Organisational Consultancy Report: Marriott Hotel's Strategic Analysis
VerifiedAdded on 2022/11/28
|30
|8921
|366
Report
AI Summary
This consultancy report provides a comprehensive analysis of Marriott Hotel's operations within the hospitality industry. It begins with an executive summary and introduction, outlining the report's scope and analytical approach. The report employs PESTEL and SWOT analyses to evaluate both the macro-environmental factors impacting the hotel and its internal strengths, weaknesses, opportunities, and threats. The main body of the report discusses positive and negative aspects of the hotel's performance, identifies key issues, and proposes solutions, including an action plan and recommendations. The report addresses challenges such as the impact of the COVID-19 pandemic, customer engagement, and technological advancements, while also highlighting the hotel's strengths in providing diverse services and adapting to customer demands. The conclusion emphasizes the importance of continuous monitoring of external factors, strategic planning, and customer-centric approaches to ensure Marriott's future success. The report also includes references to relevant academic sources.
Consultancy report
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Executive summary
Hospitality industry is an integrated part of the country. It provides wide number of
services like accommodations, restaurant services, delivery and lodging, fun and entertainment
and many more. Hotel Marriott is one of the renowned and reputed organisations into the
industry. The hotel has entered into world locations (Wong, Ou, and Wilson, 2021). Which
report has present all the positive and negative factor of the hotel which must be undertake
before planning for expansion diversification Innovation and other growth aspect. The report has
outlined many problems and IT solution in order to maintain Hotel reputation in the market.
There are many factors that may impact on hospitality industry as it is the most was and growing
industry among all. The report has identified that the services provided by hotel are most suitable
on different customers and the different preference. The hotels require large changes and use
investment into their operations. Therefore, its growth and consistency is dependent on efficient
operational Management by undertaking all the areas and surroundings. For that instance, the
report significantly outlines all the major elements of pestle analysis that shown all the Macro
environment factors that somehow impact on the Hotel Marriott (Williamson, 2017). Also, in
order to analyse internal strength and weakness of the hotel through which it can identify how
much potential it take to stand in competitive market , fulfil customer demand, undertake
sustainable operations and the list of opportunities that could be undertake for achieving high
growth and success are all carried out with the help of SWOT analysis of Marriott. Basically,
short give four aspects but eventually cover all the positive and negative points’ by reflecting the
challenges and opportunity for the organisation. Into the vast hotel industry and competition
Hotel Marriott facing many issues related with the current situation of covid-19 pandemic the
current situation of covid-19 pandemic, it has been the worst impact on hospitality industry as it
produces the whole economy and consumer purchase power. Hotels play a vital role in
contributing into to the GDP of economy and maintain the demand and supply which are in the
legal terms of government. Due to this pandemic, Hotel Marriott is facing less customer
engagement, employee termination and came to the stage of equilibrium where organisation does
make neither profit nor losses. This is also not contributing into their growth as the expenses are
relatively high to maintain hotel and its services (Wei, Torres, and Hua, 2017). Apart from the
negative impact, the report also emphasis on positive performance of the Marriott which includes
Hospitality industry is an integrated part of the country. It provides wide number of
services like accommodations, restaurant services, delivery and lodging, fun and entertainment
and many more. Hotel Marriott is one of the renowned and reputed organisations into the
industry. The hotel has entered into world locations (Wong, Ou, and Wilson, 2021). Which
report has present all the positive and negative factor of the hotel which must be undertake
before planning for expansion diversification Innovation and other growth aspect. The report has
outlined many problems and IT solution in order to maintain Hotel reputation in the market.
There are many factors that may impact on hospitality industry as it is the most was and growing
industry among all. The report has identified that the services provided by hotel are most suitable
on different customers and the different preference. The hotels require large changes and use
investment into their operations. Therefore, its growth and consistency is dependent on efficient
operational Management by undertaking all the areas and surroundings. For that instance, the
report significantly outlines all the major elements of pestle analysis that shown all the Macro
environment factors that somehow impact on the Hotel Marriott (Williamson, 2017). Also, in
order to analyse internal strength and weakness of the hotel through which it can identify how
much potential it take to stand in competitive market , fulfil customer demand, undertake
sustainable operations and the list of opportunities that could be undertake for achieving high
growth and success are all carried out with the help of SWOT analysis of Marriott. Basically,
short give four aspects but eventually cover all the positive and negative points’ by reflecting the
challenges and opportunity for the organisation. Into the vast hotel industry and competition
Hotel Marriott facing many issues related with the current situation of covid-19 pandemic the
current situation of covid-19 pandemic, it has been the worst impact on hospitality industry as it
produces the whole economy and consumer purchase power. Hotels play a vital role in
contributing into to the GDP of economy and maintain the demand and supply which are in the
legal terms of government. Due to this pandemic, Hotel Marriott is facing less customer
engagement, employee termination and came to the stage of equilibrium where organisation does
make neither profit nor losses. This is also not contributing into their growth as the expenses are
relatively high to maintain hotel and its services (Wei, Torres, and Hua, 2017). Apart from the
negative impact, the report also emphasis on positive performance of the Marriott which includes
providing isolation rooms, setting wedding venues with proper safety measures, conduct parties
and business meeting effectively. The hotel is working on the Expectations of customers and
their demand for customisation. Also, people are mainly attracted with the standardized services
of Marriott which make it 3 star operations. Apart from this, the hotel presented all the negative
barriers and its solution for future stability. For this hotel organisation, change into seasonal
requirements, technology and new trends are the major concerns on which the hotel could either
create success Or lead to less customer satisfaction. Therefore, customers wants in demands are
must be fulfil for their attention and feedback. Into this digital and social world, feedbacks are
the most required element that shows the effectiveness of the organisation. So that, the Hotel
Marriott need to provide good customer support services and resolve their doubts at early basis
(Webster, Yen,. and Hji-Avgoustis, 2016). These Customer services will reduce complexities
and engage more customers towards the hotel. This report has present one of the issue into their
Customer Service Department where the hotel is not fulfilling all the customer demands and not
approaching to to their preference effectively. Website and hotel booking must be flexible which
do not frustrate the customer and make them shift their demand to other hotel. These are the
main criterion which needs to be lookout at the hotel sector. The websites, customer self service
centre and hotel reception are the main attraction for the customer which impact on their
purchasing behaviour. So that, there are many recommendations put all together into this report
that covers all the areas on in which the Hotel Marriott needs to work on for effective Customer
Management and providing better support services (Yao, Wang, and Guchait, 2019). These all
are in the hands of Hotel employees and staff that must provide good trainings and high class
guidance (Wang, and Xie, 2020). The factors like political, economical and legal are not in the
hands of organisation so that they need to follow all the guidelines of government in order to
create a sustainable business into the market. Fulfilling legal aspects and work on equality and
Diversity cultural factors will create a healthy working environment for employees as well as
maintain a positive image in the eyes of government. At last, the overall Conclusion and
Recommendation of the report put emphasis on managing all the external factors by conducting
proper research at regular level is the best solution for the Hotel Marriott so that they could be
aware about the amendment in two government policies and new customer Trends which they
can built into their Hotel. It has been explain with examples like launching events and parties
with couple free entries, discounted coupon vouchers and special offers for regular customers so
and business meeting effectively. The hotel is working on the Expectations of customers and
their demand for customisation. Also, people are mainly attracted with the standardized services
of Marriott which make it 3 star operations. Apart from this, the hotel presented all the negative
barriers and its solution for future stability. For this hotel organisation, change into seasonal
requirements, technology and new trends are the major concerns on which the hotel could either
create success Or lead to less customer satisfaction. Therefore, customers wants in demands are
must be fulfil for their attention and feedback. Into this digital and social world, feedbacks are
the most required element that shows the effectiveness of the organisation. So that, the Hotel
Marriott need to provide good customer support services and resolve their doubts at early basis
(Webster, Yen,. and Hji-Avgoustis, 2016). These Customer services will reduce complexities
and engage more customers towards the hotel. This report has present one of the issue into their
Customer Service Department where the hotel is not fulfilling all the customer demands and not
approaching to to their preference effectively. Website and hotel booking must be flexible which
do not frustrate the customer and make them shift their demand to other hotel. These are the
main criterion which needs to be lookout at the hotel sector. The websites, customer self service
centre and hotel reception are the main attraction for the customer which impact on their
purchasing behaviour. So that, there are many recommendations put all together into this report
that covers all the areas on in which the Hotel Marriott needs to work on for effective Customer
Management and providing better support services (Yao, Wang, and Guchait, 2019). These all
are in the hands of Hotel employees and staff that must provide good trainings and high class
guidance (Wang, and Xie, 2020). The factors like political, economical and legal are not in the
hands of organisation so that they need to follow all the guidelines of government in order to
create a sustainable business into the market. Fulfilling legal aspects and work on equality and
Diversity cultural factors will create a healthy working environment for employees as well as
maintain a positive image in the eyes of government. At last, the overall Conclusion and
Recommendation of the report put emphasis on managing all the external factors by conducting
proper research at regular level is the best solution for the Hotel Marriott so that they could be
aware about the amendment in two government policies and new customer Trends which they
can built into their Hotel. It has been explain with examples like launching events and parties
with couple free entries, discounted coupon vouchers and special offers for regular customers so
that they feel valued and does not shift their demand too often( Usoro,. and Abiagam, 2018).. All
the measures and policies will help the Marriott to overcome with the negative impact and
prepare for opportunity in order to take future success.
the measures and policies will help the Marriott to overcome with the negative impact and
prepare for opportunity in order to take future success.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................6
SCOPE AND ANALYSIS..............................................................................................................6
PESTEL analysis.........................................................................................................................7
SWOT analysis:.........................................................................................................................10
MAIN BODY................................................................................................................................11
Positive Aspect of Analysis.......................................................................................................12
Negative Aspect of Analysis.....................................................................................................13
Issues occur in business.............................................................................................................14
Solutions....................................................................................................................................16
Findings and result.........................................................................................................................17
Action plan.................................................................................................................................18
Recommendation.......................................................................................................................21
CONCLUSION..............................................................................................................................22
References......................................................................................................................................24
Books and journals:...................................................................................................................24
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................6
SCOPE AND ANALYSIS..............................................................................................................6
PESTEL analysis.........................................................................................................................7
SWOT analysis:.........................................................................................................................10
MAIN BODY................................................................................................................................11
Positive Aspect of Analysis.......................................................................................................12
Negative Aspect of Analysis.....................................................................................................13
Issues occur in business.............................................................................................................14
Solutions....................................................................................................................................16
Findings and result.........................................................................................................................17
Action plan.................................................................................................................................18
Recommendation.......................................................................................................................21
CONCLUSION..............................................................................................................................22
References......................................................................................................................................24
Books and journals:...................................................................................................................24
INTRODUCTION
The aim of the report is to analyses all the factors and environment that impact on the hospitality
services of Marriott Hotel. This industry is playing a vital role in contributing into economy and
the growth of country. So, any change into environment will consequently impact on hotel
profitability and productivity. The hotels are mainly known for providing accommodations, food
and beverages, party packages and events planning (Uğurlu, 2020). There are number of services
provided with this industry which are growing rapidly into the market. As a management
consultant, the purpose behind presenting this report is to prepare and analyses the whole
operations and management criteria of Hotel Marriott. By doing so, the managers will come out
with problems entitled into their operations and take effective measures for eliminating hurdles
and promote efficiency (Alnawas, and Hemsley-Brown, 2019). This report is going to emphasis
on various problems like pandemic, customer engagement, Customer services and market Trend.
