Strategic and Operational Plan for Boutique Building Company

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STRETEGIC AND
OPERATIONAL PLAN

 Executive summary
 Vision and values
 Strategic priorities
 Operational objective
 The market
 Market chacteristics and condition
 Expansion strategy
 Risk analysis
 References
TABLE OF CONTENT

 Boutique build company incorporated in
2013. it engages in design and building
material qualities.
 Company have a office in Sydney
metropolitan.
 Vision of company is to reach best builder of
Australia.
 Company objective is to grow friendly
environment with the consumers.
Executive summary

 It is having a vision of best quality deigned
home in the country of Australia
 The company include following values:
• Leadership skills
• New creative ideas
• Dignity
• reliability
Vision and values

 Key strategy
To be good strategy and top performing activity and
accountability of plans
 Make sure that all strategic decision is correct and the
policy of strategic framework is going smoothly.
 Target must be at least ten percent of profit
 Analyze new and expand source to earning revenue.
 Increase sales in current market trends in Australia.
 At least build qualitative homes in Brisbane and sunshine
coast at the time of strategic plan
 Generate new and unique homes for environment friendly
Strategic priorities

date priorities Key performance
indicator
June 2018 Establish organization
standards
Suitable code of
conduct
July 2018 Make environment
friendly homes
Focus on designing
homes
August 2018 Review of staff
performance
Analyze the
performance of all
staff
September 2018 Analyze working
environment of men
and women
Increase number of
women in staff
Operational objective

 Market characteristics and condition
 Achieve outline the whole working together
 It shows written objective towards to the company
 Construction industry have a objective in growth in next
one year.
 It is to be ensure that market segment in home based
building is providing real objective to the firm.
 It must be good interaction with the customers and
suppliers.
 As the whole object of company is to promote marketing in
beautiful home based building sector.
 Build confidence towards to the customer and company.
The market

 Marketing industry have a object of-
• Develop trust
• Avail the leads of home based building
• Lead convert quickly
• On the basis of ongoing operations and
functioning
• Remove competitiveness
• Attain goals
Marketing strategy

 The company wants to develop plan by way
of-
 Improving marketing strategy
 Good advertisement
 Give qualitative service to customers
 Target highly growth customers
 Identify opportunity in market
 Develop effective and proper
communication between company and staff
Expansion strategies

 Australian govt. changing policy in relation
to industry that are as follows:
 Accepting policy to avoiding risk in home
based building.
 Understand the staff to contribute the
success of organization
 Promote risk avoidance program.
 Maintain effective range of communication
towards to the company
Risk

Risk
• High quality service providing in all departments.
• Skilled motivation to the staff
• Effective marketing approaches
• Monitoring the performance
• Maintain effective growth in market
• Develop relation with community
Risk analysis

 Target market to be diversified
 There target must be strong growth in home
based build.
 Monitoring the growth of economy
 Consistency between regular performance
evaluation of market condition
 Scenario of market planning
 Effective communication towards the
company and creditors.
Risk analysis