Consultancy Report: SB Tech's Strategic Transformation Analysis

This consultancy report analyzes the strategic transformation program of SB Tech, an international technology company. The report examines key issues such as the acquisition of WN, manufacturing outsourcing, and new product development. It assesses the scope and deliverables of a product development project, including estimating and scheduling approaches. Risk and issue management, program management organization, governance, and stakeholder analysis are also covered. The report compares program management techniques, justifies the chosen framework, and offers recommendations. The report highlights the challenges of acquisitions, outsourcing, and quality control, emphasizing the need for effective strategies to maintain competitiveness and address potential risks. The report also emphasizes the importance of proper risk management, including prioritization, quality, and transportation risks to ensure SB Tech's successful transformation.

CONSULTANCY
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART A...........................................................................................................................................1
Identify and critically analyse the key issues for the entire strategic transformation
programme..............................................................................................................................2
Programme scope and deliverables for detailed analysis of product development project....3
Estimating and scheduling approaches for the programme....................................................4
Risk and issue management....................................................................................................4
Programme management organisation, governance and stakeholders...................................6
Programme control method for managing the transformation...............................................7
Contracting and supplier management...................................................................................8
PART B............................................................................................................................................8
Compare the advantages and disadvantages of programme management techniques...........8
Critically justify the framework and analyse..........................................................................9
Reflect by facilitating clear recommendations.....................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
The use of technologies are rapidly increasing within a business organisation as all the
companies focus on using modern techniques as per the requirements of their working
environment. Those company's management adopts modern tools and technologies at their
workplace of organisation tends to gain huge competitive advantages within the marketplace as
compared to their competitors. As these techniques helps in gaining market opportunities and
face all threats successfully which may occurs in the market while grabbing opportunities. Also,
the use of latest techniques and tools are necessary for all businesses as it will assist in satisfying
the emerging requirements of customers effectively as well as efficiently. In this report, SB is
chosen which is an international technology company that is situated in Washington, USA. The
company mainly deals in facilitating huge varieties of hardware elements to its target market
customers. Under this assignment discuss about the key issues for the strategic transformation
programme, examine the scope and deliverables of programme in order to analysed product
development plan. In addition, study estimating as well as scheduling approach for programme,
risk and issue management as well as the organisation, governance and stakeholders of
programme management, controlling methods for managing the process of transformation and
contracting and supplier management as well.
MAIN BODY
PART A
As per the given scenario SB termed as a global technological firm which headquartered
in Washington, USA. As the company currently deals in providing a large variety of hardware to
the customers but now they are planning to diversify their businesses into software and mobile
systems by adopting effective development strategy. Basically, they plans to develop high value
bespoke software products for their specialist customers. The company follows a strategy which
is based on providing low cost value products across the global customers base. Whereas, the
vision statement of SB is to provide wholly integrated quality technology systems to their
potential customers. For manufacturing a low cost products along with better quality to provide
their customers SB has driven the outsourcing to the Far East as it has low labour cost. While a
company face several issues related to the quality, cost, locations and so forth (Briere,
Oosterlinck and Szafarz, 2015). The key change projects are related to the delivery of new vision

are: acquisition of WN, manufacturing outsourcing, New product as well as software
development. In order to acquire huge market, minimise cost, effective diversification etc. they
focus on bringing strategic change.
Identify and critically analyse the key issues for the entire strategic transformation programme.
In order to operate successful business organisation at a global level every companies
required to resolve issues and challenges within the time frame. The management of firms design
a unique tactical plans for effective resolution of issues that are occurred within the businesses
by any means. Through this they can easily getting productive as well as effective outcomes
within the marketplace. As SB is an international technology company which plans to expands
their business operations in another country for capturing a large market in comparison of their
competitors (Carvalho and Rabechini Junior, 2015). Whereas they can face several issues for
entire strategic transformation programme, some of these are discussed below: Acquisition of WN: Generally SN has expanded their business operations across the
worldwide through the internal growth and acquisition as well. As business is capable to
grow and success within the market by their effective strategies of low cost
manufacturing as well as outsourcing in this competitive era. SN has agreed to buy a
wide integrated manufacturer of mobile phones WN in order to diversify and expand
their business operations in Europe. Through this acquisition a company SB is capable to
take a competitive edge as compared to their competitors in European market. However,
several issues are occurs with this integration that includes political aspects, location and
accomplishing added value as well. For resolving these issues or minimising the impact
of these challenges the management of SB designing unique tactical plan which includes
some tactics related to the product, price, place and promotion in order to lead in the
market positions. The above aspects require to be effectively managed to get a high rate
of employee retention. Whereas, the firm's investigator need to examine appropriate
location which helps in increasing the chances of profitability (Cunningham, Salomone
and Wielgus, 2015). The team of SB should be required flexible in order to cope up with
the dynamic situations of business organisation. Along with this, if the political condition
is stable then they are able to satisfy the emerging requirements of clients at a low
manufacturing cost. Whereas, if the above issues are not effectively managed then it will