This could be done by applying the best model of internal factors that is SWOT analysis. It
provides all the areas of Hotel potential and the challenges in terms of threats which affect all the
human resource, financial, operations and IT Department. Along with this, pestle analysis is also
a major part of this report through which external factor are going to identify and create an
analysis on their positive and negative impact. This analysis helps in analyzing the trend and
amendments regulating into outside the organization so that they could be understand and take
into consideration before making any strategic policy (Tariq, MYasir,. and Majid, 2020)..
Through the analysis of SWOT and pestle framework the managers will get to know about what
causes their management function and what necessary steps need to be taken in order to make a
better future. Also, the report is going to focus on the impact of these analyses and provide
relevant recommendations an action plan to promote future strategies in order to overcome the
problems (Zhang, Zhang, and Huang, 2019).
SCOPE AND ANALYSIS
Hotel Marriott is come under the biggest hotel and residential property. It was established in
1927 in US. The hotel covered the world wide area and has approx 30 brand under their
The aim of the report is to analyses all the factors and environment that impact on the hospitality
services of Marriott Hotel. This industry is playing a vital role in contributing into economy and
the growth of country. So, any change into environment will consequently impact on hotel
profitability and productivity. The hotels are mainly known for providing accommodations, food
and beverages, party packages and events planning (Uğurlu, 2020). There are number of services
provided with this industry which are growing rapidly into the market. As a management
consultant, the purpose behind presenting this report is to prepare and analyses the whole
operations and management criteria of Hotel Marriott. By doing so, the managers will come out
with problems entitled into their operations and take effective measures for eliminating hurdles
and promote efficiency (Alnawas, and Hemsley-Brown, 2019). This report is going to emphasis
on various problems like pandemic, customer engagement, Customer services and market Trend.
This could be done by applying the best model of internal factors that is SWOT analysis. It
provides all the areas of Hotel potential and the challenges in terms of threats which affect all the
human resource, financial, operations and IT Department. Along with this, pestle analysis is also
a major part of this report through which external factor are going to identify and create an
analysis on their positive and negative impact. This analysis helps in analyzing the trend and
amendments regulating into outside the organization so that they could be understand and take
into consideration before making any strategic policy (Tariq, MYasir,. and Majid, 2020)..
Through the analysis of SWOT and pestle framework the managers will get to know about what
causes their management function and what necessary steps need to be taken in order to make a
better future. Also, the report is going to focus on the impact of these analyses and provide
relevant recommendations an action plan to promote future strategies in order to overcome the
problems (Zhang, Zhang, and Huang, 2019).
SCOPE AND ANALYSIS
Hotel Marriott is come under the biggest hotel and residential property. It was established in
1927 in US. The hotel covered the world wide area and has approx 30 brand under their
operations (Bounatirou, and Lim, 2020). It consists 1420344 rooms in almost 131 countries. It
contains number of franchisees and properties around the world in the form of hotels and resorts.
The problems and positive outcomes occur into operations and Customer Management
department of Marriott mentioned below:
The hotel is unable to resolve customer doubts and problems regarding hotel booking
availability check in check out and other events.
Due to pandemic, the hotel could not take bookings due to government restrictions which
affect some of their franchise (Bourke, Izadi, Jand Olya, 2020)
The hotel has facing difficulty in software integration and website net balance which does
not provide relative information to the customers as the prices shuffle and other
information are not shown relevant.
Apart from this, the hotel providing facilities for isolation by giving separate rooms to the
patients or their family (Sutrisno, and Jazilah2019).
The hotel organizing business class meeting and events like marriages, parties, travel and
tourism and other facilities effectively in those areas where the impact of pandemic is
less.
PESTEL analysis
Factors Positive Impact Negative Impact
Political Factors Promote travel and
tourism operations
(Zhu, Kim,. and
Poulston, 2020).
Several amendments
into government
policies due to
pandemic crises
(Stylos, and
Zwiegelaar, 2019).
Fluctuating political
policies and high
terrorism.
Economic Factors Maintain economic
values and increase
demand and supply
Unstable economic
conditions.
contains number of franchisees and properties around the world in the form of hotels and resorts.
The problems and positive outcomes occur into operations and Customer Management
department of Marriott mentioned below:
The hotel is unable to resolve customer doubts and problems regarding hotel booking
availability check in check out and other events.
Due to pandemic, the hotel could not take bookings due to government restrictions which
affect some of their franchise (Bourke, Izadi, Jand Olya, 2020)
The hotel has facing difficulty in software integration and website net balance which does
not provide relative information to the customers as the prices shuffle and other
information are not shown relevant.
Apart from this, the hotel providing facilities for isolation by giving separate rooms to the
patients or their family (Sutrisno, and Jazilah2019).
The hotel organizing business class meeting and events like marriages, parties, travel and
tourism and other facilities effectively in those areas where the impact of pandemic is
less.
PESTEL analysis
Factors Positive Impact Negative Impact
Political Factors Promote travel and
tourism operations
(Zhu, Kim,. and
Poulston, 2020).
Several amendments
into government
policies due to
pandemic crises
(Stylos, and
Zwiegelaar, 2019).
Fluctuating political
policies and high
terrorism.
Economic Factors Maintain economic
values and increase
demand and supply
Unstable economic
conditions.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
from consumers
(Chibili, 2019).
High inflation
Social Factors Enlarge customer
engagement (Zizka,
2017)..
Change in market
trends and society
culture.
Technological Factors Promotes innovation
and fuller utilisation of
digital advancement
(Cho, Lee, Rust, and
Yu, 2018).
Hurdles in effective
use of websites and
software’s.
Environmental Factors Create sustainable
business by promoting
eco-friendly
environment.
Rise in demand as per
seasonal requirements.
Legal Factors Follow legal obligation
such as equality,
diversity, fair and
honesty.
Laws for minimum
wage and hours
(Zopiatis,
Theocharous, and
Constanti, 2018).
.
Political Factors:
Promote travel and tourism operations: with effect of Covid-19 crises, there are many
hurdles faced across Marriott hotel into hospitality operations which includes less
customers arrival, heavy losses, lowers economical stability and many more(Steinbachné
Hajmásy, 2021). So that, political parties provide immense support and promote their
growth by enabling patience into isolation in the hotels so that, their revenue gets
maintained.
Amendments into government policies: At the initial phase of covid-19, there are
several restrictions and amendment put on hotel operation and complete lockdown has
resulted in shut down their operations. This has created negative impact on hospitality
(Chibili, 2019).
High inflation
Social Factors Enlarge customer
engagement (Zizka,
2017)..
Change in market
trends and society
culture.
Technological Factors Promotes innovation
and fuller utilisation of
digital advancement
(Cho, Lee, Rust, and
Yu, 2018).
Hurdles in effective
use of websites and
software’s.
Environmental Factors Create sustainable
business by promoting
eco-friendly
environment.
Rise in demand as per
seasonal requirements.
Legal Factors Follow legal obligation
such as equality,
diversity, fair and
honesty.
Laws for minimum
wage and hours
(Zopiatis,
Theocharous, and
Constanti, 2018).
.
Political Factors:
Promote travel and tourism operations: with effect of Covid-19 crises, there are many
hurdles faced across Marriott hotel into hospitality operations which includes less
customers arrival, heavy losses, lowers economical stability and many more(Steinbachné
Hajmásy, 2021). So that, political parties provide immense support and promote their
growth by enabling patience into isolation in the hotels so that, their revenue gets
maintained.
Amendments into government policies: At the initial phase of covid-19, there are
several restrictions and amendment put on hotel operation and complete lockdown has
resulted in shut down their operations. This has created negative impact on hospitality
industry and Marriott Hotel Group (Halmi, 2020). which impact on fulfilling employees
needs and managing their day to day expenses.
Fluctuating political policies: The political policies and regulations change so
frequently which impact on the whole operations of hotel industry full policies and
regulations change so frequently which impact on the whole operations of hotel industry
(Song, Lee, and Moon, 2019). as a working on large level, the brexit impact heavily on
UK which restrict any e incoming or outgoing from European Union has lead to negative
impact on the profitability of organisation.
Economic Factors:
Maintain demand and supply: It is one of the positive impact for the hotel industry as
they contribute into maintaining demand and supply by providing opportunities to the
customer through effective marketing Strategies and discounted offers (Sima, 2016). This
result in large customer engagement which increase their power of purchase.
Competition: Due to similar operations and having number of hotels in UK, competition
is creating negative impact on profitability of Marriott. The other hotel groups like Hilton
Intercontinental hotels, Radisson are giving tough competition in quality and price.
Unstable economy: The economic crises are rapidly rising due to covid-19 pandemic
( Japaridze, and Gitolendia, 2019). This crisis lead to high inflation rate, restricting
foreign investment and economic disparities create negative impact for Marriott that
eventually lower down the income level of consumers.
Social Factors:
Enhance customer engagement: Hospitality industry is known for Innovation and
attractive tractor. It influence local and international tourist by providing attractive
accommodation with delicious food and other facilities (Sann, Lai,. and Chen, 2020).
