongly agreed, that the technology has proven POSITIVE results for
improving the efficiency of the company where only 20% had disagreed of which 10% strongly
disagreed and felt that technology has had no impact.
In the second question, it was asked that has digital technology played a part in customer retention
for the company through offering better customer support. It was seen that 65% respondents had
11

agreed to the statement which highlighted that majority believed that it has improved the customer
support services of Connect Catering whereas there were 35% of the respondents which did not
agree with the phenomena of which 20% had felt no impact on the improvement of customer
services and it is the same.
In the third question, it was observed that has there been any improvement regarding the data
provided by the technology which can lead to better customer services. There were 70% of the
respondents which had agree that the customer service has been increased through the provision
of relevant customer data. Whereas 15% did not feel that it has improved in customer support in
anyway whereas 15% only disagreed.
Improvment in productivty and efficiency
It was seen the above question that has the digital technology improved the productivity and
efficiency of the employees working at the Connect Catering Ltd. It was observed that 80% of the
12
support services of Connect Catering whereas there were 35% of the respondents which did not
agree with the phenomena of which 20% had felt no impact on the improvement of customer
services and it is the same.
In the third question, it was observed that has there been any improvement regarding the data
provided by the technology which can lead to better customer services. There were 70% of the
respondents which had agree that the customer service has been increased through the provision
of relevant customer data. Whereas 15% did not feel that it has improved in customer support in
anyway whereas 15% only disagreed.
Improvment in productivty and efficiency
It was seen the above question that has the digital technology improved the productivity and
efficiency of the employees working at the Connect Catering Ltd. It was observed that 80% of the
12
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