negatively impact on the goodwill and reputation of company which directly leads in
unsustainable growth of company in the marketplace.
 Manufacturing – outsourcing or in house: As a result of cost focus as well as support of
existing operations of international level the company SB diversified their base of
manufacturing in Far East but they have been faced quality issues so, they plans to
operates it in their own country. Also, the change of project management is not properly
aligned with the strategic objectives so that they are unable to achieve set standards
within the time frame. If the quality is not effectively managed SN is shifting its business
at their home location through which they will be capable to maintain product quality and
satisfy customers requirements easily (Gilbert and et. al., 2015). After considering all
facts the company SN decided to shift its operations from Far East but from this decision
many workers will be unemployed in host country due to which the reputation of
company is on stake. So the management of SB needs to frame unique as well as
effective tactics in order to solve this issue so that the customer base of country is not
decreased.
Programme scope and deliverables for detailed analysis of product development project.
While competing with the rivals in open marketplace every companies must require to
examine the product development project. As the product development project will help in
capturing huge market shares and satisfying the emerging customers requirements appropriately.
The company SN is an international technological company which is emphasising on the
manufacturing of low cost hardware of better quality. While a firm is thinking to complete
project within the upcoming 2 years to create a hard competition for other players of market. The
management of SB adopting structured program and project management approach. By
implementing this approach a company is able to increase the company's portfolio management
and performance. Through this SB is capable to accomplished their traditional hardware market
within the global presence that considered as a positive sign for a company. The company need
to raise P3M such as programme, project and portfolio management performance significantly
because it is currently at a level 2 and the management of SN is planning to improve at level 3.
this will help in providing hardware products to their customer with a better quality and low cost
scenario for gaining high amount of profitability that can be used in business growth as well as
development in another country (Hornstein, 2015).

Estimating and scheduling approaches for the programme.
The company SN is implementing structured program and project management approach
at their workplace but it leads their position at level 2 according to the current situation. So the
management of company require to improve at level 3 in order to achieve effective and
productive outcomes towards the high quality of hardware products. In this scenario, mainly
emphasised on the three basic elements such as increase business, performance as well as project
management. Appropriate strategies along with the potential and desired workforce is needed to
improve this model from the level 2 to level 3 within the marketplace. In order to increase the
level of model the management of SN need to work on their strategies that should be require
effective and highly focused on providing products at a low cost with better quality. The issue
related to the programme can be effectively resolved by this at a great extent and helps in gaining
competitive advantages in the marketplace (Kobayashi, Hara and Usui, 2017). In addition, the
management team of SN require to regularly monitor and manage the political aspects so that
activities and functions of an organisation can be mould as per the situation. Also, workers need
to be developed and trained effectively towards the implementation of model in order to solve
emerging problems as well they can adopts changes easily in a short period of time. For the
purpose of competing with the other players which are present in an international market, it is
necessary for the company to analyse the effective ways and methods for resolving issues so that
they can be able to create high benchmark for their rivals.
Risk and issue management.
SB technology is providing large number of products such as hardware and software to
its clients. The main aim of organisation is to deliver better technical tools that leads individual
from overcoming technological issue and problems that are faced by management. Majority of
the current organisation are performing at global level with the implement of technological tools
that leads management to complete their task in appropriate manner. The new vision of the
organisation is to develop new technology system that provides quality software to the buyers.
But in order to achieve the vision in appropriate manner management of SB technology faces
some potential risk that directly impact on the projects and vision of organisation. Therefore, it is
mandatory for organisation to introduce new steps and methods that leads customer's to
overcome from risk. Like, risk strategy are developed that help to deal with risk and its aspects in

