Analysis of Social Media and Connectivity: Trends and Implications

This report provides an overview of social media and connectivity, beginning with a definition of social media as mediated technologies that facilitate communication and the sharing of ideas. It explores the evolution of the internet, highlighting its transformation from a search tool to a platform for social interaction. The report then delves into the role of social networking sites in fostering social relationships, emphasizing the diverse formats and features of these platforms. It also examines the relationship between social media and visual culture, showcasing how these platforms have become spaces for artistic expression and global collaboration. The report references key academic sources to support its analysis, providing a comprehensive understanding of the subject.

SOCIAL MEDIA AND
CONNECTIVITY

What is
social
media?
• Social media refer to
mediated technologies that
put forward communication
(Fuchs 2017).
• The platforms provision
sharing of ideas and other
innovations.
• Applications that form
primary component of
technology (Miller et al.
2016).

Development of
internet
• Interconnected networks in
United States had placed the
idea of internet (Greenwood,
Perrin and Duggan 2016).
• Internet was a search tool at
that time in the early 1980s
and 1990s.
• Evolutions brought in
connections and interactions
within users with use of
internet connections (Tuten
and Solomon 2017).

Social and Technological
Development in Social
Media
• Social networking sites provide
with an online platform to users
for initiating social relationships
(Allcott and Gentzkow 2017).
• The sites show variable
characteristics in terms of
format as well as features.
• Social media primarily include
newer information as well as
communication tools operating
on multiple devices (Anderson
and Jiang 2018).

Social Media and Visual
Culture
o Social media have provisioned an online platform
to various art forms (Sajid 2016).
• The visual culture have
found their way through
services on social
media.
oThe social networks
have allowed artists
from every corner of the
world to gather through the digital platforms
and share views (Felix, Rauschnabel and Hinsch
2017).

References
• Fuchs, C., 2017. Social media: A critical introduction. Sage..
• Greenwood, S., Perrin, A. and Duggan, M., 2016. Social media update 2016. Pew
Research Center, 11(2).
• Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
• Allcott, H. and Gentzkow, M., 2017. Social media and fake news in the 2016
election. Journal of economic perspectives, 31(2), pp.211-36.
• Anderson, M. and Jiang, J., 2018. Teens, social media & technology 2018. Pew
Research Center, 31, p.2018.
• Sajid, S.I., 2016. Social media and its role in marketing.
• Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social
media marketing: A holistic framework. Journal of Business Research, 70, pp.118-
126.
• Miller, D., Costa, E., Haynes, N., McDonald, T., Nicolescu, R., Sinanan, J., Spyer, J.,
Venkatraman, S. and Wang, X., 2016. How the world changed social media (Vol. 1).
UCL press.