This project presents a comprehensive analysis of a consumer behavior survey conducted on 16 respondents regarding their toothpaste preferences, specifically focusing on Colgate. The study investigates various aspects of consumer behavior, including age demographics, brand preferences, and the reasons behind these choices. The survey explores consumer perceptions of Colgate, their attitudes, motivations, lifestyle associations, and influences on their purchasing decisions. Data analysis reveals key findings related to consumer perception, attitudes, motivation, lifestyle factors, and the influence of culture and family on purchasing behavior. The project highlights the importance of digital media, quality, and taste in influencing consumer choices. It concludes with recommendations for effective marketing strategies, such as emphasizing digital media, product quality, and emotional connections with consumers. The analysis also considers the role of family and cultural factors in shaping consumer behavior within the FMCG industry.
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