Leadership Project: Strategic Plan for Australian Construction Company

Desklib provides past papers and solved assignments for students. This project focuses on strategic planning for a construction company.

Leadership project
Assessment Task 2

Introduction
Gather data and facts
SWOT Analysis
Review inputs like mission, vision
and plans
Market characteristics and
condition

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Presentation of new challenges
and opportunity
Admiration the boundaries
Provide flexibility
Develop the decision-making
power

Mission
Become a leading construction
company in Australia.
Reducing cost and provide
effective service.
Long Term relationship with the
investors.

Vision
To be the best feature home
construction in Australia.
Values are:
Quality, Innovation, Leadership,
Respect ,Honesty and Reliability.

Strategic Plan
Make sure that all the financial
and economic operations
Concern about the performance
Recognize the new and develop
the current sources of income.
Earn revenue at least 10% per
annum

Market characteristics &
conditions
Providing real opportunities in
the same sector.
The growth expectation of
construction industry is in 12
months.
Residential construction industry
improves overall Australian
economy.

Global economy and technology
trends
Construction industry will lead
from $7.2 trillion to over $12
trillion.
Best decision towards in carbon
reduction, climate change or
other waste.
Technology trend provide best
methods of designing.

SWOT Analysis
Strength
Organized management
Loyal customer
Quality service and their values
Availability of investors

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Weakness
Focus over Sydney projects only
Lack of brand awareness
High expenditure on workforce
Lack of Diversity

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Opportunities
Expansion in housing industry
Potential for expansion in
Brisbane and Sunshine Coast
markets
 Advancement in housing
environment

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Threats
Environmental effects
Low price competitors
Can’t satisfy the clients demands