Consumer Behavior: Analysis of Findings and Recommendations

This report analyzes consumer behavior, focusing on the findings of Elder, Schlosser, Poor & Xu (2017). It explores the interplay between sensory imagery and psychological distance, drawing from research on online shopping, mental imagery, and consumer intentions. The report includes a detailed analysis of the findings, recommendations based on the literature, and a concluding summary. References to related research, such as Argyriou (2012), Lao (2013), Lee, Fujita, Deng, & Unnava (2017), and Ostinelli, Luna, & Ringberg (2014), support the analysis and recommendations. The report aims to provide a comprehensive understanding of consumer behavior and its implications for marketing strategies.

Running head: CONSUMER BEHAVIOR 1
Consumer Behaviors
Student’s Name
Institutional Affiliation

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CONSUMER BEHAVIOR
Introduction
 The article selected for this paper is Elder, Schlosser, Poor & Xu, (2017)
Findings
 This section outlines the findings extracted from the article.
Recommendations
 This section gives recommendations based on the literature from the article.
Conclusion
 A general conclusion of the findings.
Reference section
 Sources used for reaserch.

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References
Argyriou, E. (2012). Consumer intentions to revisit online retailers: A mental imagery
account. Psychology & Marketing, 29(1), 25-35.
Elder, R. S., Schlosser, A. E., Poor, M., & Xu, L. (2017). So Close I Can Almost Sense It: The
Interplay between Sensory Imagery and Psychological Distance. Journal of Consumer
Research, 44(4), 877-894.
Lao, A. (2013). Mental imagery and its determinants as factors of consumers emotional and
behavioural responses: Situation analysis in online shopping. Recherche et Applications
en Marketing (English Edition), 28(3), 58-81.
Lee, H., Fujita, K., Deng, X., & Unnava, H. R. (2017). The role of temporal distance on the color
of future-directed imagery: A construal-level perspective. Journal of Consumer Research, 43(5),
707-725
Ostinelli, M., Luna, D., & Ringberg, T. (2014). When up brings you down: The effects of
imagined vertical movements on motivation, performance, and consumer
behavior. Journal of Consumer Psychology, 24(2), 271-283.
Strack, F., & Deutsch, R. (2006). Reflective and impulsive determinants of consumer behavior.