Consumer Buying Behaviour of 2003 Toyota Corolla: Survey Analysis

This report presents an analysis of consumer buying behavior related to the 2003 model Toyota Corolla, based on a survey conducted using SurveyMonkey. The study explores various factors influencing consumer decisions, including motivation, attitudes, group and individual differences, perceptions, family influences, lifestyle, and culture. The survey involved 15 consumers and utilized a questionnaire with questions designed to gauge opinions on these key aspects, employing a Likert scale for responses. The analysis reveals that safety is a primary motivator for purchasing the car, while status symbol emerges as a significant attitude. Group influences, unique quality, comfortable seats, family input, modern lifestyles, and brand loyalty are also identified as crucial factors affecting consumer choices. The report highlights the importance of perception, attitudes, motivation, group and individual differences, culture, family, and lifestyle in shaping consumer purchasing behavior. It concludes with recommendations for Toyota to leverage digital marketing, address utilitarian functions, and focus on cultural factors and family influences to enhance consumer engagement and sales. The findings underscore the need for Toyota to understand and cater to consumer needs, motivations, and cultural backgrounds to effectively market the 2003 Toyota Corolla.

Running head: BUYING BEHAVIOUR OF CUSTOMERS
BUYING BEHAVIOUR OF CUSTOMERS
1.

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Table of Contents
Aim........................................................................................................................................................3
Creating instrument of survey...........................................................................................................3
Processes of Administration..............................................................................................................3
Analysis of Data..................................................................................................................................4
Findings of analysis............................................................................................................................6
References..........................................................................................................................................9
Appendices........................................................................................................................................11

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Aim
The key intention of practicing survey monkey for developing awareness about
consumer buying behaviour with respect to the 2003 model Toyota Corolla car. It
also aids in understanding different themes related to the purchasing patterns of
consumers. These themes are associated with group and individual differences,
perception, lifestyle, culture, motivation, attitudes, and family. These aspects can
persuade customers purchasing behaviour about 2003 model Toyota Corolla car
(Altaf, Perumal, and Hussin, 2017).
Creating instrument of survey
The survey is conducted due to application of survey monkey. Furthermore, this
software is feasible with respect to capturing authentic and feasible decisions related
to buying patterns of consumers. In the context of survey, the key aim of developing
questions is to get opinion about consumers about their attitudes, motivation,
perception, cultures, and other factors related to 2003 model of Toyota Corolla car
(Chng, et. al., 2019). This kind of questionnaire is used for obtaining all responses in
spite of getting skipping questions. Along with this, Likert scale is used to make
skilled customers in order to choose one feasible question related to purchasing
behaviour of consumer associated questions (Dahiya and Gayatri, 2017).
Processes of Administration
The primary stage is associated with developing survey with 10 questions. After this
stage, monkey survey associated with 2003 model Toyota Corolla car was
distributed to consumers through online software. This survey was done on 15
consumers in order to avoid biases. Before conducting survey, an investigator has
discussed about guidelines with consumers such as they have right for skipping any

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question at any time whenever they feel uncomfortable and unsecured (Mathur,
Valecha, and Khanna, 2018).
Analysis of Data
Motivation
Q1: Why do you buy a 2003 model Toyota Corolla car?
The data analysis indicates that about 60% of consumers want to purchase a 2003
model Toyota Corolla car due to its safety facility. In opposed to this, there are only
6.66% of consumers want to buy it due to its glass’s services.
Attitudes
Q2: What is your primary attitude for purchasing the 2003 model Toyota
Corolla car?
The assessment identifies that approximately 66.67% of consumers has primary
attitude for purchasing 2003 model Toyota Corolla car is a status symbol. On the
other side, about 26.67% of consumers have primary attitude for purchasing the
2003 model Toyota Corolla car is recognition.
Group and individual differences
Q3: Do you agree that the reference group could influence the consumers
towards the 2003 model Toyota Corolla car?
The assessment shows that approximately 46.67% of consumers who were agreed
that reference group could influence the consumers towards the 2003 model Toyota
Corolla car. In contrast to this, only 13.33% of consumers who were disagreed with
the same statement.
Q4: Do you want to purchase 2003 model Toyota Corolla car due to its unique
quality as compared to another brand?