Changing market trends: Frequent change into friends lead to negative impact for
Marriott. As in modern time, younger generations are more into modern interior and food
serving. This eliminates the essence of culture and traditional aspect that does not attract
aged people. So that this become a challenge for Marriott Hotel to go with the Trend
Technological Factors:
Digital advancement and innovation: Technological advancement is a necessity for all
the business operations. Hotel Marriott formulating all the digital facilities by giving
needs and managing their day to day expenses.
Fluctuating political policies: The political policies and regulations change so
frequently which impact on the whole operations of hotel industry full policies and
regulations change so frequently which impact on the whole operations of hotel industry
(Song, Lee, and Moon, 2019). as a working on large level, the brexit impact heavily on
UK which restrict any e incoming or outgoing from European Union has lead to negative
impact on the profitability of organisation.
Economic Factors:
Maintain demand and supply: It is one of the positive impact for the hotel industry as
they contribute into maintaining demand and supply by providing opportunities to the
customer through effective marketing Strategies and discounted offers (Sima, 2016). This
result in large customer engagement which increase their power of purchase.
Competition: Due to similar operations and having number of hotels in UK, competition
is creating negative impact on profitability of Marriott. The other hotel groups like Hilton
Intercontinental hotels, Radisson are giving tough competition in quality and price.
Unstable economy: The economic crises are rapidly rising due to covid-19 pandemic
( Japaridze, and Gitolendia, 2019). This crisis lead to high inflation rate, restricting
foreign investment and economic disparities create negative impact for Marriott that
eventually lower down the income level of consumers.
Social Factors:
Enhance customer engagement: Hospitality industry is known for Innovation and
attractive tractor. It influence local and international tourist by providing attractive
accommodation with delicious food and other facilities (Sann, Lai,. and Chen, 2020).
Changing market trends: Frequent change into friends lead to negative impact for
Marriott. As in modern time, younger generations are more into modern interior and food
serving. This eliminates the essence of culture and traditional aspect that does not attract
aged people. So that this become a challenge for Marriott Hotel to go with the Trend
Technological Factors:
Digital advancement and innovation: Technological advancement is a necessity for all
the business operations. Hotel Marriott formulating all the digital facilities by giving
online booking General information regarding check in and checkout, customer feedback
on the website (Saltor Clavero,. and Kukushkina, 2019). All have become possible due to
integrated software and technological advancement which created positive impact for
Hotel Marriott. Innovation is the major factor to promote growth which is now being
fulfilling by undertaking creative methods of marketing and generate customer
satisfaction.
Environmental Factors:
Sustainable business: Creating sustainable business if an opportunity for the hotel
industry (Jones, and Comfort, 2019). Promoting recycle and reuse, using eco friendly
products, promote fuel free travel leads to attract number of tourist and international
travellers by contributing for environment and its future.
Impact due to seasonal requirements: Hotel industry facing huge impact of seasonal
booking purchase Marriott could increase their revenue in marriages, festive events
whereas, low season leads to less number of tourist (Ruiz-Palomo, León-Gómez, and
García-Lopera, 2020)..
Legal Factors:
Follow legal regulation: Legal regulations are must to follow which include law for
equality diversity and eliminate cultural differences in to hotel. Marriott promoting all the
laws by treating with their and honesty to their staff and customers.
Laws for minimum wage and hours. The law for minimum wage and hour is creating
negative impact as the Marriott mainly focus on high revenue rather than cost (Jung, and
Yoon, 2018). This leads to the dissatisfied employees and workers (Rosa, and Hastings,
2016).
SWOT analysis:
Strength Weakness
Marriott Hotel is known for its high
standard services which creates adapted
brand into market.
The Marriott Group of hotels has wide
The Marriott Hotel group lacks into
Digital Services. The organisation
facing problem to assist number of
customers at a time. This becomes a
on the website (Saltor Clavero,. and Kukushkina, 2019). All have become possible due to
integrated software and technological advancement which created positive impact for
Hotel Marriott. Innovation is the major factor to promote growth which is now being
fulfilling by undertaking creative methods of marketing and generate customer
satisfaction.
Environmental Factors:
Sustainable business: Creating sustainable business if an opportunity for the hotel
industry (Jones, and Comfort, 2019). Promoting recycle and reuse, using eco friendly
products, promote fuel free travel leads to attract number of tourist and international
travellers by contributing for environment and its future.
Impact due to seasonal requirements: Hotel industry facing huge impact of seasonal
booking purchase Marriott could increase their revenue in marriages, festive events
whereas, low season leads to less number of tourist (Ruiz-Palomo, León-Gómez, and
García-Lopera, 2020)..
Legal Factors:
Follow legal regulation: Legal regulations are must to follow which include law for
equality diversity and eliminate cultural differences in to hotel. Marriott promoting all the
laws by treating with their and honesty to their staff and customers.
Laws for minimum wage and hours. The law for minimum wage and hour is creating
negative impact as the Marriott mainly focus on high revenue rather than cost (Jung, and
Yoon, 2018). This leads to the dissatisfied employees and workers (Rosa, and Hastings,
2016).
SWOT analysis:
Strength Weakness
Marriott Hotel is known for its high
standard services which creates adapted
brand into market.
The Marriott Group of hotels has wide
The Marriott Hotel group lacks into
Digital Services. The organisation
facing problem to assist number of
customers at a time. This becomes a
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
the number of potential customers
which include mainly foreign
Travellers that contribute high revenue
in their operations (Jung, and Yoon,
2018). Hotel Marriott has maintained
its high class services by not
compromising in quality and quantity.
The hotel group scattered into
worldwide location and dominating
overall market with their franchise that
is a strength for the company for future
growth and establishment
weakness for their better operations
into the market (Kang, and Hahn,
2017).
The Marriott of Arden hotel group has
not significantly effective software for
data protection which leads to increase
chances of loss of data and hack.
The hotel is basically segmenting their
potential customer on the basis of age
an income level which does not support
equality.
Opportunity Threat
There are wide number of opportunity
in technological advancement for Hotel
Marriott that contribute into their
growth and success (Raimi, 2017)..
The Hotel Marriott group could
undertake digital transformation as a
best marketing promoter so that it
enables reach to large number of
population.
Competition is the biggest threat for
hospitality industry so for Marriott also.
Due to heavy competition, it becomes
challenging for the hotel to come up
with best Strategies and policies which
give high profit and market share
(Quinn, and Buzzetto-Hollywood,
2019).
The threat of global pandemic is also
become challenging and creating hurdle
for it operations. This threat requires
more emphasis on operations and
managing human workforce.
MAIN BODY
which include mainly foreign
Travellers that contribute high revenue
in their operations (Jung, and Yoon,
2018). Hotel Marriott has maintained
its high class services by not
compromising in quality and quantity.
The hotel group scattered into
worldwide location and dominating
overall market with their franchise that
is a strength for the company for future
growth and establishment
weakness for their better operations
into the market (Kang, and Hahn,
2017).
The Marriott of Arden hotel group has
not significantly effective software for
data protection which leads to increase
chances of loss of data and hack.
The hotel is basically segmenting their
potential customer on the basis of age
an income level which does not support
equality.
Opportunity Threat
There are wide number of opportunity
in technological advancement for Hotel
Marriott that contribute into their
growth and success (Raimi, 2017)..
The Hotel Marriott group could
undertake digital transformation as a
best marketing promoter so that it
enables reach to large number of
population.
Competition is the biggest threat for
hospitality industry so for Marriott also.
Due to heavy competition, it becomes
challenging for the hotel to come up
with best Strategies and policies which
give high profit and market share
(Quinn, and Buzzetto-Hollywood,
2019).
The threat of global pandemic is also
become challenging and creating hurdle
for it operations. This threat requires
more emphasis on operations and
managing human workforce.
MAIN BODY
Positive Aspect of Analysis
There are various positive aspects which are identified on basis of above analysis. These aspects
help to identify positive thing about Marriott Hotels (Mehrez, 2019). These aspects help business
to overcome of problems and negative things in operation. These positive aspects about
organisation are as follows:
Loyal customers: Hotel Marriott is particularly a brand name into the market. There are
five star services and quality they are the most attractive aspect about Hotel. These
increase customer loyalties towards organisation which make them stop to shift their
demand (Kim, and Pomirleanu, 2021).
.The hotel provides special services and gives rebates for the loyal customers who make
them retained and satisfied.
Global existence: the Hotel Marriott is known for international tourism and more of
international franchise, the hotel is creating a standardized image by having Global
existence which help them to high profitability and lower down the risk of losses. If
operation of one institution is not achieving success, it could be balanced by others
operations to eliminate wastage (Poretti, and Blal, 2020). Due to global existence, the
government and stakeholders are in support of Hotel Marriott which reduces their
uncertainty of endemic to a minimum extent. Therefore, it helps in recognising brand
potential for the customers also and become there priority for taking services of resorts
and Accommodation.
Market leadership: Hotel Marriott group of chain are being one of the markets
Dominator that influence on the competitors and create large market share. As the
organisation has its establishment among 81 hotels. It shows the highest share into the
Economics of scale which make it a market leader (Kloutsiniotis,. and Mihail, 2020)..
Create impact on competitors and their strategies as the Marriott performing its role by
providing high class services.
Highly innovation: it is one of the leading aspects that requires into modern time. Hotel
Marriott is fulfilling technological upgradation by providing all the facilities and
assistance into their websites and promotes the hotel through social media platforms
(Peters, and Kallmuenzer, 2018). It innovate the product and events as per customer
There are various positive aspects which are identified on basis of above analysis. These aspects
help to identify positive thing about Marriott Hotels (Mehrez, 2019). These aspects help business
to overcome of problems and negative things in operation. These positive aspects about
organisation are as follows:
Loyal customers: Hotel Marriott is particularly a brand name into the market. There are
five star services and quality they are the most attractive aspect about Hotel. These
increase customer loyalties towards organisation which make them stop to shift their
demand (Kim, and Pomirleanu, 2021).
.The hotel provides special services and gives rebates for the loyal customers who make
them retained and satisfied.
Global existence: the Hotel Marriott is known for international tourism and more of
international franchise, the hotel is creating a standardized image by having Global
existence which help them to high profitability and lower down the risk of losses. If
operation of one institution is not achieving success, it could be balanced by others
operations to eliminate wastage (Poretti, and Blal, 2020). Due to global existence, the
government and stakeholders are in support of Hotel Marriott which reduces their
uncertainty of endemic to a minimum extent. Therefore, it helps in recognising brand
potential for the customers also and become there priority for taking services of resorts
and Accommodation.
