Business Consulting Project: Analysis of LSST and FSB Cases (BM561)

This project report analyzes two case studies: London School of Science and Technology (LSST) and The Fairfield School of Business (FSB), addressing challenges and proposing solutions. The LSST case examines issues like expansion, student attraction, and competition, suggesting market research and marketing strategies. The FSB case explores competition and the development of online learning programs, including competitor analysis and the identification of target audiences. The report concludes with a summary of the problems faced by both companies, emphasizing their resources and expertise, and highlighting potential ways to overcome these issues. It also suggests marketing and market research skills to improve student attraction and expansion. The report references various academic sources to support its analysis and recommendations.

BM561 Business
Consulting

INTRODUCTION
 Business consultant works with clients on strategy, planning and problem solving,
and helps clients develop business skills and knowledge.
 This report used to consider two case studies of London school of Science and
technology (LSST) and The Fairfield School of Business (FSB).

INTRODUCTION OF TEAM AND
REVIEW OF PROJECT
 We in London school of Science
and technology (LSST) This project
will be done in the group of the
three individual in the organization.
 All the three individual will be
performing the different activity in
the organization.

PROJECT 1: London school of Science and
technology (LSST)
Problem faced by the organization
London school of Science and technology (LSST) is facing variety of the issue
in an organization. London school of Science and technology (LSST) was
one of the leading university in the market for longer period of time but in
the recent past it has been identified there are many different organization
who have enter the market this has driven the variety of the issue for the
organization in the market. Some of the problem which are faced by the
company is as follows:

CONTINUE
 Expansion: It is one of the biggest issues which is
being faced by the company in the market, as
company is finding it difficult to understand the best
market in which organization can enter to improve the
connection of the company in the market.
 Student attraction: It is another problem which is
faced by the company in the market, as organization is
not able to find out the factor which used to attract the
interest of the different employee in the organization.

CONTINUE
 Competition: It is another issue which is faced by the company in
the market, as it has been highlighted that organization was one of
the market leader in the organizatiStudent target: It is another issue
which is faced by the company in the market, as it has been find
out that University is looking to target the customers who are ready
to study with the help of online study.
 on but there are many university

CONTINUE
 Way to improve the difficulty faced by the organization
 There are many different things which can be performed by the
organization to overcome the variety of the issue which are faced by
the company in the market. As organization is having variety of the
resources and experience of doing the same (Kang and et.al., 2018).
Some of the ways are as follows:

CONTINUE
 Market research Skill: It is the skill which has to be used by the
University in the market to overcome the variety of the issue which are
faced by them in regards to the expansion of their business in the
market.
 Marketing: Marketing is another technique through which different
issue can be reduced in an organization. It has been analysed that with
the help of the marketing all the organization will able to overcome the
issue of the student attraction.

PROJECT 2: The Fairfield School of Business
(FSB)
Client’s business problem
 The Fairfield School of Business (FSB) is the biggest college in UK with respect to the
segment in which it operates.
 Currently the company is facing the problem of tough competition emerged in the market
because of which the senior management team is looking to explore in the other segments
where it can easily enter the market and tap the potential in it rather than just competing in
the saturated market.

CONTINUE
Competitor analysis
 This online learning market is developing very rapidly with the increasing number of UK
universities developing online learning programmes and adding it to their portfolio.
 Key competitors in online learning market in UK are stated below.
University of Derby Online Learning (UDOL)
 It is the market leader in providing online degree courses along with providing support to
the online learners.

CONTINUE
Target audience
 The target audience for the digital learning can be busy professionals who
are not able to attend the full-time course and wants to grab additional
degrees and certificates which will help in enhancing their career.
 Along with that it can get in contact with corporates who can use this
platform for onboarding new employees and making them watch videos,
read policies as a part of orientation.
 Also, it can be launched as a platform for providing corporate clients the
valued services.

CONTINUE
Way to improve the difficulty faced by the organization
 For effectively implementing and managing the digital learning it is very essential to look at
the skills, experience and expertise required to meet the needs of the client.
 First of all, it is very important to have someone who is skilled in facilitating online activities.
 Along with this, the key skills and expertise required to overcome the problem faced by The
Fairfield School of Business are stated below.