MBA404: Consumer Behavior Project - Decision Making Process

This project analyzes consumer behavior and marketing psychology through a video project format. The assignment requires a 7-minute video discussing a recent purchase, critically analyzing it using the 5-step Consumer Decision Making Process. The analysis involves identifying consumer needs and wants, evaluating alternatives (e.g., Samsung vs. iPhone, Huawei, Google Pixel), analyzing purchasing methods, and exploring post-purchase behavior and satisfaction. The project emphasizes primary research and relevant secondary data, incorporating theories and concepts from consumer behavior, and is supported by references to academic literature. The assignment highlights the practical application of consumer behavior principles, encouraging students to critically examine their own purchasing decisions and the factors influencing them.