Consultancy Report on Business Model Innovation for YoYo Let’s Go

This consultancy report, prepared for ARU Consultancy, analyzes the business model of 'YoYo Let's Go,' an application designed to help families with children find family-friendly locations. The report summarizes the current business model, identifies areas needing improvement, and provides recommendations for innovation, particularly focusing on key resources and revenue streams. It offers a clear rationale for the proposed changes, supported by market analysis and academic literature, and outlines these changes within the Business Model Canvas framework. The report suggests modifications to enhance revenue generation and strategic business ideas, including strategic business ideas and model to solve the current challenges that are being faced by the concerned organization. The recommendations are categorized into short, medium, and long-term strategies, and also discusses potential limitations and provides an executive summary. The report includes a detailed appendix outlining the research process, skills utilized, and the overall enhancement to the consultancy process. The aim of the report is to provide YoYo Let’s Go with strategic recommendations to improve its business model.