Case Study: Consultancy on Sales Increase and Retail Management

This case study presents a consultancy project focused on increasing sales for a retail store with 32 employees. The initial assessment reveals problems such as lack of management skills, increased competition, and poor inventory control. The proposed solutions include formulating a marketing strategy focusing on product, price, place, and promotion, improving management skills through training, implementing inventory monitoring, and enhancing customer relations. The intervention outcome emphasizes the need for follow-up, monitoring, and continuous auditing to ensure the effectiveness of the implemented strategies and sustained sales growth. References to relevant academic sources are included to support the proposed solutions and analysis.

CONSULTANCY ON
SALES INCREASE


 PRESENTED BY
 AFFILIATION
 DATE

The client agreed that he would adhere to the
consultancy given by the external consultancy
providing the services to the company having 32
employees.
………………………
……………………….
Stasoft Consultancy
Client
Agreement with Client

 Important issue of businesses is to
make profit and increase sales. This
can be done by eliminating
challenges that may arise in the
business. Getting results in retail
business is what matters (Jon,2010).
Problem evidence

Problem Statement
The retail store is faced with the
above problems for it to grow
and increase sales;
 Lack management skills
 Increase of competition
 Control of inventory

 The retail store does not have a good
management structure; the management lack
management and leadership skills and they
can not even conduct advertising
 There is also increase in the level of
competition from small and medium retailers
in the area.
 The retail store has not been able to control
their inventory. They have no accounting
records on the amount of raw materials
required for the business to be operational
Analysis of Problem

 Formulation of marketing strategy
 Improve management skills
 Knowledge of the industry
 Control of inventory
 Management of cash and good
record keeping
 Customers relations
Formulation of solutions

 On developing marketing strategy the retail store
should concentrate on the 4ps ; product, price,
place and promotion .It should look for leaflets
and sign posts to advertise more the business. It
should also use social media to advertise the
store(Burns,2016).
 The management should train the employees on
treating the customers and also improve
management skills and business operations will
improve.
 The inventory needed to be monitored i.e stock in
and usage to avoid stock being depleated.
Review of solution

 The training of the employees need to be
followed up and the employees should also
practice what they have learnt. This will increase
their morale
 A system of monitoring the inventory in the store
should be adapted by the top management to
control the inventory in the business.
 The store should also open a social media page
to advertise itself and products that they sale.
 Lastly the management should conduct market
research to know the needs of the customers
and build customer relationship and loyalty
Intervention outcome

 After all the strategies are applied there is need
for follow up to see if the sales have
improved(Fernie,2010).
 This can be done through weekly or monthy
report both from the employees and
management of the store.
 There should also be cross checks and balances
to review the non performing strategies and
looking for other ways of making improvements.
 Continuous audit should also be practiced.
Intervention outcome

 Ton, Z., & Raman, A. (2010). The effect of product variety
and inventory levels on retail store sales: A longitudinal
study. Production and Operations Management, 19(5), 546-
560.
 Burns, P. (2016). Entrepreneurship and small business.
Palgrave Macmillan Limited.
 Osterwalder, A., & Pigneur, Y. (2010). Business model
generation: a handbook for visionaries, game changers,
and challengers. John Wiley & Sons.
 Fernie, J., Sparks, L., & McKinnon, A. C. (2010). Retail
logistics in the UK: past, present and future. International
Journal of Retail & Distribution Management, 38(11/12),
894-914.
References