Consumer Behaviour and Dior: Building Customer Loyalty

This essay provides an in-depth analysis of consumer behavior within the context of the luxury brand Dior. It examines how Dior manages various operations, including repeat purchasing and customer loyalty, which are crucial for business success. The essay highlights the significance of customer behavior in business operations and uses Dior as a case study to illustrate key concepts. It delves into how Dior employs various strategies related to motivation, perception, attitude, personality, and lifestyle to enhance customer retention and build a strong brand image. The analysis covers the impact of Dior's marketing efforts, including social media, celebrity endorsements, and fashion events, on consumer perception and purchasing decisions. The essay also discusses factors like Maslow's hierarchy of needs and how Dior caters to consumer needs to foster loyalty and drive repeat purchases. The conclusion underscores the importance of understanding and adapting to consumer behavior for sustained business growth and competitive advantage.

CONSUMER BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................1
Reflective Essay.....................................................................................................................1
CONCLUSION................................................................................................................................5
REFERECES...................................................................................................................................6

INTRODUCTION
The customers are the blood and soul of the business organisations. They play a very
crucial and vital role in the management of the various operations in the company. Their
behaviour helps in the effective management of the various operations in the company (Horner
and Swarbrooke, 2016.). The customer behaviour plays a very crucial and vital role in the
effective management of the various operations of the business organisation. This essay is been
written in the reference of Dior, which is been taken as the organisation of context. Dior is one of
the world renowned luxury brand that is a part of LVMH, which is world largest luxury group. It
was found by Christian Dior, who was a designer, in 1946. The company manufactures a variety
of luxurious products and services of high quality, including the ready to wear clothings, leather
goods, fashion accessories, footwear, jewellery, fragrance, timepieces, make up and skin care
products. It is one of the largest producer of the women luxury products along with the children's
wear. The products are available through the retail outlets spreading worldwide as well as
available on online store of the company. These reflective essay will cover the effective
management of the various operations such as repeat purchasing and building of the customer's
loyalty that helps in the effective handling of the various operations in the company. Besides
this, the various aspects of the customer loyalty and behaviour are been taken into the
consideration that will help in the effective management of the various operations in the
company (Schütte and Ciarlante, 2016).
Reflective Essay
The Dior will look after the effective management of the various operations that will help
in the better handling of the various operations that helps in the effective management of various
concepts and operations that will help the cited firm to develop and make an effective
management of the various operations that will lead to the effective handling of the various
operations that will lead to the effective handling of the various functions of the company that
will lead to the effective rise in the consumer loyalty level, increasing their customer base and
causing the effective repeated purchasing of the various goods and services that helps in the
better rise in its productivity and profitability (Parker, 2014).. The deep impact of the various
policies and the functions that are been taken into the consideration by the Dior for the better
repeated purchase of the goods and building of strong customer loyalty. This will lead the
company to increase its productivity and customer's trust level in an effective and significant
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manner that will help in the better management of the different operations, leading the customers
to go for the repeated purchasing and build a better satisfaction and loyalty level (Solomon and
et.al., 2014.). The company will take into consideration various approaches like motivation,
perception, attitude, personality and lifestyle that will help in the effective handling of the
various operations of the company and improve the better customer retention by providing them
with a better product or service to fulfil their needs and demands.
Various factors plays a very vital and crucial role in the operations of the company. This
will help in the effective handling of the different operations in the company and will lead to the
better management of the various operations in the company. Some major factors that are been
taken into consideration are:
 Motivation: Motivation is the form of guidance that is been owned by the individual or a
firm or been provided, that encourage it to achieve one task (Solomon and et.al., 2014.).
