LSBM301: Consumer Behavior & Risk Factors in Cryptocurrency Market

This report provides an analysis of consumer behavior in the cryptocurrency market, focusing on the multi-faceted nature of buying decisions and associated risk factors. It examines the physiological theory's role in motivating cryptocurrency purchases, emphasizing the importance of perception, information understanding, and situational awareness. The report highlights market fluctuations, lack of regulation, and susceptibility to hacking as key risks for investors. It also discusses strategies for mitigating these risks, such as conducting extensive market research, ensuring financial stability, and closely monitoring exchange rate trends. The report concludes that understanding market dynamics is crucial for making informed investment decisions in the cryptocurrency space.

CONSUMER BEHAVIOUR
LSBM301

Table of Contents
INTRODUCTION...........................................................................................................................3
Part A...............................................................................................................................................3
Question 1....................................................................................................................................3
Question 2....................................................................................................................................3
Part B...........................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Consumer behaviour is defined as the attitude and the nature of the customer associated
with the shopping in the market. This term demonstrate the approach taken by the customer to
mitigate its requirement in respective target market. This project will discuss about the multi
faceted nature of consumer buying behaviour for the crypto currency users. Various risk factor
associated with the procurement of crypto currency will also discuss in this report. What are the
ares that would allow the customer to mitigate the risk involve under crypto currency will also
discuss in this report.
Part A
Question 1
Physiological theory is the one that support and motivate the people and customer to
make a buying decision towards the crypto currency. This theory support the buying process in a
way of perception established by the people, situation of the customer, ability to understand the
information and such like of factors and elements that will motivate the customer to make the
buying decision for the crypto currency. The role of this theory is to support the target customer
for understanding the nature of the procurement process while taking the decision related to the
purchase of currency. This is an important theory that guide and direct the potential customer to
make a fundamental research about buying the currency and take all important decisions that can
support the potential customer to make the buying decision (Ahl and et.al., 2020). Crypto
currency is an investment that customer make in business. The buying process of customer
would allow the stakeholder to attract the decision making area related to the crypto currency.
Multi faceted nature is also there in the mind of the customer while taking the buying decision as
this aspect involve the cumulation of more than one factor or elements to take on the buying
decision for the crypto currency. Customer look at the risk elements, potential return on
investment and such kind of elements while taking out the buying decision for the crypto
currency.
Question 2
(A)
Risk is always associated with the investment made by the investor. This is one element
or factor that create a risk every time investment is made by the stakeholder. IN this invention
there is a certain risk factor associated with the investor. This involve the risk of market

fluctuation. For the crypto currency user the market become very fluctuate that further create risk
for the investor. Further the currency is unregulated that further create a huge risk element in the
market. This currency at this time is not being regulated by either the government or the central
bank. This further create a risk for the organisation (Chatzopoulo and et.al., 2017). This currency
is susceptible to error and hacking. This currency further get influenced by the forks and
discontinuation. This is a high and speculative product which enhances the risk factor associated
with investment. Gapping in the currency can further improve the risk involve in the investment.
IN the market due to the variation and fluctuation price may further increase or decrease for the
investor. This further create a risk in the market. The price fluctuation is massive in respect to the
crypto currency. Henceforth due to fluctuation in the market in term of prices the risk is further
increase in the market for all the investor. Further not having a proper regulating body is also a
huge and massive level of risk involve in the market. This do not support the stakeholder for
addressing all its requirement and need related to the investment in project.
(B)
The consumer buying process is the proper approach undertake by the customer while
taking the procurement decision in market. Extensive level of research is one of the major part
that the investor can look after to while taking out the buying decision for the currency. This
involves the research about the market situation, fluctuation of prices, foreign exchange rate,
financial research and such like of areas (McConaghy and et.al., 2017). This is important that the
user of the crypto currency must do an extensive research about the market and the currency
before process further for taking any decision in respect to the investment in currency. Research
would guide the stakeholder to get to know all the core requirement of the market and take a step
further for achieving greater success in the market (Gatteschi and et.al., 2018). Further the user
of the currency must evaluate whether the proper funds are available with the investor. This
involve that the user must identify its total need and maintain a proper financial sustainability
before taking any decision for acquisition of the crypto currency in market. Financial
sustainability and stability is a core element ad factor support the stakeholder for taking out any
decision related to the procurement of the crypto currency in the market. The investor must hold
an enough and sufficient money before taking any decision to hold the funds in crypto currency.
In order to limit the risk factor involve in the crypto currency the proper observation need
to be done about the market fluctuation. This is very essential for the investor to keep the eye

over the trend of the exchange rate of the currency. This is a significant part associated with the
crypto currency investment for the investor. This is a significant fact associated with the
investment in the currency that the investor must assess the fluctuation in the currency exchange.
Market evaluation is also an essential element or factor that influence the investor to take the
right decision about the investment in the currency (Leong and Sung, 2018). This allow the
investor to take on the bets suitable decision on the right time to understand the situation of
market and take on the best suitable steps for investment in the currency. This is also need to
consider whole taking out investment decision is such that this is just not a digital currency. The
investment should only be done if the proper and sufficient knowledge about the market is
associate by the investor. In case the investor do not hold the sufficient knowledge and
information than this is not relevant for the investor to contain any investment in the currency.
Part B
Covered in PPT.
CONCLUSION
Consumer buying behaviour is highly influenced with the p4ofit making opportunity that
investor is allocating. This involve assessing the market situation and make the best suitable
decision for addressing profits in the market. This can be supported as a fact that the investor
must assess the potential situation in the market and take on the suitable investment decision for
the crypto currency and its investment.

REFERENCES
Books and Journal
Ahl, A. and et.al., 2020. Exploring blockchain for the energy transition: Opportunities and
challenges based on a case study in Japan. Renewable and sustainable energy
reviews. 117. p.109488.
Chatzopoulos, D. and et.al., 2017. Flopcoin: A cryptocurrency for computation offloading. IEEE
transactions on Mobile Computing. 17(5). pp.1062-1075.
Gatteschi, V. and et.al., 2018. To blockchain or not to blockchain: That is the question. IT
Professional. 20(2). pp.62-74.
Leong, K. and Sung, A., 2018. FinTech (Financial Technology): what is it and how to use
technologies to create business value in fintech way?. International Journal of
Innovation, Management and Technology. 9(2). pp.74-78.
McConaghy, M. and et.al., 2017. Visibility and digital art: Blockchain as an ownership layer on
the Internet. Strategic Change. 26(5). pp.461-470.
Nanayakkara, S. and et.al., 2021. A methodology for selection of a Blockchain platform to
develop an enterprise system. Journal of Industrial Information Integration. 23.
p.100215.
Oh, J. and Shong, I., 2017. A case study on business model innovations using Blockchain:
focusing on financial institutions. Asia Pacific Journal of Innovation and
Entrepreneurship.
Puthal, D. and et.al., 2018. Everything you wanted to know about the blockchain: Its promise,
components, processes, and problems. IEEE Consumer Electronics Magazine. 7(4).
pp.6-14.
Online
Positive influence of consumer behaviour. 2021. [Online]. Available through:
<https://www.fca.org.uk/publications/research/research-note-cryptoasset-consumer-
research-2021>.