Analyzing Consumer Behavior: Purchasing Decisions and Strategies

This report provides a detailed analysis of consumer purchasing behavior, exploring the various stages of the consumer decision-making process. It begins with an introduction to consumer behavior, defining it as the study of individuals and groups and all activities associated with the purchase, use, and disposal of goods and services. The report then delves into how consumers make decisions, outlining the key stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Each stage is explained with examples, highlighting the internal and external factors that influence consumer choices. The report emphasizes the importance of understanding consumer behavior for marketers to develop effective strategies and optimize the customer journey. Finally, the report concludes by summarizing the key findings and reiterating the importance of understanding consumer behavior for successful marketing outcomes. The report also references various books and journals to support its findings.

Customer purchasing
and behavior

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Consumer behaviour...............................................................................................................1
How consumer make decisions..............................................................................................2
Stages or steps of consumer decision making process...........................................................2
CONCLUSION................................................................................................................................4
REFRENCES...................................................................................................................................5

INTRODUCTION
Consumer decision making process it includes customers to identify their needs and
gather information to evaluate alternatives and then make their buying decision. The
behaviour of customer it might be determined by economic and psychological factor
convinced through environmental factors like social and cultural values. It often goes by
when they are considering a purchase, problem or need recognition, information search,
evaluation of alternatives purchases and involve post purchase behaviour. It is a
complex procedure that involves everything that starting from difficult recognition to
post purchase activity. Customers has different taste that make different decisions.
Decision can be complex, comparing, evaluating, selecting as well as purchasing from
the different variety of goods that depend upon the opinion of a consumer over a
specific product (Van Quaquebeke,and et. al., 2019). The nominal problem of the
consumer decision making process for marketers to develop their products and services
various from others in the market place. It involves the various decision that understand
the consumer decision and also to identifying and tracing the decision making process
of a consumer from to the start to end. The frame work of customer decision making it
is a widely accepted model covering customer activities and accordingly contains five
interrelated stages problem recognition, information search, evaluation of alternatives,
purchase and post purchase evaluation.
MAIN BODY
Consumer behaviour
It is a study of individuals, groups and included all the activities that associated with the
purchase and use of disposal of goods and services and how the customer emotions, attitudes and
preferences through affect buying behaviour. It includes various types of behaviour such as
complex buying behaviour, habitual, variety seeking and reducing buying behaviour. To identify
the customer behaviour is all about to influence customers to buy goods and services. Also find
out as much as possible about the people who looks forward to buy product or services. It
involving their attitudes towards purchasing patterns and beliefs (Hoque and et.āl., 2020).
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How consumer make decisions
It is the process in which consumer become aware of an identity their needs to collect
information and how to best solve these needs to evaluate alternatives available options, to make
a purchasing decisions and able to evaluate their purchase. Consumer decision making covers the
process under which customer go through in a deciding what to purchase that involves problem
recognition, and various other prospects. to make the decision, customer looks forward what they
want, what is desire, there is two thing desire or necessities. If customer is willing to pay they
will able to fulfil their desire, if they are affordable they able to accomplish their necessities. It
includes the various aspects to make the appropriate decision and fulfil their aims and objectives.
It is depending on customer to customer and their willingness (Pugazhendhi, 2019). It is essential
to note the customer decision making has various names that involves the buyer journey, buying
cycle, consumer purchase decision process. The meaning of these names are equally, it is
considering as a same thing. The journey of a consumer, goes by when making a purchase.
Stages or steps of consumer decision making process
It includes the various aspects such as:
Need recognition, it is the first step and very important stage of purchasing procedure because
every sales starts when a consumer becomes aware that they have a need for a goods and service.
Search for information, in this stage it involves the consumer want to find out their options.
Evaluating of alternatives, in this stage when a consumer is comparing options to make the best
choices.
Purchasing decision, during this stage, purchasing behaviour turns into action it’s time for the
customer to purchase (Anderhofstadt and Spinler, 2019).
Post purchase evaluation, after completing a purchasing, customer consider it is worth or they
will suggest the goods and services brand to others, they would buy again, and what feedback
would they give.
Need recognition involves the internal factor in term of psychological or emotional needs such
as, hunger, thrust, sickness, sadness jealousy etc. it also involves the external factor such as,
advertisement, the fragrance of delicious food.
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Example, customer looking forward new phone that have smart features along with high pixel
