Analyzing Consumer Behavior Changes in Beauty Industry Post-Internet

This report investigates the changes in consumer behavior within the Australian beauty industry following the popularization of the internet. It outlines the research objectives, focusing on understanding consumer buying behavior, determining the role of internet popularization, and suggesting approaches to improve consumer engagement. The motivation for the research stems from the increasing importance of consumer behavior for firms and the potential impact of the internet on consumer loyalty. The report briefly introduces the use of social media and web-based communication tools by firms to interact with consumers. The research methodology involves both primary and secondary data collection methods, including surveys and questionnaires, with a focus on consumers who use the internet. The researcher intends to collect opinions from 100 consumers regarding the role of the internet in shaping their behavior in the beauty industry. This research falls under the marketing discipline and aims to provide insights into improving consumer buying behavior.

BUSINESS RESEARCH 1
THE CHANGES IN CONSUMER
BEHAVIOUR IN BEAUTY
INDUSTRY AFTER
POPULARISATION OF INTERNET
IN AUSTRALIA

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Table of Contents
Introduction...........................................................................................................................................3
Objectives..........................................................................................................................................3
Motivation of research..........................................................................................................................3
Brief introduction to the topic...............................................................................................................3
Disciplines under which the chosen topic comes..............................................................................4
Methodology.........................................................................................................................................4

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Introduction
This report depicts many components that could be imperative in the research named research
objectives, motivation of research, research overview, and disciplines.
Objectives
 To understand the meaning and concept of consumer buying behavior and internet
popularization
 To determine the role the changes in consumer behavior in the beauty industry after
the popularization of the internet in Australia
 To suggested approaches to improve the consumer buying behavior by considering
the internet
Motivation of research
This research will be vital for the investigator to obtain information towards the internet
popularization and consumers buying behavior. It will lead the research to gain their
understanding towards many sources of secondary data collection method as well as primary
data collection method named articles, interview, books, journals, and textbooks. Further, it
will also recommend many strategies that would be crucial for improving consumer-buying
behavior in certain sources. Through this research, an investigator will comprehend about
certain research tools that could be imperative for collecting reliable data named research
strategy and research type. Others research tools are research strategy, data collection
method, data analysis method, research design, sampling, ethical consideration, and research
limitation.
A brief introduction to the topic
Nowadays, consumer-buying behavior is being a major concern for the firm. It could create a
problem to make their position in the marketplace. Consumers could be capable to switch
from one brand to another brand that could directly influence the overall situation of the firm.

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Moreover, consumer loyalty could fluctuate by application of the internet. Furthermore, it is
evaluated the internet could facilitate firm to use web-based communication tool and interact
with their specified consumers towards products and services of the firm. In the current
business situation, firm practiced many social media tools named Snapchat, Instagram,
Twitter, and Pinterest. It is evaluated that the internet could play a fundamental role in
attracting the behavior of consumers. After the popularization of the internet, the
organizations are capable to attract a huge number of consumers and deals with the business
process. It could be effective for implementing the attentiveness towards goods and services
among customers. Consequently, it could be imperative for improving the sale of the
organization. In the Australia, the consumptions of beauty products has been increased by
10% over the 5 years due to the popularisation of the internet. Australian are more aware
about the beauty products and services specially women.
Disciplines under which the chosen topic comes
This research is associated with the consumers buying behavior and internet popularization
topic hence it comes under the marketing section.
Methodology

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For accomplishing the aim and objectives of this research, the researcher will imply both
primary as well as secondary data collection method. Moreover, the survey through
questionnaire method will be considered by the researcher to get factual information in the
context of the current issue. In this, the probability sampling method will be used by the
research to get participants opinion towards the role of internet popularization in the
consumers buying behavior. This research is conducted on consumers who use the internet.
The researcher will select 100 consumers and collect their opinion towards the role the
changes in consumer behavior in the beauty industry after the popularization of the internet in
Australia.