Market leadership: Hotel Marriott group of chain are being one of the markets
Dominator that influence on the competitors and create large market share. As the
organisation has its establishment among 81 hotels. It shows the highest share into the
Economics of scale which make it a market leader (Kloutsiniotis,. and Mihail, 2020)..
Create impact on competitors and their strategies as the Marriott performing its role by
providing high class services.
Highly innovation: it is one of the leading aspects that requires into modern time. Hotel
Marriott is fulfilling technological upgradation by providing all the facilities and
assistance into their websites and promotes the hotel through social media platforms
(Peters, and Kallmuenzer, 2018). It innovate the product and events as per customer
requirements by enabling their feedback through the social media that helps them to go
with the flow of Trend.
Diversified services: Hotel Marriott has diversifying into different categories and
services which provide varieties and number of choices for their customer. They provide
accommodations, fun and entertainment marriage event, resorts and recreational activities
into different locations (Penela, Morais, and Gregory, 2019). It is scattered into different
range of activities and promote various tourism events. Therefore, create a positive
impact for their growth and expansion. There are various changes with the brand name
that diversify into different categories and services.
Negative Aspect of Analysis
Every story has two different sides and outcomes. So that, Hotel married does not only create
positive impact with their operations but also has some negativity which needs to be resolved by
understanding below mentioned factors:
Lack of data protection: with the growing digital industry, data protection is become the
major cause which are creating many hurdles into organisation. Hotel Marriott has
number of customers globally and has their information about contact number customer
detail Passport information and other information related to payments. All these data get
hack due to ineffective software and protection password. Hotel Marriott liking with their
software configuration that lead to impact on customer satisfaction. It gives an insight to
the competitors decline customer loyalty (Koestler, 2011). The government also
providing guidelines of GDP act in order to protect the rights of consumers and any
abolishment of these rights will lead to to face many consequences to the Hotel Marriott.
Poor Positioning: Positioning create much impact on customer behaviour of purchase. It
shows how the brand present in the market and what are their specialisation. So that
Hotel Marriott is basically known for attracting aged people with traditional methods of
serving and Accommodation (Ozturk, 2016).. This lead to dissatisfy the younger
generation and in their engagement which is necessary for their future growth. As the
youth is the future of next generation so that the Marriott needs to focus on them and
enable modern services like dining, cruise, disc, fun and entertainment.
with the flow of Trend.
Diversified services: Hotel Marriott has diversifying into different categories and
services which provide varieties and number of choices for their customer. They provide
accommodations, fun and entertainment marriage event, resorts and recreational activities
into different locations (Penela, Morais, and Gregory, 2019). It is scattered into different
range of activities and promote various tourism events. Therefore, create a positive
impact for their growth and expansion. There are various changes with the brand name
that diversify into different categories and services.
Negative Aspect of Analysis
Every story has two different sides and outcomes. So that, Hotel married does not only create
positive impact with their operations but also has some negativity which needs to be resolved by
understanding below mentioned factors:
Lack of data protection: with the growing digital industry, data protection is become the
major cause which are creating many hurdles into organisation. Hotel Marriott has
number of customers globally and has their information about contact number customer
detail Passport information and other information related to payments. All these data get
hack due to ineffective software and protection password. Hotel Marriott liking with their
software configuration that lead to impact on customer satisfaction. It gives an insight to
the competitors decline customer loyalty (Koestler, 2011). The government also
providing guidelines of GDP act in order to protect the rights of consumers and any
abolishment of these rights will lead to to face many consequences to the Hotel Marriott.
Poor Positioning: Positioning create much impact on customer behaviour of purchase. It
shows how the brand present in the market and what are their specialisation. So that
Hotel Marriott is basically known for attracting aged people with traditional methods of
serving and Accommodation (Ozturk, 2016).. This lead to dissatisfy the younger
generation and in their engagement which is necessary for their future growth. As the
youth is the future of next generation so that the Marriott needs to focus on them and
enable modern services like dining, cruise, disc, fun and entertainment.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Strict regulation: it is fact that regulating strict rules and guidance will result into early
success and eliminate mistakes. But excess of anything is harmful so that Hotel Marriott
is too strict for their employees and the code of conduct. Through which the employees
face discourage and embarrassment by creating one mistake and fear of losing their job.
So that it is harmful for future growth of the Marriott. As human resources are the most
vital part of organisation so that, employee termination ratio must be maintained for the
image of Marriott (Koseoglu, Law, and Dogan, 2018). The employees must get freedom
and autonomy to take decisions which promote innovations and new ideas for the
organisation.
Increasing competition: Rising competition is mainly the most negative factor for the
Hotel Marriott. The hotel chains like Intercontinental, Hilton, Radisson Blue is giving
tough competition in hotel prices, food and stay that are liked by many tourists. This
become a challenge for Hotel Marriott to come up with new and modern strategies by
providing extra ordinary services that could not imitate by any competitor (Motta, and
Sharma, 2020). Therefore, competition must be overcome by undertake regular research
about the actions of competitors and formulate the opposite strategy that could lower
down their market share.
Issues occur in business
Various concerns arise in organisations, causing operational difficulties. It is critical for
businesses to recognise these difficulties and develop methods to address them when they arise.
The Marriott Hotel is dealing with the following challenges in its day-to-day operations:
Changes in marketing trends: As marketing trends shift, businesses must adapt their strategy in
order to stay competitive (Rosa and Hastings, 2016). Changes in marketing methods and
advertising cause issues for businesses. Traditional marketing strategies are still being used by
businesses, which are ineffective in today's industry. Organizations must adapt modern
marketing methods such as digital marketing and social media marketing in order to be effective.
It is crucial to keep an eye on where you are in the long term if you are to build a sound strategy
in the near term. Nobody can tell 100% for sure what the future of marketing will look like, but
industry specialists can give important insights and forecasts on a number of possible
opportunities over the next few years.
success and eliminate mistakes. But excess of anything is harmful so that Hotel Marriott
is too strict for their employees and the code of conduct. Through which the employees
face discourage and embarrassment by creating one mistake and fear of losing their job.
So that it is harmful for future growth of the Marriott. As human resources are the most
vital part of organisation so that, employee termination ratio must be maintained for the
image of Marriott (Koseoglu, Law, and Dogan, 2018). The employees must get freedom
and autonomy to take decisions which promote innovations and new ideas for the
organisation.
Increasing competition: Rising competition is mainly the most negative factor for the
Hotel Marriott. The hotel chains like Intercontinental, Hilton, Radisson Blue is giving
tough competition in hotel prices, food and stay that are liked by many tourists. This
become a challenge for Hotel Marriott to come up with new and modern strategies by
providing extra ordinary services that could not imitate by any competitor (Motta, and
Sharma, 2020). Therefore, competition must be overcome by undertake regular research
about the actions of competitors and formulate the opposite strategy that could lower
down their market share.
Issues occur in business
Various concerns arise in organisations, causing operational difficulties. It is critical for
businesses to recognise these difficulties and develop methods to address them when they arise.
The Marriott Hotel is dealing with the following challenges in its day-to-day operations:
Changes in marketing trends: As marketing trends shift, businesses must adapt their strategy in
order to stay competitive (Rosa and Hastings, 2016). Changes in marketing methods and
advertising cause issues for businesses. Traditional marketing strategies are still being used by
businesses, which are ineffective in today's industry. Organizations must adapt modern
marketing methods such as digital marketing and social media marketing in order to be effective.
It is crucial to keep an eye on where you are in the long term if you are to build a sound strategy
in the near term. Nobody can tell 100% for sure what the future of marketing will look like, but
industry specialists can give important insights and forecasts on a number of possible
opportunities over the next few years.
Employee turnover is increasing: this might have a detrimental influence on company.
Organizations have an excessive amount of control over their personnel, which puts pressure on
them. It also has a detrimental influence on their employees' performance, production, and
operations (Metaxas, Chatzoglou, and Koulouriotis, 2019). Employees are demotivated and
unsatisfied as a result of the organization's rigorous code of behaviour. This causes them to quit
the company, raising turnover. This condition is not good for any company because it raises their
costs since they must recruit new staff to do business in the market.
Problems with software and technology management: Businesses utilise a variety of software
and technologies to make their operations run more smoothly and efficiently. Marriott Hotel
manages its booking orders with a variety of tools and technology. Customers may also reserve
rooms through their websites and applications. However, there are issues with managing their
websites and hotels since they do not offer accurate information to clients regarding room
reservations and costs (Mejia, 2019).
Customer complaint management: It is the responsibility of the organisation to boost customer
happiness and improve their service experience. It is the role of the organisation to address client
problems and respond to their inquiries. Hotel Marriott is having trouble controlling consumer
complaints since they take extended hold periods to listen to their complaints (Lai, 2019)
(Lashley, 2018). They are also not responding to client complaints on their social media profiles.
Enterprises must manage consumer complaints and respond to their feedback in order to enhance
their long-term sustainability and maintain their existence.
Changes in consumer expectations: Customers' expectations are changing, posing challenges to
the hotel industry's operations. In today's world, customers want entertainment systems, free Wi-
Fi, and a pleasant stay. These shifting expectations put pressure on businesses to produce better
experiences for their consumers in order to succeed in the market. As a result of the worldwide
epidemic, there is a greater emphasis on ensuring workplace health and safety. Consumers
demand a safe and clean atmosphere, which aids in the development of trust between the
company and its customers. This causes complications for the Marriott Hotel since it raises the
expense of doing business.
Organizations have an excessive amount of control over their personnel, which puts pressure on
them. It also has a detrimental influence on their employees' performance, production, and
operations (Metaxas, Chatzoglou, and Koulouriotis, 2019). Employees are demotivated and
unsatisfied as a result of the organization's rigorous code of behaviour. This causes them to quit
the company, raising turnover. This condition is not good for any company because it raises their
costs since they must recruit new staff to do business in the market.
Problems with software and technology management: Businesses utilise a variety of software
and technologies to make their operations run more smoothly and efficiently. Marriott Hotel
manages its booking orders with a variety of tools and technology. Customers may also reserve
rooms through their websites and applications. However, there are issues with managing their
websites and hotels since they do not offer accurate information to clients regarding room
reservations and costs (Mejia, 2019).
