Consultancy Report: Bloom and Blossom and Grape Tree Analysis

This report provides a business consulting analysis of two companies: Bloom and Blossom and Grape Tree. The report begins with an introduction to business consulting, followed by an examination of each company. For Bloom and Blossom, the report focuses on their target audience (women, babies, and mothers-to-be), competitors (Good Bubble, Child's Farm, etc.), and market analysis, with a focus on social media content engagement. For Grape Tree, the report examines their health food product range, target audience (health-conscious individuals), and their commitment to sustainability and traceability. The report highlights the skills and expertise required for effective consulting, including decision-making and communication skills. The conclusion summarizes the key findings and recommendations for both companies. References are provided at the end.

Table of Contents
INTRDOUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Business consulting is basically considered to be the area which comprises of various
professionals who offer expert advice to an individual for the purpose to manage it properly and
also to develop understanding. In case of the business consultant, it basically serves as a
professional services for the purpose to manage working in a effective manner. In case of the
business consultant, it really helps in overall improvement of the business model. In reference to
the business consulting, it is basically the recommendations and the professional advices in
different scenarios. The two organisations chosen for this report is Bloom and Blossom and
Grape Tree.
MAIN BODY
Client 1
Background of the client: Bloom and Blossom is basically an award winning stylish skincare
range for the children, women, babies and mother to be. The products of the organisation are
made up of high standards and are easily to use. The organisation is currently having the issue
and are majorly focusing on creating engaging social media content that targets our core
consumers and also helps in driving purchase.
Target audience: In context to the organisation, the target audience generally involves the
women, babies, mother to be etc. In case of the organisation, it is basically focusing on
identifying the 20-50 new “mum” or the influencers for the engagement and the mailout.
Competition : In context to the organisation, its major competitors are Good Bubble, Child's
farm, Fifi and Friends, Burt's Bees etc.
Market: The organisation is focusing on identifying the wants and needs of the target
customers.,what children or baby products do they use, which influencer do they engage with
and how important the bedtime routine is.
Skills and Expertise
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In case of the staff, they are effectively qualified and deals with the day skills which comprises
of the decision making skills, communication skills and much more. In addition to that, our
member is highly qualified as a HR Consultant with 5 years of experience.
Client 2
Background of the client
The Grape Tree sells health and food products and also provides natural whole foods. The
company is now seeking to expand their range of product and are committing towards the
traceability and sustainability and their products basically offers key elements of a healthy diet
and making individuals highly conscious about the well being and health. In case of the
organisation, their main objective is to discover and carry out effective solutions for the purpose
to achieve something. The organisation is also looking for the new methods in order to make
things run in better way.
Target audience: In context to the organisation, the target audience is individuals who are highly
health conscious and are very particular regarding eating healthy and good food. It also targets
the individuals who want to eat green and healthy and are looking for the food items such as
vitamins, proteins, antioxidants, fibre, carbohydrates and better sources for the natural food
items.
CONCLUSION
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REFERENCES
Books and Journals
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