effective manner. Some of the major risk which are faced by SB technology is mention as
follow:
Prioritization to build software- Organisation wants to gain high ability to design and
develop effective software to gain competitive edge in market. The main aim of organisation is
to gain competitive edge in market to capture more market area in industry. Like WN provide
software at low prices. So it results majority of the UK market is cover by them but the major
risk that is faced by organisation is due to their location and political factors that is impacting on
business and its operations due to different work culture. Further, to overcome from the risk
management is more focused to select appropriate methods and location for their work. On the
other side, to reduce the political risk management follow all rules and regulations that are
related with technology aspects and its functions (Kopmann and et. al., 2014).
Quality issue- Another risk that is faced by organisation relates with the quality of the
software. This governs customer's purchase the software to complete their work in easy manner
but to their bad quality it is difficult to complete the work in decided time period. SB technology
set their system to develop software in Far east due to which cost of products is low due to which
customer's has to deal with quality. So to deal and overcome form the risk of quality
management develop projects in effective manner by enhancing quality of products on high
basis. This results it is easy to attract more number of products by offering good quality products
at affordable prices.
Transportation risk- SB technology decided to move their manufacture base form Far
east to USA. It results the employment rate will be reduced in the market. Due to which the
reputation of the organisation will be outlook towards the negative direction. In order to deal
with the risk of transportation of system and change of server management bear high cost for
performing their operations at different place. So to deal with risk SB technology develop better
relations with its customer's in order to perform whole work as per plans and policies of
organisation.
Managing the software- Organisation or the department of SB technology are
performing their work at al large level. Like to coordinate between hardware and software
products. So it is essential to manage the work as per their functions and plans that roll out
development process for the project. On the other side, risk is managed by organisation through

managing quality and delivery time for its products. It results this is easy to maintain high quality
of products through performing all work in organised and proper manner.
Change in technology- The existing market environment of the organisation is too
complicated because of regular changes in policies and needs of customer's. So the major
challenge that is faced by organisation relates with selecting of exact locations and to raise right
sources for organisation to make effective design for new software. Moreover, to manage the risk
it is essential for management to build better consultancy firm that offers right services to its
customer's (Korpela and et. al., 2017). So the objectives of organisation are achieved in proper
manner and within minimum time period.
Programme management organisation, governance and stakeholders.
Organisational structure defines the ways and methods through which the correct
information is communicated among all the staff members so that the adequate decision can be
taken towards the accomplishment of goals and objectives in an effective and efficient way. The
present structure of company SB is functional based that means the work or tasks are assigned
among all members as per their skills and knowledge that assists in successful completion of
task. While the company SB can adopts matrix structure in which all members of team have dual
sets of reporting relationship where they need to report both product as well as functional
manager that results in effectively execution of tasks that is assigned to all. This will assist in
supplying effective practices and governance in the organisation so that the ethical actions are
taken at a time of performing business activities. In this project, at a time of acquisition of WN
workers of SN can be highly managed and controlled through this structure that will aid in
managing the change project related to the development of software of SB.
SB formulated their manufacturing base at Far east as they supply cost benefit because of
the availability of cheap labour (Marcelino-Sádaba and et. al., 2014). While the company face
issues in outsourcing regarding the quality of products in this country as there is the low control
over business activities. The company shifting their operations from Far East to USA so that
better governance can be preserved on activities that will assist in monitoring the work quality.
As this decision impacts on the jobs of many people at Far east which will influence company's
reputation. In order to deal or resolve such issue the management of SB requires to prepare
effective plan that will aid in communicating to all stakeholders so that they can be sure about

the company's moving. This will lead in producing new developed products efficiently along
with the minimisation of cost and add some value to their customers.
Programme control method for managing the transformation.
In order to manage the transformation process it is required to adopts effective methods
of programme control so that the entire procedure can be managed effectively and results in
manufacturing of desired products and services. This is related to the control of financial
portfolio, vendor management as well as schedule analysis and so on in order to complete the
overall tasks on time within the pre set budget estimation. At a time of WN acquisition it is
essential for SB to calculate the entire cost that is required for acquiring the company so that they
can attained competitive edge in the marketplace (Petro and Gardiner, 2015). By having properly
integrating system of software technology the company can get huge value of customers. Along
with this, risk management is also essential in order to mitigate the overall risk of expanding
project that will assist the company for the effective completion of projects.
The company will accomplished such milestones after implementing change project in a
successful manner such as the software development that will assist the company while
diversification so that the company can increase their market share as well as profitability. In
addition, the company SB will be capable to produce high quality of products so that can be
added some value for their customers as the company can be facilitated integrated as well as
advanced technological system at a low cost that will aid in attracting huge customers within the
marketplace. As the business SB will be able to create interface mobile technology with the
bespoke software which can be available to their specialist clients. As SB requires to implement
structured programme and project management approach in order to increase the project
performance that will lead in getting more advantages and benefits in comparison of other
players in the market (Reich, Gemino and Sauer, 2014). Whereas, the P3M like programme,
portfolio and project management can assist in increasing the company's capabilities from level 2
to 3 that are necessary for the growth and development of an organisation. This will help in
accomplishing objectives in an effective and efficient manner and can get desired outcomes
within the upcoming 2 years. If the change project or programme completed in 2 years then the
key milestone of SB can be attained effectively so that the company's board of director (BOD)
can measures the project progress.

