Consumer Behavior Analysis: Aveeno Body Lotion Survey Report

This report presents the findings of a consumer survey conducted to understand the buying behavior of Aveeno body lotion users. The survey, administered via Survey Monkey, collected data from 15 respondents through a 10-question questionnaire. The purpose of the study was to explore consumer perceptions, attitudes, motivations, cultural influences, and lifestyle factors that impact their purchasing decisions. Key findings reveal that a majority of consumers have used Aveeno body lotion and have a habit of using the product. The primary drivers for usage include brand loyalty, affordable price, and positive perceptions of the product's effectiveness. The analysis also explores the influence of culture, friends, and digital media on consumer choices. The report concludes with recommendations for the organization, emphasizing the importance of quality, competitive pricing, effective marketing strategies, and customer relationship management to enhance consumer satisfaction and loyalty. The survey results also highlight the importance of promotional tools and marketing management in influencing consumer behavior and achieving favorable outcomes.

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Purpose................................................................................................................................................3
Development of a survey instrument................................................................................................3
Administration processes...................................................................................................................3
Data Analysis and Key Findings.......................................................................................................3
References..........................................................................................................................................9
Appendix............................................................................................................................................10

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Purpose
This study is conducted to understand the buying behavior of consumers of Aveeno
body lotion.
Development of a survey instrument
In this, survey monkey has been practiced for collecting the data by online sources.
This tool leads to get the feasible data in favour of the research matter.
Administration processes
Initially, ten surveys through the questionnaire have been designed to conduct this
study. Consequently, the survey was sent by different sources named as social
media sources and email method. IT could lead to getting the responses towards the
Aveeno body lotion.
Data Analysis and Key Findings
Q1: Have you ever consume Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Yes 73.33% 11
No 26.67% 4
On behalf of the above chart, it can be illustrated that 73.33% of users have
consumed Aveeno body lotion while 26.67% were not using this product in their daily
life. It is illustrated that consumer buying attitude could one of the vital tool that could
encourage the consumer to have goods and services. The marketing mix approach
should be used by the organization to attract the behavior of consumers towards
goods and services (Hassan, 2015). It is also examined that marketing approach
could also enable to comprehend views and opinion of consumers towards products.
It will lead to the organization for obtaining higher competitive advantages (Sangroya
and Nayak, 2017).
Q2: Do you have the habit of having Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Yes 66.67% 10
No 33.33% 5

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
As per the above table and chart, it is founded that 66.67% of consumers are
habitual to have Aveeno body lotion. It is founded that 33.33% disagreed with this
statement. It can be examined that the organization could use after-sale services
and influence the huge number of people towards Aveeno body lotion. It will also
lead to the firm to get a positive response in favor of the organization. It will also
meet the organizational purpose in a limited time and cost. This tool also used for
operating the business activities and meeting of the company’s task (Zekiri and
Hasani, 2015).
Q3 What is your key purpose of using Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Price 26.67% 4
Loyal customer 40.00% 6
Culture 20.00% 3
Advertisements 13.33% 2
From the collected information, it is addressed that there are different factors that
might be affecting the perception of people to have Aveeno body lotion named as
price, loyal customer, culture, and advertisement. From the data, it is also found that
40.00% of users seek that loyalty of consumers could be primary factor that affecting
the behavior of consumers towards the goods and services. Apart from this, it is also
founded that only 13.33% were seeking that advertisement could also be affected by
the decision of purchasing. Thus, it can be evaluated that these factors could be
major themes of them that reflect on the behavior of the people. In this, it is also
suggested that the organization should use higher quality, better prices, and effective
services. It would be affecting the overall performance of the organization
(Randhawa and Khan, 2014).
Q4 What is your key perception of practicing Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Very positive 40.00% 6

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 5
Positive 53.33% 8
Neutral 0.00% 0
Negative 0.00% 0
Very negative 6.67% 1
As per the collected information, it can be illustrated that 93.33% were seeking that
they have positive perception of practicing Aveeno body lotion as it could positively
impact on the productivity of the organizational performance. It is also examined that
organization should use customer relationship management tool by which the
organization could be capable to maintain the relation with the consumers and make
higher competitive advantages (Jisana, 2014).
Q5: In your daily routine, do you like to use Aveeno body lotion in your daily
routine?
ANSWER CHOICES RESPONSES No. of Responses
Always 20.00% 3
Usually 53.33% 8
Sometimes 6.67% 1
Rarely 6.67% 1
Never 13.33% 2
From the collected information, it is also founded that 53.33% were believed that
they usually using Aveeno body lotion. It is also found that 13.33% were never
using these products and services. IT can also be recommended that the
organization should concentrate on certain factors for improving the quality of the
services named as innovation design, reputation of corporate, after-sales services,
and features of products. It would directly impact on the organizational performance
(Ashraf, et al., 2014).
Q6: Do you feel that your culture is pampering you to use Aveeno body lotion?

