Analysis of Consumer Behavior and its Impact for Belmond Hotel

This report provides an analysis of consumer behavior within the context of the Belmond Hotel, focusing on key factors influencing customer decisions. It examines the impact of cultural, social, personal, and psychological factors on consumer choices within the hospitality sector. The report also explores the role of digital technology in shaping consumer trends and experiences, including the use of smart devices and online platforms. The conclusion emphasizes the importance of understanding these factors for the growth and success of the hospitality industry. This report is a valuable resource for students studying marketing and consumer behavior, offering insights into real-world applications and providing a framework for understanding the complex dynamics of customer decision-making.

Hospitality consumer behavior
and
insight

Table of content
 INTRODUCTION
 Investigate different cultural, social, personal and psychological factors
 Explore consumer trends are changing impact by digital technology
 CONCLUSION
 RECOMMANDATIONS
 REFERENCES

Introduction
 The present report is based on
“Belmond hotel” which is establish at
Bermuda, United Kingdom.
 The company is operates luxury hotels,
trains services and river cruises around
the world.

Investigate different cultural, social, personal and
psychological factors
 The consumer behaviour is the study of how can individual customers,
group and organisations buying, selecting and ideas or services to satisfy
their needs and wants.
 Purchasing power
 Social factors

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 Cultural factors
 Personal factors
 Psychological factor

Explore consumer trends are changing impact by
digital technology
 Present days, technology is more advanced which can affect to consumer behavior and attitudes
in hospitality sector as well as Belmond hotel.
 Smart devices offers consumers peace of mind like online platform
 Fulfillment solutions drive seamless customers experience like social media

CONCLUSION
 From the above presentation it had been concluded that the consumer behavior has affect
t6o hospitality sector and their growth factor.
 There has different aspects and factors which has influence buying behavior of customer
such as cultural, social, personal and psychological factors.

REFERENCES
 Bowie, D. and et.al., 2016. Hospitality marketing. Routledge.
 Hobman, E. V. and et.al., 2016. Uptake and usage of cost-reflective electricity
pricing: Insights from psychology and behavioural economics. Renewable and
Sustainable Energy Reviews. 57. pp.455-467.