Contracting and supplier management.
The term procuring relates with obtaining all resources by evaluating all existing options
for the organisation so that the right option will be selected to gain right items at low prices. On
the other side, it leads individuals to add more value in the organisational process that is spent by
organisation in both terms whether qualitative or quantitative. On the other side, to search the
right supplier SB must focus and compare price, quality and quantity of products that is offered
by supplier. On the other side, selection also be placed from government perspective. It refers
that government approved supplier provide better products at reasonable rate in order to make
their better reputation in market (Silvius and Schipper, 2014).
Organisation also contracts to build better consultancy to develop right building for the
work. It is also necessary to gain all right and appropriate information. The last experience with
the DCC is not good for SB technology. Therefore, it is mandatory to select right centre of
excellence due to which all task are performed by management in proper manner. The main aim
of organisation is to manage all functional units in the Central London to capture more area of
Europe. On the other side, with the proper consultancy firm the organisation manage their
location to construct their building in the centre and sources of finance in proper manner so
better products will be gathered to design suitable location and premises for organisation.
Further, it also helps to select cost effective location with a pleasant working environment inside
the organisational premises to perform all operations in effective and efficient manner.
PART B
Compare the advantages and disadvantages of programme management techniques.
The framework or techniques of project management refers to the several procedures,
tools, activities etc. that are required for executing the programme activities in a systematic as
well as efficient way. These frameworks are needed by the company SB so that they can be able
to planned, monitored and controlled tasks in a well organised manner and accomplish desired
outcomes. SB can use two frameworks such as Agile and Waterfall techniques so that
programme can be performed effectively. In this, Agile technique is more suitable for designing
and guiding the procedures of task as it focused on the development of small sections for
performing project activities systematically. However, this possess several values and behaviours
which can be created flexibility, collaboration as well as trust among their staff members. In

addition, the advantages of Agile is that as it assists in facilitating high customer satisfaction
through which the effective delivery of software to the potential customers which results in the
growth as well as development of SB technology company (Veckie and Veckie, 2015). Whereas,
the disadvantages of Agile is that as it is complex or hard to measures the efforts that are needed
to be implementing the cycle of software development. Also, there is less focus on essential
planning and documentation that are needed to be performed tasks in an effective manner.
Second is the waterfall framework of programme management procedure which is a
breakdown structure of entire project activities into a linear sequences stages where all phases
are based on the preceding one that helps in completing tasks in a systematic form. In addition,
the advantages of waterfall framework is that it helps in identifying the required resources and
tools for task performance at the beginning of project activities that stay constant through all
work (Akwetey, 2015). In addition, it helps in maintaining the detailed documentations which
results in the sequential and effective completion of programmes. Whereas, waterfall model of
project management process is less flexible because of the essential requirements of tasks are pre
determined at the beginning phase of cycle. Also, this type of model or technique required strict
sets of rules and regulations in order to monitor the activities for completing them within a
certain period of time.
Critically justify the framework and analyse.
In this case study, agile technique of project management procedure is chosen within the
context of SB technology. As this will assists the company in designing many software solutions
to their customers so that they can attract large number of customers that will aid the SB
technology in facilitating effective integrated software system and can get higher rate of
customers satisfaction. As this also assists in developing better software that offers adequate
solutions to their customers as well as the company SB technology can accomplish their
objectives effectively. It is closely related to the SB as the company deals in hardware solutions
and in order to enter into a software marketplace they needs to facilitate innovative as well as
unique solutions to their clients.
Whereas some challenges can be faced by the SB technology that are related to the lack
of coordination and cooperation between the members and in computing the required
deliverables for developing a software (Lacerda and et. al., 2014). These creates threats for the
company SB technology while they planning to acquire WN that needs to be more investment as