Customer complaint management: It is the responsibility of the organisation to boost customer
happiness and improve their service experience. It is the role of the organisation to address client
problems and respond to their inquiries. Hotel Marriott is having trouble controlling consumer
complaints since they take extended hold periods to listen to their complaints (Lai, 2019)
(Lashley, 2018). They are also not responding to client complaints on their social media profiles.
Enterprises must manage consumer complaints and respond to their feedback in order to enhance
their long-term sustainability and maintain their existence.
Changes in consumer expectations: Customers' expectations are changing, posing challenges to
the hotel industry's operations. In today's world, customers want entertainment systems, free Wi-
Fi, and a pleasant stay. These shifting expectations put pressure on businesses to produce better
experiences for their consumers in order to succeed in the market. As a result of the worldwide
epidemic, there is a greater emphasis on ensuring workplace health and safety. Consumers
demand a safe and clean atmosphere, which aids in the development of trust between the
company and its customers. This causes complications for the Marriott Hotel since it raises the
expense of doing business.
Solutions
During the course of a business's activity in the market, challenges arise. Identification of these
concerns and obstacles in the functioning of a firm aids in the formulation of various plans and
policies to address these concerns Marriott Hotel offers a variety of services to their clients,
including the following:
Staff training and development: Marriott Hotels should give excellent training to its workers
that will assist them in overcoming a variety of business issues. These issues include rising staff
turnover, offering a welcoming atmosphere, and satisfying health and safety expectations (Su,
and Chen, 2020). Employee efficiency and production are improved as a result of this training
and development, as is employee engagement. Customers' awareness of health and safety has
increased as a result of the worldwide epidemic. In this case, the business can give training to its
personnel on sanitization, cleanliness, and other adjustments that will satisfy consumers. With
this training, the organisation assists employees in accepting the strictness in a nice manner,
allowing them to enhance their productivity.
Adoption of Digital Marketing: In the current context, there are changes in marketing trends
that are not fit for conventional marketing (Sutrisnoand Jazilah, 2019). Marriott hotels may use
internet marketing to spread the word about their business. It also enables businesses to
communicate with their consumers and address their concerns. For recruiting consumers to their
properties, Marriott Hotels should use digital marketing tactics. Organizations may utilise social
media marketing, email marketing, and other digital marketing tools, but social media is one of
the most successful marketing methods since it has a large number of users and does not need
much effort.
Excellent customer service: The market is becoming more competitive, which is causing issues
for businesses. Organizations may use a variety of customer service strategies to address these
issues and differentiate their service from that of other market players. Customers may expect a
timely response to any problems or questions they may have (Lee,. and Oh, 2019) (Li, Qin, and
Gu, 2020). Social media contact, adequate health and safety arrangements, room service, and a
clean environment All of these services promote client happiness, which increases consumer
loyalty to the company. Quick responses to client complaints enhance the company's image in
the minds of its consumers while also providing them with competitive advantages.
During the course of a business's activity in the market, challenges arise. Identification of these
concerns and obstacles in the functioning of a firm aids in the formulation of various plans and
policies to address these concerns Marriott Hotel offers a variety of services to their clients,
including the following:
Staff training and development: Marriott Hotels should give excellent training to its workers
that will assist them in overcoming a variety of business issues. These issues include rising staff
turnover, offering a welcoming atmosphere, and satisfying health and safety expectations (Su,
and Chen, 2020). Employee efficiency and production are improved as a result of this training
and development, as is employee engagement. Customers' awareness of health and safety has
increased as a result of the worldwide epidemic. In this case, the business can give training to its
personnel on sanitization, cleanliness, and other adjustments that will satisfy consumers. With
this training, the organisation assists employees in accepting the strictness in a nice manner,
allowing them to enhance their productivity.
Adoption of Digital Marketing: In the current context, there are changes in marketing trends
that are not fit for conventional marketing (Sutrisnoand Jazilah, 2019). Marriott hotels may use
internet marketing to spread the word about their business. It also enables businesses to
communicate with their consumers and address their concerns. For recruiting consumers to their
properties, Marriott Hotels should use digital marketing tactics. Organizations may utilise social
media marketing, email marketing, and other digital marketing tools, but social media is one of
the most successful marketing methods since it has a large number of users and does not need
much effort.
Excellent customer service: The market is becoming more competitive, which is causing issues
for businesses. Organizations may use a variety of customer service strategies to address these
issues and differentiate their service from that of other market players. Customers may expect a
timely response to any problems or questions they may have (Lee,. and Oh, 2019) (Li, Qin, and
Gu, 2020). Social media contact, adequate health and safety arrangements, room service, and a
clean environment All of these services promote client happiness, which increases consumer
loyalty to the company. Quick responses to client complaints enhance the company's image in
the minds of its consumers while also providing them with competitive advantages.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Effective leadership is defined as the process of persuading others to achieve a group's aims and
objectives. Leadership assists any organisation in increasing the willingness of consumers to
work hard and give them with direction for the company's growth and success. Organizations
should adopt a new leadership style that allows them to properly manage their employees while
also motivating them to work diligently. These leadership styles assist Marriott hotels in meeting
their company's goals as well as the demands of its workers. Business leaders should provide
employees the flexibility to express their opinions in the workplace because it encourages new
solutions.
Findings and result
According to the above-mentioned concept, hospitality is an industry that encompasses a wide
range of services such as food, hotel, services, theme parks, transportation, event organising, and
so on. It's critical for the company to find a variety of options. The purpose of this paper was to
discover the hotel industry's survival tactics in order to gain opportunity. Following are some of
the items that were discussed and evaluated throughout the discussion:
According to the findings of the inquiry, the business is dealing with a number of issues
related to market trends, personnel turnover, software and technology management, and
customer complaint management. As market trends shift, organisations face a slew of
challenges in becoming more productive and gaining a competitive edge (Maurer, 2018)
Employee turnover has an adverse effect on the organization's productivity and
performance. Companies are employing a variety of technologies in order to become
more efficient, which has resulted in a slew of issues with software management and the
provision of appropriate data.
It is critical for the company to recognise the internal and external elements that influence
its success. In order to determine their outcome, the company uses a pestle and SWOT
analysis to help them uncover the external and internal elements that have an influence on
the firm's operations. In order to acquire chances and overcome problems, this paper
outlines the positive and negative influence of each element.
It is also determined that the organisation receives government assistance in order to
improve their efficiency and contribute to the nation's economy. The company is
objectives. Leadership assists any organisation in increasing the willingness of consumers to
work hard and give them with direction for the company's growth and success. Organizations
should adopt a new leadership style that allows them to properly manage their employees while
also motivating them to work diligently. These leadership styles assist Marriott hotels in meeting
their company's goals as well as the demands of its workers. Business leaders should provide
employees the flexibility to express their opinions in the workplace because it encourages new
solutions.
Findings and result
According to the above-mentioned concept, hospitality is an industry that encompasses a wide
range of services such as food, hotel, services, theme parks, transportation, event organising, and
so on. It's critical for the company to find a variety of options. The purpose of this paper was to
discover the hotel industry's survival tactics in order to gain opportunity. Following are some of
the items that were discussed and evaluated throughout the discussion:
According to the findings of the inquiry, the business is dealing with a number of issues
related to market trends, personnel turnover, software and technology management, and
customer complaint management. As market trends shift, organisations face a slew of
challenges in becoming more productive and gaining a competitive edge (Maurer, 2018)
Employee turnover has an adverse effect on the organization's productivity and
performance. Companies are employing a variety of technologies in order to become
more efficient, which has resulted in a slew of issues with software management and the
provision of appropriate data.
It is critical for the company to recognise the internal and external elements that influence
its success. In order to determine their outcome, the company uses a pestle and SWOT
analysis to help them uncover the external and internal elements that have an influence on
the firm's operations. In order to acquire chances and overcome problems, this paper
outlines the positive and negative influence of each element.
It is also determined that the organisation receives government assistance in order to
improve their efficiency and contribute to the nation's economy. The company is
investing in innovation and updated technology in order to give a variety of perks and
services to customers and to attract additional customers to the company. It provides the
company with numerous options to grow in popularity and gain competitive benefits.
The company takes a number of steps to overcome hurdles and discover acceptable
solutions to their concerns. The business provides effective training and development
programmes to its personnel in order to reduce employee turnover, create an adjusted
culture, and satisfy the health and safety expectations of their customers and workers. As
a result, training and development help the firm increase the productivity and capabilities
of its personnel, allowing them to provide more positive results for the firm.
To meet these obstacles, the company is turning to digital marketing, which allows them
to communicate with their customers, address their problems, and become more effective.
Marriott Hotel uses social media marketing, email marketing, and other digital marketing
tools and tactics to become more successful and give relevant and timely information to
their customers. According to the above-mentioned study, the business is employing
modified technologies and tactics in order to attain more success and reach its aims and
objectives in a timelier manner. This method aids the company in overcoming obstacles
and improving its performance.
This report also explain about the several impacts of the climate changes on the
operations and about the various laws and regulations which are formulated by the
organization and it is very important for the organization to Follow them in order to get
success (McCartney, and McCartney, 2020). from the above analysis it has been analysed
that the organization Marriott is follow all rules and regulation which are formulated by
the government in order to get opportunities and overcome the threat that will help the
organization to get success and effective.
Action plan
Action Plan
Number Problem Solution Desired
outcome
Time
scale
Completio
n date
Planed
budget
1 Problems in Changes in Social media 6 30 may 20000
services to customers and to attract additional customers to the company. It provides the
company with numerous options to grow in popularity and gain competitive benefits.
The company takes a number of steps to overcome hurdles and discover acceptable
solutions to their concerns. The business provides effective training and development
programmes to its personnel in order to reduce employee turnover, create an adjusted
culture, and satisfy the health and safety expectations of their customers and workers. As
a result, training and development help the firm increase the productivity and capabilities
of its personnel, allowing them to provide more positive results for the firm.
To meet these obstacles, the company is turning to digital marketing, which allows them
to communicate with their customers, address their problems, and become more effective.
Marriott Hotel uses social media marketing, email marketing, and other digital marketing
tools and tactics to become more successful and give relevant and timely information to
their customers. According to the above-mentioned study, the business is employing
modified technologies and tactics in order to attain more success and reach its aims and
objectives in a timelier manner. This method aids the company in overcoming obstacles
and improving its performance.
