BM561 Business Consulting: Regent College's Challenges and Analysis

This report provides a comprehensive analysis of the challenges faced by Regent College London, a higher education institution. It identifies key issues such as increasing costs, limited faculty, and building brand image in a competitive market. The report uses research to break down these problems, highlighting factors like competitors, target customer markets, and political influences. It explores the impact of these issues on the college's ability to attract students and maintain its reputation. The analysis suggests potential solutions, including securing investors, improving faculty recruitment, and implementing effective marketing campaigns. This document is available on Desklib, a platform offering a range of study tools and resources for students.

BM561 Business
Consulting

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Clarify who your client is, and what is the problem they are facing...........................................3
Using research, breaking problem down and presenting areas of importance............................4
Analysing the top three issues that the regent college is facing..................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
All the consulting enterprises comprise professionals that provide various advices for the
growth of the company. Further, present report is based on the Regent College London that is
known as hub of excellence that provides the best quality education to the students and education
support in various fields. Also, the study will explain detailed description of this college and also
describe the problems that are currently faced by this university. Further, the research will help
in critically break down the problem on the basis of various factors. Lastly, the study will explain
about the top three issues that is faced by Regent College and will provide the best
recommendations for gaining success in the future.
MAIN BODY
Clarifying the client and there problem faced
The current client is regent college situated in London and is known for delivering the
best of services to the students that are aiming to achieve something better in the future.
Moreover, the college is concern with the well-being and level of education that is been
delivered to each student so that better brand image might be maintained in the market.
Furthermore, the college is providing variety of courses that students might avail depending upon
their choices and the future goals and objectives (Fulfill your potential with Regent College
London, 2022). In the current times when all the services are been provided digitally and there is
little scope of traditional classrooms the college is struggling and facing the issue of making
people aware about the course and attract more number of students to the college. However, it
can be said that all the college facilities have been well-equipped with the latest technologies and
efficient enough to deliver the best regent services digitally. Moreover, increased number of

competition in UK market had shifted the college students to other universities thus decreasing
the revenues for the college.
Though the college is well-known among most of the people in the country in spite of it
due to upcoming of various new colleges and new facilities option the market had been
decreased on the large scale (Grubbs, 2020). Moreover, through increased number of
competition in the market students are more selective in choosing the colleges and university and
mostly look for those areas where maximum opportunities might be gained in the future.
Furthermore, work that is carried out in university is mostly digital so that all the services and
resources might be made easily accessible to all the students. However, to cope up with the
latest technology every-time is difficult for the regent college as there need to have availability
of the funds on large scale so that latest technology and equipment’s might be installed at the
workplace.
Using research, breaking problem down and presenting areas of importance
For the above problems that is been faced by regent college in recent times it can be said
that it need to closely analyse the role of certain factors so that better solutions might be derived
in the due course of time. Also, for problems of handling increased number of competition and
use of technology these are some factors that need to be taken care by regent college
Competitors: Regent college have number of competitors in the market such as Biola
University in U.S.A , Calvin College in U.S.A , Grand Canyon University, Earlham College,
Tyndale University, London School of Theology and much more that follows various
educational policies and systems so that students are able to get best out of it. However, to drive
more students regent college need to ensure that detailed market research analysis is conducted
in timely manner (Yang and Robinson, 2018). Thus, through such analysis various changes in
current system education system and organizational structure might be made in the in well-
defined manner. Furthermore, identifying the competitors move will also give idea to the cited
college to devise the best strategies so that more students are interested in getting enrolled within
the college. Moreover, in conducting complete analysis of competitors, regent college would be
able to install new facilities within the college campus that will attract more number of students
for advance learning.
Target customer market: Another important factor that will help in improving the
current problems of the regent college is analysing the target market so that based on that better

