This report presents an analysis of consumer buying behavior related to the 2003 model Toyota Corolla, based on a survey conducted using SurveyMonkey. The study explores various factors influencing consumer decisions, including motivation, attitudes, group and individual differences, perceptions, family influences, lifestyle, and culture. The survey involved 15 consumers and utilized a questionnaire with questions designed to gauge opinions on these key aspects, employing a Likert scale for responses. The analysis reveals that safety is a primary motivator for purchasing the car, while status symbol emerges as a significant attitude. Group influences, unique quality, comfortable seats, family input, modern lifestyles, and brand loyalty are also identified as crucial factors affecting consumer choices. The report highlights the importance of perception, attitudes, motivation, group and individual differences, culture, family, and lifestyle in shaping consumer purchasing behavior. It concludes with recommendations for Toyota to leverage digital marketing, address utilitarian functions, and focus on cultural factors and family influences to enhance consumer engagement and sales. The findings underscore the need for Toyota to understand and cater to consumer needs, motivations, and cultural backgrounds to effectively market the 2003 Toyota Corolla.