Conscious Use of Primes to Enhance Consumer Decisions

This report provides a critical review of a research paper that explores the impact of priming on consumer decision-making. The paper investigates how consumers can be consciously primed to improve their decision-making processes, particularly in a marketing context. The author discusses the concept of priming, where subtle cues influence consumer behavior, and examines how individuals respond when they are aware of these primes. The report highlights the importance of understanding both holistic and analytic primes and how they can be used to manipulate consumer choices. It analyzes the author's methodology, findings, and the implications of using primes as performance enhancers. The report also discusses the strengths and limitations of the study, providing insights into how companies can leverage priming techniques to influence consumer behavior and improve market performance. The author emphasizes the importance of ethical considerations and responsible application of these techniques.

Running Head: IMPROVING CONSUMER DECISIONS: THE CONSCIOUS USE OF
PRIMES AS PERFORMANCE ENHANCERS
Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers
Name of the Student:
Name of the University:
Author Note:

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IMPROVING CONSUMER DECISIONS: THE CONSCIOUS USE OF PRIMES AS
PERFORMANCE ENHANCERS
Introduction
This essay is going to provide a critical review of improving consumer decision. The
author Nicolao et al. (2016), have rightly discussed the priming and consumers behaviour in
the market with the help of the prime so as to enhance the performance of the company in the
marketplace. These enables the company so that they can take the decision to solve the
problem of the consumption needs in the market. These is crucial for the company to
understand so that they can enhance the performance of the company in the process. The
author have pointed out that the individual ignore the primes when they get to know that the
primes hinder the performance, but they need to look after the priming so as to understand the
consumer behaviour in the market.
These will assist the company or the individual to enhance their performance in the
market and let them become successful in the process. The company need to look after both
the holistic and analytic primes so that they can understand the mindset of the consumers,
which will help them to grow in the process. Therefore, it can be said that the company or the
individual need to understand the priming as well as the consumer behaviour so that they can
accomplish what they want to achieve from the market.
Analysis of the Report
Rationale of the Journal
In terms of rationale of the article, it can be said that the report is being produce so as
to gather the detailed information regarding the priming as it assist the individual to take up
decision in the market and help them to take up better decision in the process. The paper have
logically prove the importance of the primes in the consumer behaviour as well as in the

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decision making process, which enable them to expand in the market and to accomplish what
they are intending to achieve from the marketplace.
The authors have rightly displayed the methods that can be used in the process, so that
they can grow in the market and can take effective decision which will be beneficial for the
individual or the company. The author have rightly pointed out that the decision of the
consumers can be manipulated which will enable them to buy the product from the market or
avail the service from the company. The author have also provide the example regarding the
manipulation of the consumer’s behaviour with the help of the priming process. The author
have also explained the negative view that are there in the minds of the individual regarding
the priming, which need to be understand so that they can help the consumers to take proper
decision in the process. Priming also enables the company so that the performance can be
enhanced in the market and help them to change the decision of the individual in the market.
It is being found out that priming helps the individual to perform better and they can
use it so that they can accomplish what they intend to obtain form the market. The people
who about the benefit of priming will use it anyway without saying and these will help them
to grow in the marketplace. The performance of the individual can be enhance with the help
of the primes and also the performance of the company can also be enhance if they use the
primes in manipulating the decision of the consumers. Therefore, it is essential to understand
the effect of the primes so that it can be used effectively by the individual as well as by the
company. It can also be noted that there were situation where conscious priming cannot be
utilize by the individual or the company.
The author have rightly pointed out the advantages of using priming by the individual
but there are certain limitation in the study as the topic is vast in a way and that the sample is

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limited in the process. These need to understand by the author so that more detailed
information can be provided by the author.
Author’s Work
The author have rightly introduce the topic in his research paper as well as explained
it properly so as to make the reader understand the effect of the primes as a performance
enhancer and enable the consumers or the individual to make a decision in the process. These
helps them to attract the customers from the market and help them to achieve what they want
to achieve in the process. The author have also discussed about the priming as well as the
awareness of it in the consumers behaviour both consciously and unconsciously. These will
help them to take the decision which will be beneficial for them to accomplish the target in
the process and let them grow in the marketplace.
The author have also rightly pointed out the priming and the correction process which
enable the author to draw the positive aspects of the primes in the behaviour of the people
along with the decision which being manipulated with the help of the priming. The author
have done experiment so as to gather the positive review as well as the negative review in the
process. These make the paper much more complete in the process and clears the idea
regarding the topic so that detailed information can be obtain in the process. The author have
also rightly pointed out the manipulation that is being done by the company with the help of
the priming so as that consumer behaviour can be checked in the process. These is essential
for the individual as well as the company to understand so that they can use it in a positive
way possible and not in a negative way so that they can draw benefits from it. Hence, the
author have done justification in the paper, which enable him to understand the behaviour of
the consumers as well in the market.

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IMPROVING CONSUMER DECISIONS: THE CONSCIOUS USE OF PRIMES AS
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Outcomes
The author is able to understand the need of priming in the performance of the
individual in the organization, which will help them to grow in the market. These is essential
for the company to implement in their business model so that they can manipulate the
decision of the consumers, which will help them to accomplish what they want to obtain from
the market. The individual as well as the company need to look after the positive aspects of
the priming so that they can utilize it consciously, which will help them to expand in the
marketplace. It is also seen that there are two ways in which the interaction can be done by
the individual as well as the company and they are namely: holistic and analytic. These will
enable them to enhance the performance in the process and let them become successful. The
author have rightly explain it in his work so that the reader can understand the difference
which is there in the process and help them to expand in the marketplace.
The author have also done the manipulation check which enable him to understand
the that the consumer behaviour can be manipulated with the help of the primes and also the
performance can be enhanced in the process, which let them understand the need of the
primes as it is being ignored by the individual. The effectiveness need to be understand so
that the primes can be used in an effective way possible and not in a haphazard way, which
will ultimately have a negative effect in the process. Therefore, the author have provided a
concrete outcome to the reader so that they can grow in the market and can accomplish what
they want to obtain from the market with the help of the priming as a performance enhancer.
Strength and Limitation
The author have rightly pointed out the different types of priming with the example
which is essential for the individual to understand so that they can grow in the marketplace.
The author have rightly pointed out the effects which help them to understand the need of the

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IMPROVING CONSUMER DECISIONS: THE CONSCIOUS USE OF PRIMES AS
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priming in the decision making process so that the individual can accomplish what they want
to accomplish from the market. Therefore, the paper provide concrete solution in the process
and help the author to develop the report in an effective way possible.
On the contrary, the topic is too broad to address properly with few examples and that
is the main reason the author need to understand the effect and need to provide more detailed
information regarding the process. These need to understand by the author so that he can
develop a paper effectively and to become popular in the market.
Conclusion
Based on the article it can be said that the author have rightly provide information but
the paper need to be more detailed in the process so that more information can be obtained.
The topic is too broad to address properly and that is the main reason the author should have
selected narrow to the point topic so that he could have done justification with the topic and
help the others to understand in more detailed way possible. Hence, it can be said that as per
the topic the author have touched few parts which could have been framed in a detailed way
possible so that they can accomplish what they want to achieve from the marketplace.

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References
Nicolao, L., Yorkston, E., Brocato, D. and Brei, V.A., 2016. Improving consumer decisions:
the conscious use of primes as performance enhancers. BAR-Brazilian Administration
Review, 13(1), pp.19-32.