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It is found that there are 66.67% of consumers wants to 2003 model Toyota Corolla
car due to its unique quality as compared to another products. On the other side,
about 33.33% of customers who do not want to purchase this product.
Perceptions
Q5: What is your perception behind purchasing the 2003 model Toyota Corolla
car?
It is analyzed that there are about 46.67% of consumers whose perception behind
purchasing 2003 model Toyota Corolla car is comfortable seats. In contrast to this,
only 6.67% of consumers whose perception behind purchasing the 2003 model
Toyota Corolla car is look.
Family
Q6: To whom you highly influence purchasing the 2003 model Toyota Corolla
car?
It is addressed that there are about 53.33% of consumers who highly influence
purchasing 2003 model Toyota Corolla car by family. In opposed to this,
approximately 26.67% of consumers who highly persuade buying of 2003 model
Toyota Corolla car by neighbourhood.
lifestyle
Q7: Why do you like to shop the 2003 model Toyota Corolla car?
It is evaluated that there are about 66.67% of consumers who want to like to
purchase the 2003 model Toyota Corolla car is a modern lifestyle. On the other side,
approximately 6.67% of consumers who like to buy 2003 model Toyota Corolla car
due to interior design.
Q8: Do you want to buy the 2003 model Toyota Corolla car due to loyalty
towards the product?

BUYING BEHAVIOUR OF CUSTOMERS 6
It is identified that approximately 66.67% of consumers who want to purchase 2003
model Toyota Corolla car due to loyalty towards the product. On the other side, only
33.33% of consumers do not want to buy the 2003 model Toyota Corolla car due to
loyalty towards products.
Culture
Q9: Do you believe that your culture does relate you with 2003 model Toyota
Corolla car?
It is evaluated that about 46.67% of consumers whose culture does connect them
with 2003 model Toyota Corolla car. In contrast to this, only 13.33% of consumers
do not agree with the same statement.
Q10: Do you agree that culture is basic influences on needs, wants, and
behaviour of an individual towards 2003 model Toyota Corolla car?
It is evaluated that there are approximately 46.67% of customers who believed that
culture is basic influences of needs, wants, and behaviour of an individual with
respect to 2003 model Toyota Corolla car. On the other side, there are about 13.33%
of consumers who were disagreed with the same statement.
Findings of analysis
Perception
The analysis shows that perception of consumer can affect purchasing patterns of
customers. Furthermore, perception could be significant psychological factor that are
consists of different sub-procedures. These are interpretation, stimulus, registration,
reaction, and feedback. Toyota company can emphasize on digital media marketing
for persuading the consumer perception about 2003 model Toyota Corolla car
(Menon, 2018).
Attitudes

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The analysis indicates that primary attitude about consumers is status symbol with
regards to the 2003 model Toyota Corolla car. It can be recommended that in
developing a positive attitude with respect to the 2003 model Toyota Corolla car, the
utilitarian function could play a significant role. It can instruct the consumers for
attaining the desired requirements and eliminating disappointment and failure. Along
with this, consumers can develop a positive attitude when they are satisfied with the
function (Hamamoto, 2019).
Motivation
The assessment shows motivation can influence consumer purchasing attitude
about 2003 model Toyota Corolla car. It is identified that motivation is inner feeling
which can stimulate action that could be considered by a person. It facilitates
particular guidelines and results in a respond (Zhu, Tse, and Fei, 2018). An
individual could be motivated for purchasing the product related to style,
convenience, prestige, self-pride and being at par with others. Toyota company can
emphasize on strategies of digital media in order to motivating consumers about
2003 model Toyota Corolla car (Shoham, Gavish, and Rose, 2016).
Group and individual differences
The analysis demonstrated that several loyal consumers do not buy any brand. It is
identified that an individual and group differences element could influence consumer
purchasing behaviour. Along with this, a group could be associated with the people
to whom they interact and meet with influencing the behaviour at some extent
(Kotabe and Helsen, 2020).
Culture
It is identified that culture could affect consumer buying behaviour of 2003 model
Toyota Corolla car like some consumers purchase it due to persuading the digital

