Report on Consumer Buying Behavior and Analysis in Marketing

This report delves into the realm of consumer buying behavior, examining the multifaceted processes that drive purchasing decisions. It begins by outlining the stages involved, from initial problem recognition to the final post-purchase evaluation. The report then assesses the needs of consumers, focusing on Fast-Moving Consumer Goods (FMCG) and the factors influencing their choices. It analyzes both internal and external data sources that inform consumer behavior. Furthermore, the report evaluates the decision-making process, including the evaluation of alternatives. The report highlights the importance of customer satisfaction and post-purchase behavior. The conclusion suggests that consumers value comfort in cars, exemplified by the Toyota Corolla, and emphasizes the significance of after-sale benefits. The report references several academic sources to support its analysis, providing a comprehensive overview of consumer behavior.

Consumer Buying
Behaviour

Introduction
 Demonstrates and evaluates the needs of consumers for products
and services FMCG
 Evaluates the external and internal sources of data
 Evaluate the methods that have been used to make a consumer-
purchasing decision
 Evaluates the satisfaction level and post purchasing behavior

Problem Recognition

Information Search

Evaluation of Alternatives

Purchase decision

Post-Purchase Evaluation
outcome:

Conclusion
 consumers more prefer to have comfort in car and Toyota Corrola Car
has the same features
 company will offer unique after sale purchase benefits to their
consumers that feel different to the consumers

References
 Khan, S.N. and Mohsin, M., 2017. The power of emotional value: Exploring the effects of values on green product
consumer choice behavior. Journal of cleaner production, 150, pp.65-74.
 Kumar, K.S. and Devi, K.S., 2018. A Study on Consumer Buying Behavior with Reference to'Value Added Services
(Vas)'of Cars. Sumedha Journal of Management, 7(1), pp.56-64.
 Lantos, G.P., 2015. Consumer behavior in action: Real-life applications for marketing managers. Routledge.
 Pawaskar, U.S., Raut, R.D. and Gardas, B.B., 2018. Assessment of consumer behavior towards environmental
responsibility: A structural equations modeling approach. Business Strategy and the Environment, 27(4), pp.560-
571.
 Rodríguez-Torrico, P., Cabezudo, R.S.J. and San-Martín, S., 2017. Tell me what they are like and I will tell you
where they buy. An analysis of omnichannel consumer behavior. Computers in Human Behavior, 68, pp.465-471.
 Shoham, A. and Gavish, Y., 2016. Antecedents and buying behavior consequences of consumer racism, national
identification, consumer animosity, and consumer ethnocentrism. Journal of International Consumer
Marketing, 28(5), pp.296-308.
 Siddiqui, I. and Mishra, U.M., 2016. A Study of Consumer Buying Behavior in Organized Retail Sector: Electronic
Industry (Samsung Televisions). International Journal of Engineering and Management Research (IJEMR), 6(2),
pp.401-406.
 Yadav, R. and Pathak, G.S., 2017. Determinants of consumers' green purchase behavior in a developing nation:
Applying and extending the theory of planned behavior. Ecological Economics, 134, pp.114-122.