The cited firm will motivate its customers to repeatedly purchase their products or
services. Other than this, the high quality of the products and services will also act as the
effective motivational factor for the customer's to purchase the goods of Dior again and
again. The effective handling of the different operations and the good behaviour and
customer relationship will also help the firm to have a better customer loyalty and meet
their requirements in an effective and significant manner. The high level of customer
satisfaction and loyalty will help the business firm to have a better customer or client
retention, which will lead to the repeated purchasing of the goods and services by the
customer. Better providing of the services will help in the development of the effective
management of the various operations in the company (East and et.al., 2016). Besides
this, it will psychologically influence the regular clients or consumers of the firm, which
will support the development of the effective and a positive behaviour towards the cited
business firm. The effective management of the customer loyalty and satisfaction level
will help in the better handling of the different operations to attract and impress the
customer to go for the repeated purchasing of the products and services from Dior. Other
than this, the development of the better customer loyalty will act as the major competitive
advantage for the firm, over its competitors. Apart from this, it will help in the effective
handling of various operations that will aid in the efficient management of various
function requirements to develop a better goods or services to maintain the customer
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loyalty and ensure the repeat purchasing. The motivated employee will become the loyal
customer who will effectively look after the better management of the various operations
that will improve the purchasing power of the customer to improve the overall
productivity and profitability in a better way (Carter and Yeo, 2016). As per the Maslows
hierarchy of needs model the physiological needs like water food etc and social needs
like love and affection are the driving factors that motivates a person to opt the repeat
purchasing and have loyalty. For example, the high quality of the product and services
will motivate the customer's to repeatedly purchase the products or services from Dior,
which will also improve the brand loyalty.
 Perception: Perception is the idea or the belief that is been formed in the mindset of an
individual in regard to a product or a service (East and et.al., 2016). Dior will also look
after the effective handling of the various operations that will help in the effective
handling of the various operations in the company. This will lead to the better
management of building a customer loyalty and ensuring the better handling of the
repeated purchasing in the organisation. Dior uses various social media platforms like
Facebook, Instagram etc, give ads in various fashion and luxury magazines, go for the
endorsement of its products and services with the well known celebrities like Johnny
Depp and Jennifer Lawrence to promote their products and services. Besides this, they
also use fashion shows and events to advertise or launch their product for the customers.
Such practices leads to the effective handling of the various operations and meeting the
needs or requirements of the customers in a better way. Apart from this, it helps in
development of a better trust level among the mindsets of the clients or the consumers of
its products and services (Torres‐Ruiz, Vega‐Zamora and Parras‐Rosa, 2017). The
effective development of the positive perception about the company will lead to the rise
in the sales of the company and repeated purchasing of its goods and services. The
positive perception will help the company to fulfil its operational requirements that will
help in the better management of the various operations that will help in the effective
management of the various operations in the company. This will help the cited firm to
have the effective control over the various operations that will improve the productivity
and profitability. Besides this, the better handling of the effective solutions will help the
company to identify the effective needs and demands of the customers and develop a
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product or a service accordingly. A better perception will help in building the effective
brand image which will improve the overall productivity and profitability of the company
and will lead to repeated purchasing and enhance the customer loyalty towards the brand.
Besides this, it will help in the better improvement of the various operations that will lead
to the effective handling of the production process, leading to the manufacturing of the
high quality product and services (artmann, Apaolaza and D’Souza, 2018). It is based on
the experience gained by the person through the various senses and the actions like
effective marketing that helps Dior to catch customers attention. For instance, Dior has
used the effective collaboration with the celebrities and well known personalities that will
help it in better growth in repeated sales and improving its brand loyalty.
 Attitude: Attitude is the behaviour or outlook of a person or an individual towards
something (Torres‐Ruiz, Vega‐Zamora and Parras‐Rosa, 2017. The attitude of the
customer too plays a very significant and crucial role in the effective management of the
various operations that will help in the effective handling of the needs and demands of
the customers and fulfil them in an effective and significant manner. The better handling
of the attitude will lead to the better management of the various operations in the
company and this will lead to the rise in the productivity and profitability of the
company. This helps in the better management of the various operations and helps in the
meeting of the different operations that helps in improvement of repeated customer
purchasing and increase the loyalty and trust level of the customer towards the Dior. The
positive attitude of the customers will help the firm to meet the needs and requirements of
the user or clients in a better way. This helps in the better management of the various
operations that help in the effective improvement of the various operations to give the
customers with attractive, value for money and high quality products (Ulph Panzone and
Hilton, 2017). This will help in the effective management of various operations in the
company to meet the needs and requirements of the customers. This will help the cited
firm to increase the number of the repeated purchasing from its customers and improve
their satisfaction level that will help in the better management of various operations to
meet the requirements of the users to improve their loyalty towards Dior. Besides this, it
will help in the effective handling of the various operation that will lead to the effective
rise in the loyalty level of the clients or the customers of the company. This will improve
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the brand image and satisfaction level of its users. Besides this, the positive attitude of the
customer's will act as the competitive advantage for the company over its rivals and help
it to have a better market share and revenue generation. It can be affective, cognitive and
behavioural depending on the conditions and environment in a better way. For instance,
Dior will use this approach to improve the attitude of the people, that will lead to the
effective rise in the repeated selling and growth in the customer loyalty that will help in
the better handling of the various operations.