well as development of new software continuously that will lead in the raising financial burden
on the company.
Reflect by facilitating clear recommendations.
As a reflection on the choice of Agile framework for project management procedure with
the regards of SB technology, it creates influences on the outcomes that will be accomplished
project activities and it is essential to make a clear choice of management procedure techniques.
This choice helps in increasing the programme performance and can results in high profitability
of a company. The company SB technology can use agile framework of project management
procedure which will assist in developing a effective range of software which helps in attracting
more number of customers or clients. There are also some specific recommendations for the SB
technology in order to complete their project activities in an effective way and within the set time
frame. These are as follows:
 The company should require to choose a consultancy company in England in order to
select suitable and approachable location for effectively and successfully completion of
project work.
 The company SB technology should need to be developed appropriate communication
system within their working premises so that all staff members can effectively interact
and communicate with each others.
 The company SB technology requires to employ or hire those people who have diverse
sets of knowledge and skills so that they can be develop new software solutions rapidly
and workers suggest appropriate ideas with effective solutions.
CONCLUSION
It has been summarised from the above report that to stay for longer period of time in a
competitive marketplace it is necessary for businesses to adopts modern techniques at their
working environment. The company is able to expands their operations when they comes with
unique range of products and overcomes from the challenges on time. Several programmes
related to the strategic transformation is analysed so that strategies can be appropriately
formulated as per the situations or risk. Whereas, strategic risk management helps in solving all
issues immediately in order to get effective and productive end results. Highly focused on the
how an organisation should organise their structure for delivery of good practices and

governance so that the company can able to fulfil set standards effectively. Also, programme
control methods are examined systematically for managing the transformation process in order to
create a tough standard or benchmark for their competitors.

REFERENCES
Books & Journals
Akwetey, L.M., 2015. Global Business Ventures, Foreign Direct Investment, Expansion, and
Growth Strategies. In Global Enterprise Management (pp. 19-37). Palgrave Macmillan,
New York.
Briere, M., Oosterlinck, K. and Szafarz, A., 2015. Virtual currency, tangible return: Portfolio
diversification with bitcoin. Journal of Asset Management .16(6). pp.365-373.
Carvalho, M.M.D. and Rabechini Junior, R., 2015. Impact of risk management on project
performance: the importance of soft skills. International Journal of Production
Research .53(2). pp.321-340.
Cunningham, J., Salomone, J. and Wielgus, N., 2015. Project Management Leadership Style: A
Team Member Perspective. International Journal of Global Business. 8(2).
Gilbert, Y.S and et. al., 2015. Case management system and method for collaborative project
teaming. U.S. Patent 9,189,756.
Hornstein, H.A., 2015. The integration of project management and organizational change
management is now a necessity. International Journal of Project Management, 33(2),
pp.291-298.
Kobayashi, H., Hara, Y. and Usui, T., 2017. Trust building process for new market entrants: a
case study of a Japanese cosmetics company’s business expansion in China. Journal of
Business & Industrial Marketing .32(6). pp.801-812.
Kopmann, J and et. al., 2014. Business Case Control: The Key to Project Portfolio Success or
Merely a Matter of Form?. In Annual Conference of the European Academy of
Management. European Academy of Management.
Korpela, M. and et. al., 2017. Made-in-Nigeria systems development methodologies: An action
research project in the health sector. In Information Technology in Context: Studies
from the perspective of developing countries (pp. 134-152). Routledge.
Lacerda and et. al., 2014. Research opportunities in strategic management field: a performance
measurement approach. International Journal of Business Performance
Management, 15(2), pp.158-174.
Marcelino-Sádaba, S and et. al., 2014. Project risk management methodology for small
firms. International journal of project management, 32(2), pp.327-340.
Petro, Y. and Gardiner, P., 2015. An investigation of the influence of organizational design on
project portfolio success, effectiveness and business efficiency for project-based
organizations. International Journal of Project Management, 33(8), pp.1717-1729.
Reich, B.H., Gemino, A. and Sauer, C., 2014. How knowledge management impacts
performance in projects: An empirical study. International Journal of Project
Management, 32(4), pp.590-602..Silvius, A.J. and Schipper, R.P., 2014. Sustainability
in project management: A literature review and impact analysis. Social Business, 4(1),
pp.63-96.
Silvius, A.J. and Schipper, R.P., 2014. Sustainability in project management: A literature review
and impact analysis. Social Business, 4(1), pp.63-96.
Veckie, E. and Veckie, V.W., 2015. Importance of Ethnicity and Diasporas as Access Gateways
to Business Expansion. Economy of eastern Croatia yesterday, today, tommorow .4.
pp.518-525.

Vijayasarathy, L.R. and Butler, C.W., 2015. Choice of software development methodologies: Do
organizational, project, and team characteristics matter?. IEEE software .33(5). pp.86-
94.
Zurawka, T., Schaeuffele, J. and Carey, R., 2016. Automotive Software Engineering (pp. i-xv).
SAE.