Recruitment and Selection Strategies for Construction Industry Report

This report addresses the challenges of recruiting skilled workers in the construction industry, particularly in Kelowna, where a shortage exists. The report explores the limitations of internal referrals and proposes solutions to improve the recruitment and selection process. The recommended solution involves developing well-designed job descriptions and utilizing online advertising strategies to attract a wider pool of applicants. The report details the components of effective job descriptions and highlights various online advertising channels, including social media platforms like Facebook and Instagram, Google Ads, email marketing, and mobile advertising. It emphasizes the importance of these strategies in reaching a broader audience and overcoming the shortage of skilled workers, ultimately assisting businesses in expanding within the market. The report also includes a comprehensive bibliography of relevant sources.

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Table of Contents
Introduction:....................................................................................................................................2
Background Information:.................................................................................................................2
Best possible solution:.....................................................................................................................2
Recommended Solution:..................................................................................................................2
Development of job descriptions.....................................................................................................2
Components for the development of the job description for Kelowna construction field...........3
Online advertising............................................................................................................................4
Social media.................................................................................................................................4
Advertising in blogs.....................................................................................................................6
Remarketing.................................................................................................................................6
Web push......................................................................................................................................6
Mobile advertising.......................................................................................................................6
Bibliography....................................................................................................................................7

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Introduction:
In the roofing organization, the problem is that due to the use of the internal referrals
process, it is critical to recruit and select skilled workers. The project is to select possible
solutions for the recruitment and selection process in the construction industry. This study is
important as the reader can understand the best possible process of recruitment and selection of
skilled workers.
Background Information:
Kelowna has the main labor force in retail trade as well as construction. As there are
various industries within Kelowna, the younger generation does not want to pursue their interest
in the construction field, that’s why there is a shortage of skilled workers. Therefore, it is
important to select the best recruitment and selection method for hiring workers.
Best possible solution:
To overcome the problem of shortage of workers, the company can hire a recruitment
agency to handle the procedure, which can save their time and effort. Moreover, they can
develop a job description and advertise online so that they can fill their vacancies on time to
overcome the problem of shortage of skilled workers.
Recommended Solution:
Recruitment and Selection plays a crucial step for any business if they want to expand in
the market. In the company, there is a shortage of skilled workers, so the company needs to take
the necessary steps. I recommend the organization to develop the well-designed job description
and then advertise online so that the company will get skilled workers and the company is also
able to manage databases for skilled employees which will help them in the future.
Development of job descriptions
This is effective as a support to articulate the most significant outcome for Kelowna that
required from an applicant to perform the job within the construction field. The job description
will help the business to communicate as a tool. This will work for the applicants and help them
to identify where their job fits in departments and organizations. They help workers from other

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departments that must work with the hired applicant and understand the boundaries of a person's
responsibilities (Bika, 2020).
Job descriptions are an important part of the performance development planning
procedure. This will present the expectations from the candidate regarding their role through the
periodic review. It will create and increase the possibilities to find and hire the most competent,
brightest, reliable, flexible, and multifaceted employees within the Kelowna, construction field.
The job description will help the organization to define parameters of position within the field
and increase their potential for the applicant to join the organization (Heathfield, 2019). Job
description by the organization is viewed as the straight jacket which helps the Kelowna
construction field to recruit applicants successfully within the following ways.
It will remain effective to present the position of manager and positions of employees
who are already performing a job with the agreed responsibilities and scope of their position
(Slezak, 2020). Thin will help the human resource department of Kelowna, construction field to
know about the education, knowledge, experience, skills, and capabilities that have an employee
and formulate the appropriate plan for recruitment.
This will create more chances to inform the applicant about the responsibilities and duties
of the position about which they are applying. This will help the businesses to assist the
candidates and required qualification seeks within the new applicant. It legally demonstrates the
reasons why the applicant selected for the position which culturally suited the applicant.
Components for the development of the job description for Kelowna construction field
The more gathered information will remain the easier for the Kelowna construction field
to complete the actual tasks. The job description for the business will include the accurate format
developed by the human resource department. HR department within the organization will
develop the list of responsibilities and prefer to develop the final format congruent with the
descriptions of jobs across the organization (World Stream, 2020). The following will remain the
component for a description of the job.
 Important functions of the described job with many examples are the environment of work,
experience, and physical demand.

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 It will include the overall description of the position with the general listed part of the
responsibilities.
 It will provide the opportunity to the Kelowna construction field to communicate the
organization's direction and inform the candidates that they fit within the big pictures. A well-
written description of the job will align the directions to candidates with the HR department. This
will help the organization to present the mission, objectives, and visions that spells success. It
will also help the business to guarantee the trans-functionality of required positions and roles to
satisfy the customers.
 Set the clear expectation expected from the applicants (Taylor, Strutton, and Thompson, 2012).
This will remain supportive to describe the expectation of the organization from applicants.
Management that involved within the process of hiring through job description supports the new
applicants and promotes their involvement in organization success. This presents that job
description works as an important component of an efficient performance management system.
 Job description for the Kelowna construction field will help to make sound decisions and create
more chances to gain success in the future. Job description for the organization will present the
positions of reporting management and relations to compliance products and provide insight to
the applicant regarding the hierarchical structure of the company. Relationships regarding
working employees and the department will give the indications and ideas of department and
work. The organizational chart remains an effective way to present the relationship within the
job description of the Kelowna construction field.
Online advertising
Kelowna construction field job description through the online advertisement will create
more chances to gain attraction within the digital marketplace. The following are the best online
advertising channels for the organization.
Social media
Online advertising on social media is growing very fast day by day. There are two types
of advertising on the social media mouth technique and paid (Lambrecht, & Tucker, 2013). This
is very effective to place and promote the advertisement and reach to the huge number of
demographic of organization. Facebook, Instagram, Twitter, and LinkedIn are popular platforms

