Consultancy Project Proposal: Marriott Hotel Employee Skills

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Added on  2023/03/24

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AI Summary
This consultancy project proposal, submitted by Oltita Huma, addresses the need to enhance employee skills at the Marriott Hotel in response to increasing competition and a decline in customer satisfaction. The proposal outlines the current situation, identifying issues such as a lack of employee skills in customer interaction and motivation for training. It proposes objectives including one-to-one training and job rotation programs. The analysis considers both internal and external factors, including high competition from budget hotels. The proposal also discusses managerial changes within the hospitality sector, management theories, managerial problems, and the responsibilities of managers. It includes strategic planning elements for Marriott, such as vision and mission statements, gap analysis, SMART goals, and progress monitoring. References are provided to support the analysis and proposed solutions.
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CONSULTANCY PROJECT
PROPOSAL
2.1-2.4
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Introduction
As there is competition in hotel industry so firms should
provide plans in order to provide effective services to
all their customers so they will increase their
profitability ratios
1
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Objectives
One to one training for all employees interested in
developing their skills and acquire new knowledge on
the current job;
Develop a job rotation program for the employees that
are willing to change their current role and improve their
career chances;
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Different types of managerial changes
within the Hospitality sector
High Competition
Improper Efforts linked with marketing
Energy Management difficulties
Poor Customer satisfaction level
Lack of productive managers and chefs
High Service rates
Cleanliness issues
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The different types of management
theories
Contingency Theory
System Theory
Chaos Theory
Theory X and Y
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Managerial problems and issues related
with hospitality industry
More competition in hospital sector
Retention of Loyal customers
Finding best employees who can work effectively
Cost of operating
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The main responsibilities of mangers
Leadership
Administration
Delegation
Communication
Training:
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Strategic planning of Marriott
Prepare vision statement
Mission statements
Perform a Gap Analysis:
WRITE SMART GOALS
MONITOR PROGRESS:
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REFERENCES
Bhargava, A. and Pathy, M., 2011. Perception of student
teachers about teaching competencies. American
International Journal of Contemporary Research. 1(1).
pp.77-81.
Bryson, J.M., 2011. Strategic planning for public and
nonprofit organizations: A guide to strengthening and
sustaining organizational achievement (Vol. 1). John
Wiley & Sons.
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Thank You
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