BM562: Consultancy in Practice CW1: Portfolio Papers and Report

This report, created for the BM562 Consultancy in Practice module, provides an in-depth analysis of business challenges and solutions, specifically within the fashion industry, with a focus on adapting to the impacts of the COVID-19 pandemic. The report details an evaluative approach to address business issues, including the use of various evaluative methods and business data sources. It offers innovative solutions, such as leveraging social media and online platforms, to help a fashion company transition from a luxury to a high-end market. The report emphasizes the importance of effective business communication skills and provides recommendations for team collaboration, SWOT analysis, and PESTLE analysis. Additionally, it suggests strategies for market expansion, including utilizing fashion events and new digital platforms. The report concludes by highlighting the importance of adapting to changes within the fashion industry, emphasizing the importance of effective business communication skills, and the need for innovative solutions to address the client's challenges.

BM562: Consultancy in Practice
CW1: Portfolio papers and Report
Students

Executive summary
This report is about solving business challenges and coming up with efficient, accurate,
and efficient solutions that will assist the client's firm in progressing from a luxury market
to one that is in the high-end market, among other things. Having evaluative
methodologies will assist the client in dealing with all of the unanticipated business
challenges that may arise as a result of the epidemic. The purpose of this essay is to
illustrate how one can be a productive member of a consulting group. During the
pandemic, the customer has been provided with innovative solutions to provide them a
competitive advantage in a highly competitive business environment. Finally, the
advisory group has developed business communication abilities that are successful and
efficient for the client's firm in a competitive business environment.

Introduction
A consultant's efforts are directed toward assisting other professions in resolving their
business issues. As defined in practice, consulting is the process of providing advice to
an organization's owners. During this Sars-Cov2 virus pandemic, our consulting
company, Victory Group Consulting, is dedicated to assisting businesses in navigating
the unpredictable situations that arise. Thousands of organizations have been brought
to their knees by the pandemic, many of which were dependent on the physical
interaction between customers to generate sufficient revenue within a competitive
business environment. As a fashion company with its headquarters in London, our client
relies entirely on face-to-face interaction with customers. The report will evaluate
various approaches and come up with solutions as well as communication skills that will
allow the fashion company to effectively continue operations even in the face of a
pandemic situation.

Evaluative Approach
To successfully complete the consulting project, an evaluation approach must be
applied to many different practical business information and data sources. Using
evaluative approaches can help the problem and clarify existing approaches that a
company's business already employs (Pucci, 2019). There are seven ways to evaluate.
These are formative, process, outcome, economic, impact, and summative evaluation.
The goal-driven evaluative strategy is the seventh type. Business data and information
sources are useful in both cases. Business information can be considered an electronic
asset by the organization. Strategies, decision-making processes, personal information
about employees, investors, private contractors, and customers are included. The
company can use information from social media, journal articles, the website, and even
fabricated objects. It will help the client make better choices and give them a
competitive advantage over other beauty businesses in the market.
Solution
To provide the optimal answer, a client must carefully review the advice of a consulting
team. Various evaluative methods Tips for designing solutions for a client's firm. The
first mode is considered evaluability assessment. For consultant monitoring, this method
is used before the acceptance and program development phases. A systematic
methodology identifies the client's flaws and strengths while offering strategic advice. In
terms of advertising, the company's fashion brand should use social media more
effectively. Rather than a physical store, the customer can create an online platform
with virtual fashion displays. Online payments are more convenient and secure. This
approach will help the customer exploit private business data on the biggest and most
popular source for information.
And after the implementation stage, the process's effectiveness will be evaluated. It is
used to evaluate the previous technique's results. As a result, more knowledge about
the system is available for evaluation. The name implies it is a method for evaluating the
operation's outcomes. During the implementation stage, the company's costs are
evaluated. In other words, a client would not pay more for some items and just enough
for
The evaluation process is simply a reflection in that it looks at the whole process. This
method evaluates the client's long-term goals. A summative assessment completes the
curriculum. Finally, evaluate the project's success, the target audiences' benefits, and
the client's business.
The program ends with a goal evaluation. Clever goals are those that are smart,
measurable, useful, and time-limited. Using the above strategies will help make the
client's issues more tangible (Toma, 2010).
Keep your team informed. Transparency is required to collaborate. Always eager to
assist other members by providing helpful and distinctive solutions to specific issues.