This report also explain about the several impacts of the climate changes on the
operations and about the various laws and regulations which are formulated by the
organization and it is very important for the organization to Follow them in order to get
success (McCartney, and McCartney, 2020). from the above analysis it has been analysed
that the organization Marriott is follow all rules and regulation which are formulated by
the government in order to get opportunities and overcome the threat that will help the
organization to get success and effective.
Action plan
Action Plan
Number Problem Solution Desired
outcome
Time
scale
Completio
n date
Planed
budget
1 Problems in Changes in Social media 6 30 may 20000
managing
software and
technologies
current
marketing
trends are not
suitable for
traditional
marketing
(Mejia, and
Torres, 2018).
marketing, e-
mail and other
digital
marketing
techniques are
available, but
social media is
one of the most
efficient and
cost efficient
means of
marketing as
there are
different users
of these social
media
platforms.
months 2020
2 Changes in
expectation
of guest
Changes in
client
expectations
lead to issues
for hospitality
businesses.
Customers
demand
entertainment,
free Wi-Fi
and a
permanent
experience in
today's
Market
competitiveness
is increasing
because of
challenges
confronting
organisation
(Mehrez,
2019). The
organisation
may take
various
Customer
Services to
6
months
30 may
2020
20000
software and
technologies
current
marketing
trends are not
suitable for
traditional
marketing
(Mejia, and
Torres, 2018).
marketing, e-
mail and other
digital
marketing
techniques are
available, but
social media is
one of the most
efficient and
cost efficient
means of
marketing as
there are
different users
of these social
media
platforms.
months 2020
2 Changes in
expectation
of guest
Changes in
client
expectations
lead to issues
for hospitality
businesses.
Customers
demand
entertainment,
free Wi-Fi
and a
permanent
experience in
today's
Market
competitiveness
is increasing
because of
challenges
confronting
organisation
(Mehrez,
2019). The
organisation
may take
various
Customer
Services to
6
months
30 may
2020
20000
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
environment address these
difficulties and
distinguish its
services from
other market
operators.
3. Employee
turnover is
increasing
The effects on
firm might be
harmful.
Organizations
regulate their
employees
excessively,
putting
pressure on
them. It also
affects the
performance,
output and
operations of
its staff.
The market is
increasingly
competitive,
bringing firms
problems. In
order to address
these questions
and
differentiate
their service
from that of
other market
participants,
organisations
can employ a
range of
customer
service tactics.
Customers can
anticipate an
early answer to
concerns or
issues
6
months
30 may
2020
20000
4. Problems Businesses The process of 6 30 may 20000
difficulties and
distinguish its
services from
other market
operators.
3. Employee
turnover is
increasing
The effects on
firm might be
harmful.
Organizations
regulate their
employees
excessively,
putting
pressure on
them. It also
affects the
performance,
output and
operations of
its staff.
The market is
increasingly
competitive,
bringing firms
problems. In
order to address
these questions
and
differentiate
their service
from that of
other market
participants,
organisations
can employ a
range of
customer
service tactics.
Customers can
anticipate an
early answer to
concerns or
issues
6
months
30 may
2020
20000
4. Problems Businesses The process of 6 30 may 20000
with
software and
technology
management:
use a range of
software and
technology to
improve their
operations.
influencing
other people to
attain the goals
and aspirations
of a group is
characterised as
efficient
management.
Leadership
helps any
organisation
increase
customer
willingness to
work hard and
lead the firm to
development
and success.
months 2020
Recommendation
A suggestion is made to the organisation in the above-mentioned report in order to improve
the company's effectiveness and overcome the challenges it is experiencing.
It is suggested to the company that they employ an effective approach to manage events
successfully so that they may generate successful repetition in the Marketplace.
The firm is also advised to employ new technologies and innovate in order to improve
customer experience and deliver effective services to its customers (McNeill, and Nienaber,
2020)..
It is also recommended to the organisation that they obey all of the government's rules and
regulations since this will help them improve their image in the minds of their customers.
software and
technology
management:
use a range of
software and
technology to
improve their
operations.
influencing
other people to
attain the goals
and aspirations
of a group is
characterised as
efficient
management.
Leadership
helps any
organisation
increase
customer
willingness to
work hard and
lead the firm to
development
and success.
months 2020
Recommendation
A suggestion is made to the organisation in the above-mentioned report in order to improve
the company's effectiveness and overcome the challenges it is experiencing.
It is suggested to the company that they employ an effective approach to manage events
successfully so that they may generate successful repetition in the Marketplace.
The firm is also advised to employ new technologies and innovate in order to improve
customer experience and deliver effective services to its customers (McNeill, and Nienaber,
2020)..
It is also recommended to the organisation that they obey all of the government's rules and
regulations since this will help them improve their image in the minds of their customers.
It is also advised to the business that they employ effective tactics to tackle the issues that
the firm is encountering in order to improve their effectiveness and efficiency.
It is also suggested that the company use digital marketing to raise awareness of their
organisation and to help them interact with their customers and address their problems.
It is also recommended that the organisation provide excellent Customer service because the
level of competition in the marketplace has increased, so it is critical for the organisation to
overcome these issues and provide effective Customer service so that customers feel valued
and drawn to the organisation (McGinley, Wei, and Gao, 2019).
It is also suggested that the company establish effective market leadership in order to
maximise the benefits of scale economies and give outstanding service to their customers.
There are various challenges that the organisation is encountering as a result of the
pandemic. It is critical for the company to establish a plan so that it can overcome climate
change and challenges associated to the outbreak. Along with this organisation, future
options are being considered in order to gain competitive advantages and achieve greater
success. The firm also employs a number of legal strategies to help them achieve more
success and become more effective in the marketplace at large. This paper also explains
what challenges arise in the industry and how businesses identify and solve difficulties in
order to capitalise on possibilities.
CONCLUSION
According to the above-mentioned research, hospitality is a fairly young business that
involves civic services to consumers. As a result, it is critical for the hospitality sector to identify
challenges that the organisation is experiencing in order to improve their efficacy and
significance. The external and internal elements that have an influence on the organization's
success are discussed in this study. The government is supporting the hotel industry in order to
boost the country's economy and deliver advantages to the organisation, according to this study.
There are various challenges that the organisation is encountering as a result of the pandemic. It
is critical for the company to establish a plan so that it can overcome climate change and
challenges associated to the outbreak. Along with this organisation, future options are being
considered in order to gain competitive advantages and achieve greater success. The firm also
employs a number of legal strategies to help them achieve more success and become more
effective in the marketplace at large. This paper also explains what challenges arise in the
the firm is encountering in order to improve their effectiveness and efficiency.
It is also suggested that the company use digital marketing to raise awareness of their
organisation and to help them interact with their customers and address their problems.
It is also recommended that the organisation provide excellent Customer service because the
level of competition in the marketplace has increased, so it is critical for the organisation to
overcome these issues and provide effective Customer service so that customers feel valued
and drawn to the organisation (McGinley, Wei, and Gao, 2019).
It is also suggested that the company establish effective market leadership in order to
maximise the benefits of scale economies and give outstanding service to their customers.
There are various challenges that the organisation is encountering as a result of the
pandemic. It is critical for the company to establish a plan so that it can overcome climate
change and challenges associated to the outbreak. Along with this organisation, future
options are being considered in order to gain competitive advantages and achieve greater
success. The firm also employs a number of legal strategies to help them achieve more
success and become more effective in the marketplace at large. This paper also explains
what challenges arise in the industry and how businesses identify and solve difficulties in
order to capitalise on possibilities.
CONCLUSION
According to the above-mentioned research, hospitality is a fairly young business that
involves civic services to consumers. As a result, it is critical for the hospitality sector to identify
challenges that the organisation is experiencing in order to improve their efficacy and
significance. The external and internal elements that have an influence on the organization's
success are discussed in this study. The government is supporting the hotel industry in order to
boost the country's economy and deliver advantages to the organisation, according to this study.
There are various challenges that the organisation is encountering as a result of the pandemic. It
is critical for the company to establish a plan so that it can overcome climate change and
challenges associated to the outbreak. Along with this organisation, future options are being
considered in order to gain competitive advantages and achieve greater success. The firm also
employs a number of legal strategies to help them achieve more success and become more
effective in the marketplace at large. This paper also explains what challenges arise in the
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
industry and how businesses identify and solve difficulties in order to capitalise on possibilities.
Furthermore, the business is given advice on how to overcome the difficulties and issues they are
encountering, as well as how to improve their production and efficiency in order to get more
opportunities and success. There is also an examination of the difficulties and activities that the
organisation is doing in order to become more successful in the Marketplace and boost their
productivity and efficiency so that they can overcome the hurdles and succeed in the
Marketplace in order to become more popular.
Furthermore, the business is given advice on how to overcome the difficulties and issues they are
encountering, as well as how to improve their production and efficiency in order to get more
opportunities and success. There is also an examination of the difficulties and activities that the
organisation is doing in order to become more successful in the Marketplace and boost their
productivity and efficiency so that they can overcome the hurdles and succeed in the
Marketplace in order to become more popular.
References
Books and journals:
Alnawas, I. and Hemsley-Brown, J., 2019. Examining the key dimensions of customer
experience quality in the hotel industry. Journal of Hospitality Marketing &
Management, 28(7), pp.833-861.
Bounatirou, M. and Lim, A., 2020. A Case Study on the Impact of Artificial Intelligence on a
Hospitality Company. In Sustainable Hospitality Management. Emerald Publishing
Limited.
Bourke, J.G., Izadi, J. and Olya, H.G., 2020. Failure of play on asset disposals and share
buybacks: application of game theory in the international hotel market. Tourism
Management, 77, p.103984.
Chibili, M.N., 2019. Managing Safety and Security Issues. In Modern Hotel Operations
Management (pp. 376-409). Routledge.
Cho, S., Lee, G., Rust, J. and Yu, M., 2018. Optimal dynamic hotel pricing. Cited on, p.72.
Halmi, L., 2020. DOCTORAL DISSERTATION SUMMARY: Harmonization of Sustainability
Reporting System in the Hotel Industry. Tourism and hospitality management, 26(2),
pp.463-467.