camera, the emotional desire is internal factor in this situation, sure a camera is not a life
necessity keeping them for enduring but it does solve core emotional requirement.
Research, in this consumer recognise a want and start to search for an answer and where to
customers generally go look for answers on social sites. For example, researching smart phones
now consumer has realized to get or need smart phone and it is time to find to solution their
problem. It is imperative to the consumer that searching for an answer. There are something a
consumer may be searching such as best smart phones, 2021, best affordable smartphone which
phone are top rated or various other questions.
The quantity of information a consumer needs to search for depends on how much already
knows about the solutions as well as complexity of choices (Boardman and McCormick, 2019).
Strategies to optimize during the research stage, first of make sur in the context of organization it
optimizing e commerce store front to rank for the key words that matter to brand. once
organization get to know chief executive officer strategy that result is well optimized to convert.
Consideration, customer make their decision process according to their availability to match their
needs, and to reduce the risk of investing poorly, it will make sure there are no better option for
them. The evaluation is convinced by two major characteristics such as,
Objective: it includes features, price and functionality.
Subjective: depend on previous aspect or input from past consumer.
Example, comparison for shopping smart phone. If shopkeeper is phone seller or brand customer
goal is consideration stage is to convince consumer smart phone is the best choice.
Purchasing decision that is consider as a conversion, it time to monetary value, in this stage
customers are ready to buy the product and decided where and what to buy and are ready to pull
out their credit cards.
Re purchase, customer purchase their decision process, and reflect on their recent purchase, they
think how they feel about it that was a good investment and most essentially, if they will return
to the brand for upcoming purchase and recommend the brand to friends and family.
Examples, in the context of smart phone the concern brand apple. The customer has already
brought from brand they are evaluating their purchase. It is usually their purchase and they will
leave their about their experience. This is also when they are the most engaged with the brand. it
can be vulnerable to strategies that boost towards long term engagement. There are strategies for
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optimizing the conversion stage. Consumer must take it upon themselves to leave a review, they
are far more likely to do if some request one (Kuo and Nakhata, 2019). To asking consumers for
feedbacks, about their experience in a post purchase electronic mail not only gives insight to
performance, but also gives you valuable user generated content to leverage to attract future
consumers. It is essential to remember that consumer have already too given valuable money.
In the context of apple, it gives proper satisfaction to their consumer and also focuses on their
technology. Everyone knows it is an expensive brand, customers have their mind set to buy this
product. In this first of all they cross check the product after that they make the mind set to buy
the product to identify customer buying behaviour, while any amount of commercial enterprise.
Figure out a few buying behaviours to influence consumer to buy enterprise goods and service.
To analyse the buying behaviours, find out as much about the people who looking forward to
product and services, including their attitudes towards patterns or behaviours. Define who is not
prospect for your product, it is the easiest way to start consumer profiling to think about who is
not likely to purchase from the enterprise (Kim and et. al., 2019).
CONCLUSION
It is inferred from the above report about findings such as, customer decision making
process that involves the customers to identify their needs and gather information, evaluate
alternatives and make their purchasing decision. It also determines the economic and
psychological factors and also convinced through environmental factors like social and cultural
values. Also it understands the thought process of customer about product. What they think about
product because purchasing method it is all about psychological approach and also depends on
consumer willingness.
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REFRENCES
Books and journals
Anderhofstadt, B. and Spinler, S., 2019. Factors affecting the purchasing decision and operation
of alternative fuel-powered heavy-duty trucks in Germany–A Delphi
study. Transportation Research Part D: Transport and Environment, 73, pp.87-107.
Boardman, R. and McCormick, H., 2019. The impact of product presentation on decision-
making and purchasing. Qualitative Market Research: An International Journal.
Hoque, F., and et.āl., 2020. Customer perception on purchasing through Facebook in
Bangladesh: An empirical study on Dhaka City. Academy of Marketing Studies
Journal, 24(2), pp.1-14.
Kim, H., and et. al., 2019. An intelligent product recommendation model to reflect the recent
purchasing patterns of customers. Mobile Networks and Applications, 24(1), pp.163-
170.
Kuo, H.C. and Nakhata, C., 2019. The impact of electronic word-of-mouth on customer
satisfaction. Journal of Marketing Theory and Practice, 27(3), pp.331-348.
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Pugazhendhi, P., 2019. A STUDY ON PURCHASING DECISION AND SATISFACTION OF
CONSUMERS TOWARDS PURCHASE OF SCOOTERS AT RANIPET IN
VELLORE DISTRICT, TN, INDIA. Cognitive Psychology, 2(01).
Van Quaquebeke,and et. al., 2019. Perceived ethical leadership affects customer purchasing
intentions beyond ethical marketing in advertising due to moral identity self-congruence
concerns. Journal of business ethics, 156(2), pp.357-376.
Yang, Z., and et. al., 2019. Bipolar influence of firm-generated content on customers’ offline
purchasing behavior: A field experiment in China. Electronic Commerce Research and
Applications, 35, p.100844.
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