Encouragement and support for teammates will also help to improve teamwork. To
avoid mocking the other's views.
Successful teams respect one another. Enabling successful relationships across the
group can help solve some issues. Recognize how you treat others in a group.
The regard you gain from your team members may pay dividends later in life when you
decide to create your own group. Finally, own your wrong decisions and avoid
defending your actions (Zakaria, 2013). These abilities will help you work in a team.
Solution
This new market will require a personal advisor, marketing specialist, or selling firm
stock to a partner who will help create a better work environment and better products.
The consultancy group will remain close to the client to provide a guarantee, advice,
and market knowledge.
Innovative solutions
The goal of any consultant group is to come up with innovative solutions to a client's
problems (Daly, 2018). Fashion designers create products, patterns, toiling, stitching,
quality assurance, and pre-production samples for their clients.
The client's company also has a brand. One of the client's problems is the Sars-Cov 2
virus. Input prices and freight costs rise when manufacturers deliver or pick up raw
materials. The market has shrunk due to the increasing cost of fashion apparel.
Marketing for the client's new brand has been made difficult during the epidemic.
Finally, the client's main concern is expanding into new markets. The company wants to
move from luxury to high-end. Trying to break into a new market requires keeping up
with the beauty industry's competitors. To help the client's firm break into a competitive
market, some creative ideas include benchmarking and visiting well-known industries in
London. Brands like Hockerty and Wicks are examples. This simplifies running a
fashion business. Remember, not everything that a rival does will profit you. This will
help students understand the fashion industry. As this is a new brand, the customer can
add a differentiator. Customers like unusual styles. Make the KITOKO brand unique and
high-end to appeal to consumers. Compromise between the needs of the market and
the costs of production.
A SWOT analysis of the brand will be beneficial. The SWOT analysis is a powerful tool
for analyzing and deciding in business. In addition, it can be used to evaluate a project,
business proposal, or another idea. A solid reputation and the ability to expand online
presence will allow the client to navigate around weaknesses such as brand recognition
and dangers such as competitive issues.
Solution
After SWOT analysis, the consulting firm discovered the following: New product
information and links must be constantly updated on social media websites and apps.

Every consumer should be polled. (Bonuses and discounts could be offered first.) To
expand into new markets and gain new customers, the client must maintain high-end
products and prices. This can be done by moving production to a new country and
finding new suppliers.
PESTLE analysis will provide you a competitive advantage. Political factors such as
trade restrictions, economic reasons such as tariffs, and legal factors such as labor
regulations and contract laws are all factors that must be considered. Using the internet
and social media to sell products are examples of technological aspects.
One of the client's requirements was to transition from a physical store to an online
fashion platform. The client will be able to reach a big number of potential customers as
a result of this. As a consulting firm, we urge that staff be trained in customer service
and that they follow government guidelines regarding the use of masks to protect their
customers and themselves from the virus. Investing more in the online platform will
allow them to conduct business more efficiently throughout the pandemic. These
solutions are one-of-a-kind and novel, and they will aid in the resolution of the client's
issues when combined with the other recommendations.
Solution
The client must take advantage of London's numerous fashion events. The Client will
approach modeling agencies to advertise the product prior to and following the
aforementioned events with the assistance of the Consultancy group.
New platforms such as TikTok, Clubhouse, Twitter Spaces, and Houseparty will open
up new markets and increase the visibility of items to millions of new prospective
buyers. (Additional 2020).
The client will ensure that production is environmentally friendly, that materials utilized
are sustainable, and that workers are treated fairly and in accordance with applicable
labor and environmental regulations in the countries in which they operate.
Communication Skills in Business
Any entity that is trying to expand and needs client contacts must have effective
communication skills. A clear communication channel requires both the company owner
and the consumer to work together. Listening and hearing to the other side is not
enough. Communication skills also include body language, signs, and voice tone. This
can drastically affect a company's communication abilities. It is impossible to be a good
business communicator without being a good public speaker. A speaker's message will
be understood only if they can communicate with the opposition party. An authoritative
and commanding voice conveys serious matters. When engaging with clients, you must
be pleasant, patient, and calm. A speaker can easily manipulate the client's reactions,
whether they are good or bad. (2012, training) We live in a digital age where
communication is mostly done via email, social media, texts and emails, and status
updates. Online communication is frequently ignored by business owners. Effective

