Business Research Methodology: Conspicuous Consumption Article Review
VerifiedAdded on 2023/06/08
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This article review examines the topic of conspicuous consumption through a structured abstract, analyzing research by Zhang and Kim, Memushi, Alserhan, and Snakers and Zajdman. The review explores how these studies investigate the impact of conspicuous consumption on consumer buying behavior, particularly in the luxury goods market. It delves into the progression of research, discussing common and different themes, such as the influence of brand consciousness, fashion innovativeness, and social comparison on purchasing decisions. The analysis also highlights study limitations, including the scope of samples and the use of specific methodologies. The review concludes by suggesting future research directions, such as expanding the scope of factors considered and using different analytical methods to deepen the understanding of consumer behavior in the context of luxury consumption. The review also presents the limitations of each study and suggests future research directions to broaden the understanding of the subject.
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