This report presents a comprehensive business analysis of the DMU Food Village, a dining facility at De Montfort University. The analysis includes an overview of the business, its products and services, and the competitive landscape. It identifies key problems such as volatile sales and competition, while also highlighting opportunities for improvement through technological innovations and expansion. The report employs PESTLE and SWOT analyses to evaluate the external and internal factors affecting the Food Village. It covers financial projections, sales analysis, and provides recommendations for enhancing profitability and sustainability. The report emphasizes the importance of strategic planning and resource allocation to achieve long-term success. The analysis also includes a focus on the introduction of new food services and equipment to improve the overall customer experience and operational efficiency. The conclusion summarizes the key findings and suggests areas for future development. Finally, the report includes a list of references used to support the research and analysis.
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