Consultancy Project Proposal: Marriott Hotel Employee Skills
VerifiedAdded on 2023/03/24
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Project
AI Summary
This consultancy project proposal, submitted by Oltita Huma, addresses the need to enhance employee skills at the Marriott Hotel in response to increasing competition and a decline in customer satisfaction. The proposal outlines the current situation, identifying issues such as a lack of employee skills in customer interaction and motivation for training. It proposes objectives including one-to-one training and job rotation programs. The analysis considers both internal and external factors, including high competition from budget hotels. The proposal also discusses managerial changes within the hospitality sector, management theories, managerial problems, and the responsibilities of managers. It includes strategic planning elements for Marriott, such as vision and mission statements, gap analysis, SMART goals, and progress monitoring. References are provided to support the analysis and proposed solutions.
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