This report provides a comprehensive analysis of consumer behavior and its impact on marketing strategies, using Amazon as a case study. It explores the stages of the buyer decision-making journey, emphasizing the significance of mapping the path to purchase for marketers. The report delves into the key differences between B2C and B2B decision-making processes, evaluating various market research methods and their influence. It examines how marketers can affect different stages of the decision-making process, offering insights into the factors that influence consumer choices, including heuristics, marketing mix elements, and the impact of new technologies. The report concludes by highlighting the importance of understanding consumer behavior for business growth and success, providing valuable insights for marketers aiming to optimize their strategies.
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