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 6
ANSWER CHOICES RESPONSES No. of Responses
Strongly agree 40.00% 6
Agree 40.00% 6
Neutral 00.00% 0
Disagree 00.00% 0
Strongly disagree 20.00% 3
From the data, it is also founded that 60% of people strongly agreed that culture is
pampering you to use Aveeno body lotion. It can also be suggested that the
organization should select suitable brand leader for operating the business acts and
reaching reliable consumption. The organization should use effective decision-
making tool that reflects the performance of the organization (Biswas and Roy,
2015).
Q7: Are you the loyal user of Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Yes 66.67% 10
No 26.67% 4
Usually 6.67% 1
From the data, it is founded that 66.67% was a loyal user of Aveeno body lotion
while 26.67% were not loyal towards the goods and services of the organizations
due to having the negative experience with this organization. It can also be
recommended that that organization should be needed to sue CSR activity by which
the organization would be able to involve in social wellbeing act that affected the
overall outcome of the organization. It can also be suggested that the organization
should also be capable to make a positive relationship with the society for long term,
which would increase the demand for goods and services (Durmaz, 2014).
Q8: Which one is your biggest influencer to have Aveeno body lotion in your
daily routine?
ANSWER CHOICES RESPONSES No. of Responses
Friends 40.00% 6

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 7
Affordable price 53.33% 8
Digital media 6.67% 1
Packaging 0.00% 0
Strong scent 0.00% 0
On the basis of collected information, it is also founded that 40.00% of people were
influenced by their friends while 53.33% were influenced by Affordable price. Thus, it
can be evaluated that the organization should use different tools and techniques
which might be considered by the organization named as promotional tool and
marketing management tool that could be imperative in getting the favorable result. It
would also be affected by the overall outcome. It would be affected by the
organization performance (Sharma, 2014).
Q9: Do you satisfied with the price of Aveeno body lotion?
ANSWER CHOICES RESPONSES No. of Responses
Expensive 33.33% 5
Value for money 60.00% 9
Cheap 6.67% 1
On behalf of the above chart and table, it can be stated that 60.00% of people seek
that this organization has given value for money. It is also founded that 33.33%
believed that this organization has provided expensive products and services to their
consumers. It is also examined that majority of consumers are happy with quality of
goods, which facilitates to obtain higher productivity. It is also examined that
marketing mix tool should be practiced by the organization to improve the existing
performance of organization. It would lead to sustaining the position of organization
in the market (Rani, 2014).
Q10: Do you like to recommend the Aveeno body lotion to others?
ANSWER CHOICES Weighted average The weighted average
of Responses

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 8
Very likely 33.33% 5
likely 46.67% 7
Neither likely nor
unlikely 0.00% 0
unlikely 0.00% 0
Very unlikely 20.00% 3
On the basis of table, it can be illustrated that 71% of people feel that they were
recommended this product in future to others as it offers quality services to the
consumers. Apart from this, it is also founded that 20% of people never ever
recommend this product others. It can be recommended that the organization should
use digital marketing tool by which the organization could increase their awareness
in the marketplace and support to obtain positive responses (Solomon, et al., 2014).
It would also increase the probability of success of the organization growth by
increasing the sale of goods and services (Pappas, 2016).

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 9
References
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situational factors' impact on the consumer buying behavior and sales
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Biswas, A. and Roy, M., 2015. Green products: an exploratory study on consumer
behavior in emerging economies of the East. Journal of Cleaner Production, 87,
pp.463-468.
Durmaz, A.P.D.Y., 2014. The Influence of cultural factors on consumer buying
behavior and an application in Turkey. Global Journal of Management And Business
Research.
Hassan, A., 2015. Effects of TV Advertisement on Consumer Buying Behaviour: A
Comparative Study of Rural-Urban and Male-Female Consumers. International
Journal of Innovation and Applied Studies, 11(3), p.608. Jisana, T.K., 2014.
Consumer behavior models: an overview. Sai Om Journal of Commerce &
Management, 1(5), pp.34-43.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in
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Randhawa, A. and Khan, J.A., 2014. Impact of Celebrity Endorsement on Consumer
Buying Behaviour”. International journal of business management, 1(2), pp.170-188.
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Sangroya, D. and Nayak, J.K., 2017. Factors influencing the buying behavior of
green energy consumer. Journal of cleaner production, 151, pp.393-405.
Sharma, M.K., 2014. The impact on consumer buying behavior: Cognitive
dissonance. Global Journal of Finance and Management, 6(9), pp.833-840.
Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R.,
2014. Consumer behavior: Buying, having and being (Vol. 10). Toronto, Canada:
Pearson.
Zekiri, J. and Hasani, V.V., 2015. The role and impact of the packaging effect on
consumer buying behavior. Ecoforum Journal, 4.

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 10
Appendix

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CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 12