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media. There is a fact that culture can affect the pattern of living, decision making,
and consumption by individuals (Shafiq, et. al., 2017). It can be recommended that a
firm can focus on cultures such as corporate social responsibility and sustainability
program in order to catch the attention of consumers (Kumar and Devi, 2018).
Family
It is addressed that family could influence consumers in order to create feasible
buying decisions. Moreover, family is associated with social group and all buying is
persuaded by family members. Along with this, a family is highly associated with
each other’s and bonding within family is highly strong as compared to another
groups. It is becoming significant for a marketer in order to categories all family
influences and develops an approach for significant marketing (Kassim, et. al.,
2016).
lifestyle
This factor could widely influence purchasing attitude of customers in the context of
2003 model Toyota Corolla car. This factor is related to modern lifestyle, price and
interior design. Moreover, lifestyle factor relies on practices and interest, and views
of groups (Mathur, Valecha, and Khanna, 2018). This factor is derived from
psychographic segmentation. There is distinct structure of attitude which evaluates
the consumption. Hence, Toyota should emphasize on demand with needs of
customers in order to persuade consumer lifestyles to shop 2003 model Toyota
Corolla car (Chng, et. al., 2019).

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References
Altaf, S.N., Perumal, S. and Hussin, Z., 2017. Consumption values and consumer
attitude towards automobile purchase. Paradigms, 11(1), p.1.
Chng, S., White, M.P., Abraham, C. and Skippon, S., 2019. Consideration of
environmental factors in reflections on car purchases: Attitudinal, behavioural and
sociodemographic predictors among a large UK sample. Journal of Cleaner
Production, 230, pp.927-936.
Dahiya, R. and Gayatri, 2017. Investigating Indian car buyers’ decision to use digital
marketing communication: an empirical application of decomposed
TPB. Vision, 21(4), pp.385-396.
Hamamoto, M., 2019. An empirical study on the behavior of hybrid-electric vehicle
purchasers. Energy policy, 125, pp.286-292.
Kassim, K.A.A., Isa, M.H.M., Ahmad, Y., Osman, I. and Arokiasamy, L., 2016.
Consumer behavior towards safer car purchasing decisions. Journal of Engineering
and Technological Sciences, 48(3), pp.359-366.
Kotabe, M. and Helsen, K., 2020. Global marketing management. Wiley.
Kumar, K.S. and Devi, K.S., 2018. A Study on Consumer Buying Behavior with
Reference to'Value Added Services (Vas)'of Cars. Sumedha Journal of
Management, 7(1), pp.56-64.
Mathur, S., Valecha, R.R. and Khanna, V., 2018. A Study on the Impact of Green
Marketing on Consumer Buying Behavior in Automobile Industry. International
Journal for Advance Research and Development, 3(1), pp.286-290.
Menon, B., 2018. Structured Equation Modelling on Consumer Purchase Behaviour
of Passenger Cars. Vision, 22(2), pp.144-152.

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Shafiq, M.O., Iqbal, N., Khan, K. and Saleem, S., 2017. Statistical Analysis of
Advertisement on women’s buying behavior in Karachi (Ranging from 16 to
40). Journal of Basic & Applied Sciences, 13, pp.681-685.
Shoham, A., Gavish, Y. and Rose, G.M., 2016. Consequences of consumer
animosity: A meta-analytic integration. Journal of International Consumer
Marketing, 28(3), pp.185-200.
Zhu, J., Tse, D.K. and Fei, Q., 2018. Effects of online consumer reviews on firm-
based and expert-based communications. Journal of Research in Interactive
Marketing, 12(1), pp.45-78.

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Appendices
Survey through questionnaire
Motivation
Q1: Why do you buy 2003 model Toyota Corolla car?
Mileage
Price
Glasses
Safety
Attitudes
Q2: What is your primary attitude for purchasing 2003 model Toyota Corolla
car?
Recognition
Status Symbol
None of the above
Group and individual differences
Q3: Do you agree that reference group could influence the consumers towards
2003 model Toyota Corolla car?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q4: Do you want to purchase 2003 model Toyota Corolla car due to its unique
quality as compared to another brand?
Yes

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No
Perceptions
Q5: What is your perception behind purchasing 2003 model Toyota Corolla
car?
Size of car
Look
Comfortable seats
Safety
Mileage
Family
Q6: To whom you highly influence for purchasing 2003 model Toyota Corolla
car?
Family
Friends
Colleagues
Neighbourhood
lifestyle
Q7: Why do you like to shop 2003 model Toyota Corolla car?
Modern lifestyle
Price
Interior design
Q8: do you want to buy 2003 model Toyota Corolla car due to loyalty towards
product?
Yes
no

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Culture
Q9: Do you believe that your culture does relate you with 2003 model Toyota
Corolla car?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q10: Do you agree that culture is basic influences on needs, wants, and
behaviour of an individual towards 2003 model Toyota Corolla car?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Results

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