Japaridze, D. and Gitolendia, B., 2019. Re-engineering of Georgian Railways and optimizing
their project management. Journal of Mechanical and Energy Engineering, 3.
Jones, P. and Comfort, D., 2019. Sustainable development goals and the world’s leading hotel
groups. Athens Journal of Tourism, 6(1), pp.1-14.
Jung, H. and Yoon, H., 2018. Understanding workplace bullying: Its effects on response and
behavior in the hospitality industry. International Journal of Contemporary
Hospitality Management, 30(3), pp.1453-1471.
Books and journals:
Alnawas, I. and Hemsley-Brown, J., 2019. Examining the key dimensions of customer
experience quality in the hotel industry. Journal of Hospitality Marketing &
Management, 28(7), pp.833-861.
Bounatirou, M. and Lim, A., 2020. A Case Study on the Impact of Artificial Intelligence on a
Hospitality Company. In Sustainable Hospitality Management. Emerald Publishing
Limited.
Bourke, J.G., Izadi, J. and Olya, H.G., 2020. Failure of play on asset disposals and share
buybacks: application of game theory in the international hotel market. Tourism
Management, 77, p.103984.
Chibili, M.N., 2019. Managing Safety and Security Issues. In Modern Hotel Operations
Management (pp. 376-409). Routledge.
Cho, S., Lee, G., Rust, J. and Yu, M., 2018. Optimal dynamic hotel pricing. Cited on, p.72.
Halmi, L., 2020. DOCTORAL DISSERTATION SUMMARY: Harmonization of Sustainability
Reporting System in the Hotel Industry. Tourism and hospitality management, 26(2),
pp.463-467.
Japaridze, D. and Gitolendia, B., 2019. Re-engineering of Georgian Railways and optimizing
their project management. Journal of Mechanical and Energy Engineering, 3.
Jones, P. and Comfort, D., 2019. Sustainable development goals and the world’s leading hotel
groups. Athens Journal of Tourism, 6(1), pp.1-14.
Jung, H. and Yoon, H., 2018. Understanding workplace bullying: Its effects on response and
behavior in the hospitality industry. International Journal of Contemporary
Hospitality Management, 30(3), pp.1453-1471.
Jung, H.S. and Yoon, H.H., 2018. Improving frontline service employees' innovative behavior
using conflict management in the hospitality industry: The mediating role of
engagement. Tourism Management, 69, pp.498-507.
Kang, S.W. and Hahn, S.E., 2017. Environmental Information Disclosure in the Hotel Sector:
Global Reporting Initiative Application. Journal of Environmental Assessment Policy
and Management, 19(04), p.1750019.
Kim, E.J. and Pomirleanu, N., 2021. Effective redesign strategies for tourism management in a
crisis context: A theory-in-use approach. Tourism Management, 87, p.104359.
Kloutsiniotis, P.V. and Mihail, D.M., 2020. High performance work systems in the tourism and
hospitality industry: a critical review. International Journal of Contemporary
Hospitality Management.
Koestler, C., 2011. Revenue Management: Making the Move from Tactical Player to Strategic
Artist. Hotel Business Review.
Koseoglu, M.A., Law, R. and Dogan, I.C., 2018. Exploring the social structure of strategic
management research with a hospitality industry focus. International Journal of
Contemporary Hospitality Management.
Lai, K., 2019. Yibing Mao, chief legal counsel (Asia Pacific) and global senior vice president,
Marriott International. International Financial Law Review.
Lashley, C., 2018. Academy of International Hospitality Research Conference, 27–28 March
2018: Slavery and Liberation.
Lee, S.A. and Oh, H., 2019. Anthropomorphism and its implications for advertising hotel
brands. Journal of Business Research.
Li, B., Qin, Y. and Gu, H., 2020. The development and transformation of China’s hotel industry.
In Handbook on Tourism and China. Edward Elgar Publishing.
Maurer, R., 2018. Nuclear Security at a Major Public Event (No. DOE/NV/03624-0039). Nevada
National Security Site/Mission Support and Test Services LLC; Las Vegas, NV
(United States).
using conflict management in the hospitality industry: The mediating role of
engagement. Tourism Management, 69, pp.498-507.
Kang, S.W. and Hahn, S.E., 2017. Environmental Information Disclosure in the Hotel Sector:
Global Reporting Initiative Application. Journal of Environmental Assessment Policy
and Management, 19(04), p.1750019.
Kim, E.J. and Pomirleanu, N., 2021. Effective redesign strategies for tourism management in a
crisis context: A theory-in-use approach. Tourism Management, 87, p.104359.
Kloutsiniotis, P.V. and Mihail, D.M., 2020. High performance work systems in the tourism and
hospitality industry: a critical review. International Journal of Contemporary
Hospitality Management.
Koestler, C., 2011. Revenue Management: Making the Move from Tactical Player to Strategic
Artist. Hotel Business Review.
Koseoglu, M.A., Law, R. and Dogan, I.C., 2018. Exploring the social structure of strategic
management research with a hospitality industry focus. International Journal of
Contemporary Hospitality Management.
Lai, K., 2019. Yibing Mao, chief legal counsel (Asia Pacific) and global senior vice president,
Marriott International. International Financial Law Review.
Lashley, C., 2018. Academy of International Hospitality Research Conference, 27–28 March
2018: Slavery and Liberation.
Lee, S.A. and Oh, H., 2019. Anthropomorphism and its implications for advertising hotel
brands. Journal of Business Research.
Li, B., Qin, Y. and Gu, H., 2020. The development and transformation of China’s hotel industry.
In Handbook on Tourism and China. Edward Elgar Publishing.
Maurer, R., 2018. Nuclear Security at a Major Public Event (No. DOE/NV/03624-0039). Nevada
National Security Site/Mission Support and Test Services LLC; Las Vegas, NV
(United States).
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
McCartney, G. and McCartney, A., 2020. Rise of the machines: towards a conceptual service-
robot research framework for the hospitality and tourism industry. International
Journal of Contemporary Hospitality Management.
McGinley, S.P., Wei, W. and Gao, L., 2019. The effect of anticipated emotional labor on hotel
employees’ professional mobility. Journal of Hospitality Marketing &
Management, 28(4), pp.491-512.
McNeill, R. and Nienaber, H., 2020. CO-OPETITION: THE MORPHOLOGY OF EVOLVING
USA CORPORATE HOTEL B2B SALES. Journal of Global Business and
Technology, 16(1), pp.21-44.
Mehrez, A., 2019. Investigating the effectiveness of practicing knowledge management in the
hospitality industry: the case of Qatar. International Journal of Knowledge
Management Studies, 10(2), pp.101-117.
Mejia, C. and Torres, E.N., 2018. Implementation and normalization process of asynchronous
video interviewing practices in the hospitality industry. International Journal of
Contemporary Hospitality Management.
Mejia, C., 2019. Influencing green technology use behavior in the hospitality industry and the
role of the “green champion”. Journal of Hospitality Marketing &
Management, 28(5), pp.538-557.
Metaxas, I.N., Chatzoglou, P.D. and Koulouriotis, D.E., 2019. Proposing a new modus operandi
for sustainable business excellence: the case of Greek hospitality industry. Total
Quality Management & Business Excellence, 30(5-6), pp.499-524.
Mitra, S.K., 2020. An analysis of asymmetry in dynamic pricing of hospitality
industry. International Journal of Hospitality Management, 89, p.102406.
Motta, V. and Sharma, A., 2020. Lending technologies and access to finance for SMEs in the
hospitality industry. International Journal of Hospitality Management, 86, p.102371.
Ozturk, A.B., 2016. Customer acceptance of cashless payment systems in the hospitality
industry. International Journal of Contemporary Hospitality Management.
robot research framework for the hospitality and tourism industry. International
Journal of Contemporary Hospitality Management.
McGinley, S.P., Wei, W. and Gao, L., 2019. The effect of anticipated emotional labor on hotel
employees’ professional mobility. Journal of Hospitality Marketing &
Management, 28(4), pp.491-512.
McNeill, R. and Nienaber, H., 2020. CO-OPETITION: THE MORPHOLOGY OF EVOLVING
USA CORPORATE HOTEL B2B SALES. Journal of Global Business and
Technology, 16(1), pp.21-44.
Mehrez, A., 2019. Investigating the effectiveness of practicing knowledge management in the
hospitality industry: the case of Qatar. International Journal of Knowledge
Management Studies, 10(2), pp.101-117.
Mejia, C. and Torres, E.N., 2018. Implementation and normalization process of asynchronous
video interviewing practices in the hospitality industry. International Journal of
Contemporary Hospitality Management.
Mejia, C., 2019. Influencing green technology use behavior in the hospitality industry and the
role of the “green champion”. Journal of Hospitality Marketing &
Management, 28(5), pp.538-557.
Metaxas, I.N., Chatzoglou, P.D. and Koulouriotis, D.E., 2019. Proposing a new modus operandi
for sustainable business excellence: the case of Greek hospitality industry. Total
Quality Management & Business Excellence, 30(5-6), pp.499-524.
Mitra, S.K., 2020. An analysis of asymmetry in dynamic pricing of hospitality
industry. International Journal of Hospitality Management, 89, p.102406.
Motta, V. and Sharma, A., 2020. Lending technologies and access to finance for SMEs in the
hospitality industry. International Journal of Hospitality Management, 86, p.102371.
Ozturk, A.B., 2016. Customer acceptance of cashless payment systems in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Penela, D., Morais, A.I. and Gregory, A., 2019. An analytical inquiry on timeshare research: a
continuously growing segment in the hospitality industry. International Journal of
Hospitality Management, 76, pp.132-151.
Peters, M. and Kallmuenzer, A., 2018. Entrepreneurial orientation in family firms: The case of
the hospitality industry. Current Issues in Tourism, 21(1), pp.21-40.
Poretti, C. and Blal, I., 2020. The asset-light strategies and the dividend puzzle: International
evidence from the hospitality industry. International Journal of Hospitality
Management, 91, p.102639.
Quinn, K. and Buzzetto-Hollywood, N., 2019. Faculty and Student Perceptions of the
Importance of Management Skills in the Hospitality Industry. Interdisciplinary
Journal of E-Learning & Learning Objects, 15.
Raimi, L., 2017. Understanding theories of corporate social responsibility in the Ibero-American
hospitality industry. In Corporate Social Responsibility and Corporate Governance.
