Research Project 2: Analyzing Consumer Behavior in Marketing

This report details a research project focused on analyzing consumer behavior within a marketing context. The project encompasses various stages, including defining research objectives, employing methodologies such as surveys and interviews, and collecting both primary and secondary data. The research investigates the influence of social media platforms, particularly Facebook, on consumer purchasing decisions and online engagement. Data analysis involves thematic interpretation and statistical techniques to understand consumer habits, preferences, and the effectiveness of social media marketing. The report also covers ethical considerations, research evaluation techniques, and provides recommendations for further study, offering a comprehensive overview of consumer behavior research.

RESEARCH PROJECT 2

TABLE OF CONTENTS
TASK 2............................................................................................................................................1
2.1 Matching of resources effectively and efficiently. ...............................................................1
2.2 Proposed Research Investigation..........................................................................................1
2.3 Recording and Collecting relevant data. ..............................................................................4
TASK 3..........................................................................................................................................11
3.1 Appropriate research evaluation techniques.......................................................................11
3.2 Interpretation and analyze the result in order to research specification..............................11
3.2 Recommendations and justify areas for further consideration............................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

TASK 2
2.1 Matching of resources effectively and efficiently
In the present report, analyst distinguished distinctive factor and procedure which affect
the purchasing conduct of purchaser through advertising. There are some techniques utilized as a
part of this report for leading the entire research. Facilitate subjective procedures is utilized as a
part of which topic are made for breaking down the gathered information. Every one of the
elements which are affecting client conduct can be examined through survey. Alongside this,
there are distinctive kinds of question in connection to their purchasing choice requested
haphazardly chosen customers. Essential data is gathered through survey. In the wake of
breaking down information, subject and graphs are made and on premise of it understanding
done by analyst. In show think about analyst utilized irregular testing technique and question
disperse to the client.
2.2 Proposed Research Investigation
Research Investigation uses various techniques and tools to verify and solve its project in
a very convenient and deliberate manner. Through investigation, various aspects are considered.
Different other facts are figured out (Hagon and Green, 2017). This investigation goes through
various processes like data analysis, research strategy, research design, and research approach.
All ethics are never forgotten and properly kept in mind while performing activities during
project work.
Below mentioned are some methodologies and steps which have to be followed in an effective
and impressive manner.
Research Philosophy:
This is a belief of every researcher that examining facts regarding project, going through
evaluation process after collecting data from primary and secondary sources is common nature of
every project. After making proper use of data, final results are declared. This is actually a real
phenomenon which aims at goals and objectives of the projects (Kaymaksut and Reynaert,
2015). This work goes through two different philosophies: interpretvitism and positivism.
Interpretvitism focuses on models and theories proposed by literates and different other
researchers. While positivism flows in different direction. Interpretvitism focuses on subjectivity
of the project. In positivism, all false figures are neglected. A full perform structure is followed
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in this philosophy. It carries its factors in a very logical way by doing experiments. Like this,
research philosophy helps in determining importance of every aspect.
Research Design:
It needs various tactics and skills to study the project. It is a type of idea that is
implemented by gathering data or information. Data can be complex in nature and solved out in a
descriptive method. Descriptive method is efficient and effective method. Here all theories and
models are considered and so research process becomes simpler as compared to its first step (Le,
Shin, 2015,). Theories applied are analysed and allocated according to its necessity. This method
is aid to
Researcher which describes features of population as being a part of research. This classifies
situation more easily. Thus, it is based on theoretical data and entire information is completed
successfully.
Research Approach:
This is considered as a very effective approach because research is carried out in an
effective and beneficent manner. This approach includes models and theories which rise the
knowledge and understanding power of researcher.
Two different types of approaches are considered i.e. deductive and inductive. Inductive
approach is represented in general to specific manner while deductive approach is considered as
vice versa. It is from specific to general.
In inductive manner, data is formatted in very general manner and special aim of project
is being covered up. It forces the researcher to emphasize on main objective of project. On the
other hand, deductive approach relies on theories which are applied especially to a topic. Both
approaches empower and bring end results of the project (Sin, Wong, Gill and Lee, 2017).
However, researchers use inductive method for their projects more as it mainly aims at
objectives of project.
Data Collection
A data collection plan is a very procedural and detailed process. Various steps are involved in the
collection of data. These steps involve types of data, its purpose, location of data, and its
frequency and lastly in which format it would be displayed. This data collection method is very
useful for the research topic (Dat, Huy , Van Khanh and Van, 2016). There are different types of
sources through which research can be done i.e. primary and secondary. Primary method
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includes data which is gathered for the first time such as from interviews, questionnaire,
observation and focus groups. While secondary sources include data which is collected from
other means like from articles, online sources, books and journals.
Data Analysis
Data can be collected from primary and secondary sources. Researchers collect data more
specifically through primary sources. In primary sources, interviews are conducted by
researchers and surveys are done by the. Interviews are carried out personally from person to
person in which researchers view activities of the targeted segment of people. Surveys are
conducted by them on large groups and various activities are conducted. In interviews,
researchers target those people who are efficient to provide them useful information and this
information solves their project work (Green, Payne, 2017). The public usually answers about
their habits, qualities, educational qualification etc. In data analysis, a researcher takes mostly 20
employees for analysis.
Research Strategy:
An appropriate strategy is applied to achieve goals and targets of the project. It is the
responsibility of researcher that all requirements are easily met and satisfied through
investigation process. Almost two different methods are followed i.e. qualitative and
quantitative. Both these methods help them to attain their targets effectively. Qualitative method
emphasizes on models and theories of scholars which make them understand type of project
easily. While quantitative method is carried out researchers for their deep understanding. This
method goes with analytical tools and statistical techniques. Further, quantitative method is a
calculative way and qualitative method is a theoretical way.
Sampling:
This method is used because any researcher gathers information from large amount of
information is not possible. Therefore, they use sampling method (Teknomo, 2016). It is divided
into two parts i.e. probabilistic and non-probabilistic sampling. In Probabilistic sampling,
random selection is done while in later appropriate sampling is made.
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Ethical consideration:
Ethics have to be considered as primary data should be destroyed after analysing. Then in
secondary data, references and citation must be used. Information should be written in their own
words and proper writing. Citations and references should be true and authentic. Data should not
get rotated. Specified data should be saved properly.
In ethical consideration, all factors should be taken into consideration. It is complete
responsibility of a researcher to assure that all aspects are satisfied while handling a project. A
proper system has to be followed by the researcher; after information is saved. it should be
properly destroyed so that no further issues are created. Data should never be changed used from
secondary sources. Plagiarism is a major mistake which occurs often. Citations should be there in
the secondary information. Authenticity must be presented regarding references.
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2.3 Recording and Collecting relevant data
Theme 1: The majority of the individual uses the Facebook on the daily basis.
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Theme 2: The majority of the customer spent the 7 to 8 hours on social media marketing
activities.
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Theme 3: Most of the customers in the firm believe that data about any unit can be
enhanced with the use of web-based social networking locales
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Agree
Strongly agree
Both agree and disagree
Disagree
Strongly Disagree

Theme 4: In this, majority of the customers will make the purchase decision and this is
needed to be triggered by the social media activities.
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Yes
No
Not sure

Theme 5: The majority of the customer said that advertisement is one of the effective
sources.
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Yes
No

Theme 6: Most of the customer believes that customer need to have effective platform is
need to be provided by social media activities so that large number of customer in the
market can get attracted.
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