This project portfolio documents a consultancy project undertaken by the Champions Group for Regent Tutorial College. The project's primary objective was to address declining brand awareness and develop a digital marketing campaign to attract more students. The report includes a problem statement, research findings, a competitive analysis comparing Regent Tutorial College to other institutions like Asbury Theological Seminary, University of Huddersfield, and Tyndale Seminary, and a PESTEL analysis. The project plan outlines actions, deadlines, and meeting minutes with the client and supervisor, detailing the team's strategies, including competitive analysis, marketing plan development, and campaign poster design. The portfolio also encompasses partnership agreements and a final report with solutions and recommendations to enhance the college's market position and student enrollment. The project's outcomes aimed to increase brand awareness and improve the college's competitive edge.
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