Emerald Publishing Limited.
Rosa, N.B. and Hastings, S.O., 2016. “Texting in their pockets”: Millennials and rule violations
in the hospitality industry. Journal of Hospitality and Tourism Management, 29,
pp.33-40.
Ruiz-Palomo, D., León-Gómez, A. and García-Lopera, F., 2020. Disentangling organizational
commitment in hospitality industry: The roles of empowerment, enrichment,
satisfaction and gender. International Journal of Hospitality Management, 90,
p.102637.
Saltor Clavero, M. and Kukushkina, D., 2019. Financial Analysis of the Luxury Hotel Segment
in Spain.
Sann, R., Lai, P.C. and Chen, C.T., 2020. Review papers on eWOM: prospects for hospitality
industry. Anatolia, pp.1-30.
Shapoval, V., 2019. Organizational injustice and emotional labor in the hospitality industry: A
theoretical review. International Journal of Hospitality Management, 83, pp.56-64.
continuously growing segment in the hospitality industry. International Journal of
Hospitality Management, 76, pp.132-151.
Peters, M. and Kallmuenzer, A., 2018. Entrepreneurial orientation in family firms: The case of
the hospitality industry. Current Issues in Tourism, 21(1), pp.21-40.
Poretti, C. and Blal, I., 2020. The asset-light strategies and the dividend puzzle: International
evidence from the hospitality industry. International Journal of Hospitality
Management, 91, p.102639.
Quinn, K. and Buzzetto-Hollywood, N., 2019. Faculty and Student Perceptions of the
Importance of Management Skills in the Hospitality Industry. Interdisciplinary
Journal of E-Learning & Learning Objects, 15.
Raimi, L., 2017. Understanding theories of corporate social responsibility in the Ibero-American
hospitality industry. In Corporate Social Responsibility and Corporate Governance.
Emerald Publishing Limited.
Rosa, N.B. and Hastings, S.O., 2016. “Texting in their pockets”: Millennials and rule violations
in the hospitality industry. Journal of Hospitality and Tourism Management, 29,
pp.33-40.
Ruiz-Palomo, D., León-Gómez, A. and García-Lopera, F., 2020. Disentangling organizational
commitment in hospitality industry: The roles of empowerment, enrichment,
satisfaction and gender. International Journal of Hospitality Management, 90,
p.102637.
Saltor Clavero, M. and Kukushkina, D., 2019. Financial Analysis of the Luxury Hotel Segment
in Spain.
Sann, R., Lai, P.C. and Chen, C.T., 2020. Review papers on eWOM: prospects for hospitality
industry. Anatolia, pp.1-30.
Shapoval, V., 2019. Organizational injustice and emotional labor in the hospitality industry: A
theoretical review. International Journal of Hospitality Management, 83, pp.56-64.
Sima, C., 2016. Generations BB, X, Y, Z, a–the changing consumer in the hospitality industry.
In The routledge handbook of hotel chain management (pp. 497-505). Routledge.
Song, M., Lee, W.S. and Moon, J., 2019. Exploring effective price presentation format to reduce
decision difficulty and increase decision satisfaction. Tourism Management
Perspectives, 32, p.100572.
Steinbachné Hajmásy, G., 2021. The evaluation of the CSR activities from the Hungarian hotel
managers’ point of view. International Journal of Spa and Wellness, pp.1-19.
Stylos, N. and Zwiegelaar, J., 2019. Big data as a game changer: How does it shape business
intelligence within a tourism and hospitality industry context?. In Big data and
innovation in tourism, travel, and hospitality (pp. 163-181). Springer, Singapore.
Su, C.H.J. and Chen, C.D., 2020. Does sustainability index matter to the hospitality
industry?. Tourism Management, 81, p.104158.
Sutrisno, E. and Jazilah, I., 2019. The licensing policy for groundwater extraction and
management for hospitality industry in cities in developing countries. Water
Policy, 21(4), pp.758-767.
Tariq, M., Yasir, M. and Majid, A., 2020. Promoting employees' environmental performance in
hospitality industry through environmental attitude and ecological behavior:
Moderating role of managers' environmental commitment. Corporate Social
Responsibility and Environmental Management, 27(6), pp.3006-3017.
Uğurlu, K., 2020. Integrated Marketing Approach in Hotel Management. In The Emerald
Handbook of ICT in Tourism and Hospitality. Emerald Publishing Limited.
Usoro, A. and Abiagam, B., 2018. Culture effect on knowledge management adoption in
Nigerian hospitality industry. VINE Journal of Information and Knowledge
Management Systems.
Wang, Z. and Xie, Y., 2020. Authentic leadership and employees’ emotional labour in the
hospitality industry. International Journal of Contemporary Hospitality Management.
In The routledge handbook of hotel chain management (pp. 497-505). Routledge.
Song, M., Lee, W.S. and Moon, J., 2019. Exploring effective price presentation format to reduce
decision difficulty and increase decision satisfaction. Tourism Management
Perspectives, 32, p.100572.
Steinbachné Hajmásy, G., 2021. The evaluation of the CSR activities from the Hungarian hotel
managers’ point of view. International Journal of Spa and Wellness, pp.1-19.
Stylos, N. and Zwiegelaar, J., 2019. Big data as a game changer: How does it shape business
intelligence within a tourism and hospitality industry context?. In Big data and
innovation in tourism, travel, and hospitality (pp. 163-181). Springer, Singapore.
Su, C.H.J. and Chen, C.D., 2020. Does sustainability index matter to the hospitality
industry?. Tourism Management, 81, p.104158.
Sutrisno, E. and Jazilah, I., 2019. The licensing policy for groundwater extraction and
management for hospitality industry in cities in developing countries. Water
Policy, 21(4), pp.758-767.
Tariq, M., Yasir, M. and Majid, A., 2020. Promoting employees' environmental performance in
hospitality industry through environmental attitude and ecological behavior:
Moderating role of managers' environmental commitment. Corporate Social
Responsibility and Environmental Management, 27(6), pp.3006-3017.
Uğurlu, K., 2020. Integrated Marketing Approach in Hotel Management. In The Emerald
Handbook of ICT in Tourism and Hospitality. Emerald Publishing Limited.
Usoro, A. and Abiagam, B., 2018. Culture effect on knowledge management adoption in
Nigerian hospitality industry. VINE Journal of Information and Knowledge
Management Systems.
Wang, Z. and Xie, Y., 2020. Authentic leadership and employees’ emotional labour in the
hospitality industry. International Journal of Contemporary Hospitality Management.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Webster, C., Yen, C.L.A. and Hji-Avgoustis, S., 2016. RFRA and the hospitality industry in
Indiana: political shocks and empirical impacts on Indianapolis’ hospitality and
tourism industry. International Journal of Tourism Cities.
Wei, W., Torres, E.N. and Hua, N., 2017. The power of self-service technologies in creating
transcendent service experiences. International Journal of Contemporary Hospitality
Management.
Williamson, D., 2017. Too close to servility? Why is hospitality in New Zealand still a
‘Cinderella’industry?. Hospitality & Society, 7(2), pp.203-209.
Wong, I.A., Ou, J. and Wilson, A., 2021. Evolution of hoteliers’ organizational crisis
communication in the time of mega disruption. Tourism Management, 84, p.104257.
Yao, S., Wang, X., Yu, H. and Guchait, P., 2019. Effectiveness of error management training in
the hospitality industry: Impact on perceived fairness and service recovery
performance. International Journal of Hospitality Management, 79, pp.78-88.
Zhang, F., International acquisition strategy of emerging economies: a study on Chinese hotel
companies.
Zhang, J. and Huang, R., 2019. Employees' pro-environmental behaviours (PEBs) at
international hotel chains (IHCs) in China: The mediating role of environmental
concerns (ECs). Journal of Hospitality and Tourism Management, 39, pp.129-136.
Zhu, D., Kim, P.B. and Poulston, J., 2020. An examination of university student workers’
motivations: A New Zealand hospitality industry case study. Journal of Hospitality &
Tourism Education, 32(4), pp.206-219.
Zizka, L., 2017. The (mis) use of social media to communicate CSR in hospitality. Journal of
Hospitality and Tourism Technology.
Zopiatis, A., Theocharous, A.L. and Constanti, P., 2018. Career satisfaction and future intentions
in the hospitality industry: An intrinsic or an extrinsic proposition?. Journal of Human
Resources in Hospitality & Tourism, 17(1), pp.98-120.
Indiana: political shocks and empirical impacts on Indianapolis’ hospitality and
tourism industry. International Journal of Tourism Cities.
Wei, W., Torres, E.N. and Hua, N., 2017. The power of self-service technologies in creating
transcendent service experiences. International Journal of Contemporary Hospitality
Management.
Williamson, D., 2017. Too close to servility? Why is hospitality in New Zealand still a
‘Cinderella’industry?. Hospitality & Society, 7(2), pp.203-209.
Wong, I.A., Ou, J. and Wilson, A., 2021. Evolution of hoteliers’ organizational crisis
communication in the time of mega disruption. Tourism Management, 84, p.104257.
Yao, S., Wang, X., Yu, H. and Guchait, P., 2019. Effectiveness of error management training in
the hospitality industry: Impact on perceived fairness and service recovery
performance. International Journal of Hospitality Management, 79, pp.78-88.
Zhang, F., International acquisition strategy of emerging economies: a study on Chinese hotel
companies.
Zhang, J. and Huang, R., 2019. Employees' pro-environmental behaviours (PEBs) at
international hotel chains (IHCs) in China: The mediating role of environmental
concerns (ECs). Journal of Hospitality and Tourism Management, 39, pp.129-136.
Zhu, D., Kim, P.B. and Poulston, J., 2020. An examination of university student workers’
motivations: A New Zealand hospitality industry case study. Journal of Hospitality &
Tourism Education, 32(4), pp.206-219.
Zizka, L., 2017. The (mis) use of social media to communicate CSR in hospitality. Journal of
Hospitality and Tourism Technology.
Zopiatis, A., Theocharous, A.L. and Constanti, P., 2018. Career satisfaction and future intentions
in the hospitality industry: An intrinsic or an extrinsic proposition?. Journal of Human
Resources in Hospitality & Tourism, 17(1), pp.98-120.
1 out of 30
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
Unlock your academic potential
© 2024 | Zucol Services PVT LTD | All rights reserved.