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to reach the target audience. Following are the social media application will be effective for the
Kelowna construction field to advertise description of job.
 Facebook
This is a widely known application in social media. Research has been founded that one out of
every five minutes spent on the mobile phone is either on Facebook or Instagram (Tutaj, & Van
Reijmersdal, 2012). There are more than two billion people log into Facebook every month. This
will be effective for the Kelowna construction field to interact promote the description of the job
to users. This will be the paid advertisement for the organization and allow inviting more
applicants for a particular role. This application will allow the company to track the success and
stand as the best advertising option.
 Instagram
It is owned by Facebook and provides access to a massive audience. This application boasts
more than 500 million users that use Instagram every day. This invites the high level of
concentration of the individuals from the desirable demographic. It will allow the Kelowna
construction field to visualize the job description as an appealing platform. This will work as the
platform and allow individuals to address prospects.
 Google advertisements
Technical experts in the Kelowna construction field will allow the business to present the
description of the job as the advertisement on Google. This will work for the organization as the
best to invite the more number of applicants. This kind of online advertisement by the Kelowna
construction field will serve the advertisement within the search results on the many web pages.
It will include and target the applicants based on demographics, geography, and many other
criteria.
 Google display advertisements
These are included within the websites by the internet in a broader range of topics (Kireyev,
Pauwels, & Gupta, 2016). This has been founded within the research that advertisement by
Google reaches to more than 90 percent users and presented in more than two million websites.
This will work for the Kelowna construction field job description as seen as the Google display
advertisements on the websites. It will appear on the banners, small boxes on websites and
promote the description of the job.
 Email marketing

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This is known as the most common element within the online advertisement campaign. Kelowna
construction field by launching the email only campaigns for the description of the job will
become more capable to invite the applicants and fill the vacancy within the organization. This is
known as the popular choice for people to provide important information.
Advertising in blogs
This is known as indirect advertising which will help the Kelowna construction field to
present the description of the job to people by content and storytelling. It will remain an
important method as it includes collaborative advertising. This will work as an import option and
help the business to discover and get traffic (Gangeshwer, 2013).
Remarketing
This will remain one of the most important internet-based advertising techniques for the
Kelowna construction field job description. This will work as an important feature and allow
creating the personalized advertisement for the Kelowna construction field job description and
present that user that recently visited the website but didn't complete any form of conversion.
Web push
This technique on the internet will allow the Kelowna construction field to grab the attention of
applicants for a description of the job. This will work for the organization to promote the
advertisement on the screen corner and redirect the applicant on the specific webpage of the
Kelowna construction field.
Mobile advertising
This kind of advertising displays on tablets and smartphones. Kelowna construction field will
become more capable to advertise the description of a job through the SMS. The applicant with
the display of advertisement within the browser optimized for mobile devices. This will be good
for the organization to advertise for the local audiences with time-sensitive offers.

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Bibliography
Bika, N. (2020, 03 25). How to improve your recruiting process. Retrieved from Resources:
https://resources.workable.com/stories-and-insights/improve-recruiting-process
Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A Business Review from the
Indian context. International Journal of u-and e-Service, Science and Technology, 6(6),
187-194.
Heathfield, S. (2019, 06 25). How to Develop a Job Description. Retrieved from the balance
careers: https://www.thebalancecareers.com/how-to-develop-a-job-description-1918538
Kireyev, P., Pauwels, K., & Gupta, S. (2016). Do display ads influence search? Attribution and
dynamics in online advertising. International Journal of Research in Marketing, 33(3),
475-490.
Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in
online advertising. Journal of Marketing research, 50(5), pp. 561-576.
Slezak, P. (2020, 03 25). 5 SIMPLE STEPS TO WRITING A CONCISE JOB DESCRIPTION.
Retrieved from Zippia: https://www.zippia.com/employer/how-to-write-a-job-
description/
Taylor, D.G., Strutton, D. and Thompson, K., (2012). Self-enhancement is a motivation for
sharing online advertising. Journal of Interactive Advertising, 12(2), pp.13-28.
Tutaj, K., & Van Reijmersdal, E. A. (2012). Effects of online advertising format and persuasion
knowledge on audience reactions. Journal of Marketing Communications, 18(1), 5-18.
World Stream. (2020, 03 25). Online Advertising: How to Create Effective Online Advertising.
Retrieved from World Stream: https://www.wordstream.com/online-advertising