corporate communication involves the speaker and the audience exchanging beneficial
ideas. Business owners must always internalize and appeal to their target market.
Marketers can assess their communication skills by looking at their company's sales.
Business communication skills and audience concerns are crucial. When engaging with
consumers, understanding their needs must come first. The conversation is one of five
effective corporate communication skills. This is how it is spoken. Encoding and data to
get desired feedback is part of this process. Nonverbal communication uses signs and
gestures to convey information (Arnold, 2019). Assists in understanding what the
speaker is trying to convey verbally. Memos, notes, minutes, and reports are examples
of written communication. Companies often use this type of communication. Another
effective communication method is public speaking.
Conclusion
Having a diverse portfolio of evaluative approaches enables the consulting group to
quickly identify and resolve the client's problems. As a group, certain skills are required
to ensure that the group is effective and efficient in completing the assigned tasks.
Innovative, one-of-a-kind solutions are a technological means of resolving a specific
business problem. The COVID-19 virus wreaked havoc on the client's business,
resulting in a significant decline in revenue. In this critical phase, a successful consulting
group should always prioritize effective business communication skills. To summarize,
any group engaged in consulting should adhere to the principles outlined in this report.
References
E.C. Arnold and K.U. Boggs, 2019. Professional communication skills for nurses are
covered in this e-book on interpersonal connections. o Bramhall, E., 2014. Elsevier
Health Sciences. In nursing practice, effective communication skills are essential.
Nursing 29(14), p.53, Standard (2014+).
(n.d.). Marketers Should Keep an Eye on These 5 New Social Media Platforms in 2020.
Blog.hubspot.com is an online publication. Visit
https://blog.hubspot.com/marketing/newsocial-media for more information. [07.05]
Accepted .2021]
O S.R. Daly, S. McKilligan, J.A. Studer, J.K. Murray, and C.M. Seifert, 2018.
Innovative problems lead to innovative solutions. International Journal of Science and
TechnologyP.695 in Engineering Education, 34(2 (B)).
Tools for the mind (2021). SWOT (Strengths, Weaknesses How to create a winning
approach. от валенo
https://www.mindtools.com/pages/article/newTMC 05.htm newTMC 05.htm newTMC
05.htm newTMC 05.htm newTMC 05.htm newTMC 05.h

Page 2: Problem
Victory Group Consulting has received the following message:
Hello, good day.
My name is Benjamin Mubiayi, and I'm the Managing Director of the fashion company
Atelier Kitoko Ltd. Product creation, technical assistance, innovative pattern cutting,
pattern modifications, toiling, fit meetings, or before sampling, stitching services,
production, and quality assurance are just a few of the services we provide.
In addition, Atelier Kitoko offers a made-to-measure tailoring service under the KITOKO
trademark. My business has suffered as a result of the precarious situation produced by
the Sars-Cov 2 Virus, and revenues have plummeted as a result. The financial data
reveals high raw material and transportation costs, as well as a considerable drop in
Atelier Kitoko and Kitoko's customer base.
In light of these considerations, I'd like to explore other markets and work with you to
find a way out of this bind. I'd encourage you to think about becoming more familiar with
social media channels, new marketing strategies, and online marketing in general. I'm
excited to meet you for the first time.
Mubiayi Benjamin
Atelier-Kitoko Limited (Atelier-Kitoko) is a company that specializes in creating.
Kemp House is located at 160 City Road in London, EC1V 2NX.

Client consultations 3rd page
Exploration and agreement on the brief with the customer, starting with the first meeting.
Client: Atelier Kitoko Ltd, represented by Benjamin Mubiayi, Managing Director.
Victory Group Consulting (VGC)
What problem(s) or issue(s) does the client need to solve?
VGC - based on the problem statement you supplied, we understand that you believe to
To solve the Covid dilemma, there is a problem with raw material prices and another
with expanding into new markets.
Yes, there is a client. The cost of raw materials and labor has risen in the last year,
leaving little alternative but to raise the price of the finished product. In terms of goods,
I've been giving my own trademark Kitoko tailoring expertise to the luxury market
through Atelier Kitoko. We're attempting to transition from the Luxury to the High-End
market, one step down, as well as changing the service from meeting in-person to
online. And, while I am active in the internet world, I believe there is more work to be
done there.
Why is he emphasizing this issue?
VGC, do you think that this is the real issue that the organization is dealing with?
Client-based on our past discussions, I have reason to believe this is one of the issues.
The marketing methods proposed by the consultation team caused me to rethink my
position and realize that my company may have other issues.
Additional useful background information on the company/competitors/customers, etc.
Who do you think your primary competitor is, VGC?
Client – Our Company focuses on providing high-end bespoke personal brand items
and offering high-quality bespoke tailoring to established clients at a fair price. My
competitors in the high-end sector are well-known tailors in London such as Hockerty
and Oliver Wicks.
What would constitute a "successful" conclusion for the client at the end of the
project?
VGC, at the end of the current consulting campaign, what would you consider a
success?
Client - a growth in the number of unique visitors to the page, as well as a strong
presence on social media sites and sales.

VGC Impact - What changes have occurred since you had the consultation?
Client - My perceptions of marketing and consultancy have been positively influenced.
They are the driving force behind the changes I intend to make to my firm, and I
anticipate receiving a large number of online customers and feedback.
Technology
VGC - What are your strongest points in terms of using technology to sell your
company?
Client - It simplifies and expedites marketing. I can reach out to you with only a click of a
button.
A large number of people all throughout the world