services to the students might be provided (Rujira, Nilsook and Wannapiroon,2020.).
Furthermore, with clear identification of market certain students’ needs and preferences might be
met in best of manner. Moreover, to analysis target market the college need to conduct various
surveys so that student’s needs, wants and interest in getting higher education qualifications are
closely analysed. Thus, based on this regent college would introduce new streams of courses and
also make necessary changes in the infrastructure if required to maintain competitive advantage
for the longer time. Also, college could use the STP analysis so that it is able to segment, target
and position its brand image and students in systematic manner in various targets markets.
Political factors: In the recent times of the pandemic where most of the work was carried
out online, most of the universities were forced to provide training and education to the students
on the digital platforms and opt for virtual platforms. Hence, regent college need to closely
analyse the ways in which educational materials and resources might be provided in most the
easiest manner (Xie and Karan, 2019). Thus, having such type of factors also affects working of
the college and also the professionals of regent college need to be made well ware before in
advance to bring changes in teaching style and methods of delivering various lectures within the
online classrooms.
Analysing the top three issues that the regent college is facing
Based on research and detail analysis it can be said that the current issues that are faced
by the college might be overcome through undertaking systematic measures and creating more
awareness so that goodwill is maintained within the target market for longer duration.
Furthermore, the three issues that have been analysed are as follows:
Increasing cost: In current era where various digital facilities are coming up in market,
regent college is facing problem of rise in the operating cost and increased college expense while
working in various regions (Martini and et.al., 2021). Moreover, with increased cost the college
is not able to fulfil certain requirements of the students in most effective manner in comparison
to the competitors. Also, due to this reason there is impact on the learning environment too as
students are not able to have additional benefits from college that is located in different regions.
Although such issue of the firm would be overcome through finding the right amount of
investors so that funds requirement needs might be fulfilled in the fastest manner. Also, it would
help the college to build the strong relationship with the students so that potential students who
wish to gain higher degree might be attracted towards the college for the same.

Limited faculty: It is also seen that regent college is one that is created for all the ages
and mind of people and thus to fulfil certain educational needs of each students in various
regions is creating problems for college currently due to limited availability of staff and well
qualified teachers that are able to handle the virtual classrooms in the best possible manner
(Sebastian and et.al., 2020) .Furthermore, the total of the Academic staff in UK is approx. 150 in
UK and Administrative staff is 189 which is quite limited with growing expectation of students
to apply for various bachelor and master degree courses. Also, another major issue with cited
college is hiring and retaining well skilled professionals as demand greater salaries and
incentives form the college that might be difficult for the college especially after the times of the
Covid when the earning was very less or minimum. However, this might be overcome through
collecting internal references from other professionals who would provide the best faculty to
college to deliver the highest degree of knowledge to diverse number of students in various parts.
Building brand image: From the overall scenario identified it can be said that
maintaining the brand image of the college in various target market is another problem for the
college as it requires lot of marketing and the brand awareness measures and this involves lot of
fund for the same (JAIN, 2021). Moreover, the brand image once build have to be maintained to
assure students that college is best in terms of excellence. However, with the virtual classrooms
the feedback process is slow and hence the regent college is not able to identify the areas of
improvement in faster manner. However, introduction of the marketing campaigns relating to the
technology and other employment benefit after completion of the course would help the college
to overcome the current brand image issue.
CONCLUSION
From above study it had been summarized that, role of business consulting is mainly to
achieve certain client objectives in limited time frame and funds. Furthermore, the current study
had described about working of the regent college and had also discussed the issues that are
currently faced by university in carrying out several daily tasks in target markets. Moreover, the
report had helped in addressing all problems and had also identified significant areas of so that
the success might be achieved in best possible way in due course of time . Lastly, detail analysis
of issues along with the best possible solutions to overcome such issues had also been described
under this report in detail.

REFERENCES
Books and Journals
Grubbs, S. J., 2020. The American community college: History, policies and issues. Journal of
Educational Administration and History. 52(2). pp.193-210.
JAIN, D. M., 2021. A Survey in Analysing Increased Business Profitability by Instagram.
Journal of Contemporary Issues in Business and Government| Vol, 27(3). p.820.
Martini, A. and et.al., 2021. Increasing College Going by Incentivizing Savings: Evidence from a
Randomized Controlled Trial in Italy. Journal of Policy Analysis and Management. 40(3).
pp.814-840.
Rujira, T., Nilsook, P. and Wannapiroon, P., 2020. Synthesis of vocational education college
transformation process toward high-performance digital organization. International Journal of
Information and Education Technology. 10(11). pp.832-837.
Sebastian, L. R. and et.al., 2020. Energy Audit and Management of a College. In Emerging
Technologies for Sustainability (pp. 337-346). CRC Press.
Xie, W. and Karan, K., 2019. Consumers’ privacy concern and privacy protection on social
network sites in the era of big data: empirical evidence from college students. Journal of
Interactive Advertising. 19(3). pp.187-201.
Yang, C. C. and Robinson, A., 2018. Not necessarily detrimental: Two social comparison
orientations and their associations with social media use and college social adjustment.
Computers in human behaviour. 84. pp.49-57.
online
Fulfill your potential with Regent College London. 2022. [Online]. Available
through:<https://www.rcl.ac.uk/>.