 Personality: The personality is the belief, practice and ideas that are been carried by the
individual person (East and et.al., 2016).The major advantage of the Dior is that it
develops the product or the services as per the needs and requirements of the user or the
customers that will help it to meet the needs and requirements of the user in an effective
and significant manner. The various products like shoes, apparels, fragrances etc. are
been developed in the firm as per the needs and requirements of the customers. Other
than this, it will help in the better management of the various operations to develop a
better product or service as per the needs and requirements of the user (May 2016.).
Besides this, it also helps the company to develop the products as per the changing
demands of the user. This will increase the brand loyalty of the customer and will lead to
the better management of the various operations as per the needs and requirements of the
user. The rise in the satisfaction level of the user and the improvement of the various
operations leads to the better management of the different operations that helps in the
better handling of the different operations in a better way. The personality factor will also
lead to the effective handling of the repeated purchasing of the goods and services in the
company that will lead to the better management of the various operations at Dior. The
effective management of the various operations will lead to the effective handling of the
various operations and meeting the requirements of the clients and the users in a better
way. This will lead to the better handling of the various operations in a very effective
way. Apart from this, the company will be interacting and will be using the celebrities
and other well known personalities that will help in the effective handling of the various
operations that will help in the better management of the operations in the company this
will also increase the productivity. The personality will be deeply affected by
innovativeness, uniqueness and sensation seeking by the individual impacting sales of
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Dior. For example, The firm has developed the effective products such as apparels,
perfumes, shoes etc. that are been manufactured keeping in mind the personality of the
customers leading to the repeated purchasing of goods and brand loyalty.
 Lifestyle: It is the values, interests and beliefs or practices according to which the
individual lives (Ulph Panzone and Hilton, 2017). As Dior is a luxury brand, it will lay a
deep impact on the various operations in a better way. Other than this, the effective
handling of the different operations will also impact the lifestyle of its users. They will
develop the effective products and goods to maintain the style statement and high level of
lifestyle of the user or the individual customer. They will develop the effective goods that
will help in the better management of the various operations to improve the product
quality to increase the satisfaction level of its customer (Mallaiah, Ramana, and Murthy,
2018.). The customers will also get the effective chance to repeatedly purchase the goods
and services from the cited firm to maintain their lifestyle. This will act as the indicator
of the customer's satisfaction level in a better way. Besides this, the regular purchasing of
the goods and services from the cited firm will help in the effective growth in its
satisfaction level. Other than this the better handling of the different operations in the
organisation will lead to the significant development of the high quality products and
services by Dior. This will help in the effective handling of the various operations that
will lead to the better management of the various operations that will lead to the effective
rise in the productivity and profitability of the company to maintain the standard of
lifestyle of the customers. The effective growth of the various factors will help the firm to
gain a better productivity and repeated sales and brand loyalty for Dior. For example, The
high quality products and services that are been developed by the business enterprise will
be used by the customers to showcase their lifestyle and standard of living.
CONCLUSION and RECOMMENDATION
Thus, this can be said from the report that the effective handling of the various operations
is very necessary for the better management of the different operations. The importance of the
various factors such as motivation, perception, lifestyle, attitude, personality on the repeated
purchasing and improved brand- customer's loyalty that leads to the effective client or user
retention will help the firm to improve its operations in a very effective way. Diors comes in the
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achiever. Besides this, it is recommended that Dior can produce their products and services for
economic rates to cater maximum number of customers.
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REFERECES
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