BBS301 - Consumer Behavior: A Literature Review on Ethical Purchasing

This literature review synthesizes various articles focusing on the factors influencing consumer behavior, particularly in the context of ethical purchasing. Key themes include the impact of perceived usefulness, ease of use, social influences, and facilitating conditions on purchasing decisions. The role of social media in shaping consumer attitudes and the importance of corporate social responsibility and sustainability are also examined. Furthermore, the review highlights the significance of service quality, life cycle assessment tools, and understanding the differences between high-value and low-value customers in maintaining ethical standards and influencing purchasing decisions. The articles collectively emphasize the need for businesses to adopt ethical practices to positively influence consumer behavior and achieve sustainable growth. Desklib provides a platform for students to access this assignment and many other solved assignments and past papers.

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References Summary
Alraja, Mansour Naser,
and Maryam Ali Said
Kashoob. "Transformation
to electronic purchasing: an
empirical
investigation." Telkomnika,
17, no. 3 (2019): 1209-1219.
The paper has demonstrated the four constructs procedure
such as perceived usefulness, perceived ease, social
influences, and facilitating conditions which provide a huge
impact on the purchasing decision of people. The findings
define that all these procedures help the firm in maintaining
their ethical approaches towards their consumers.
Saine, Ruby, Alexander J.
Kull, Ali Besharat, and
Sajeev Varki. "I See Me:
The Role of Observer
Imagery in Reducing
Consumer
Transgressions." Journal of
Business Ethics(2019): 1-12.
The article discusses the reason for reducing consumers in the
organisation. In the current trend, it is noticed that most of the
organisations do not follow the code of conduct of their
business, and this causes a negative impact on the purchasing
decision of consumers.
Gupta, Garima, and Aastha
Verma Vohra. "Social
Media Usage Intensity:
Impact Assessment on
Buyers’ Behavioural
Traits." FIIB Business
Social media plays an important role in shaping consumer
behaviour and attitude. In addition, it also influences
organisations to maintain an ethical approach with their
consumers. By using social media, the firms increase the
impact of online purchases of their consumers.

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Review (2019):
2319714519843689.
Vasić, Nebojša, Milorad
Kilibarda, and Tanja
Kaurin. "The influence of
online shopping
determinants on customer
satisfaction in the Serbian
market." Journal of
Theoretical and Applied
Electronic Commerce
Research 14, no. 2 (2019):
70-89.
By online shopping approach, customers are most satisfied
than the traditional offline approach. This article provides the
impact of online determinants on the consumer purchasing
decision. For determining this, a conceptual model has used
that briefly discusses the influence of online procedure over
people decision of purchasing goods and services.
Tollin, Karin, and Lars
Bech Christensen.
"Sustainability marketing
commitment: Empirical
insights about its drivers at
the corporate and
functional level of
marketing." Journal of
Business Ethics 156, no. 4
The paper discusses the importance of corporate social
responsibility for an organisation. Maintaining appropriate
CSR activity, the firm increases its sustainability approach,
which thus helps them to create a positive impact on the
buying decisions of their consumers.

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(2019): 1165-1185.
Yang, Nannan, and Jung E.
Ha-Brookshire. "Truly
sustainable or not? An
exploratory assessment of
sustainability capability of
textile and apparel
corporations in China from
the moral responsibility
perspective." Fashion and
Textiles 6, no. 1 (2019): 15.
The article demonstrates that for maintaining sustainability in
a firm, it is important for them to follow the moral
responsibility theory. With the help theory, they not only
perceive sustainability but also can reach their goals by
maintaining an ethical approach in relation to their business.
Alexander, Rachel.
"Emerging roles of lead
buyer governance for
sustainability across global
production
networks." Journal of
Business Ethics (2019): 1-
22.
The paper demonstrates that for maintaining the sustainability
approaches of the Global Production Networks (GPNs), it is
essential for the firm to follow proper governmental roles and
maintain an ethical standard in business. By this approach,
they easily influence the decision-making process of
purchases and also maintain their business sustainability
activity.
Saraswat, Chitresh, Pankaj
Kumar, Rajarshi Dasgupta,
The articles demonstrate that an exploratory investigation was
done on the hydrothermal characteristics of the groundwater

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Ram Avtar, and Prashant
Bhalani. "Sustainability
assessment of the
groundwater quality in
Western India to achieve
urban water
security." Applied Water
Science 9, no. 4 (2019): 73.
procedure in order to know the way by which the management
can bring a positive impact on the business. For maintaining
sustainability and creating a positive impact, it is essential for
the company to maintain ethical standards in its business
procedure.
Padlee, Siti Falindah,
Cheong Yun Thaw, and Siti
Nur 'Atikah Zulkiffli. "The
relationships between
service quality, customer
satisfaction, and buying
intentions in the private
hospital industry." South
African journal of business
management 25, no. 1
(2019): 1-19.
The paper reveals that service quality plays a vital role in
increasing the consumer satisfaction level. It helps the
organisation to maintain their ethical standards that can
influence the decision makers to purchase products from the
companies who follow the ethics properly.
Cabot, María Inés, Amalia
Luque, Ana de las Heras,
and Francisco Aguayo.
The article discusses the life cycle assessment tool, which is
essential for innovating smart goods for the consumer. The
tool is beneficial as it influences the purchasing decision of the

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"Aspects of sustainability
and design engineering for
the production of
interconnected smart food
packaging." PloS one 14,
no. 5 (2019): e0216555.
consumers. In addition, the paper also defines the importance
of this tool on maintaining the ethics of consumption by the
organisation.
Prateek, Dudhale, and Patil
Milind Ruparao. "Case
Study: A Study of Source of
Information towards
buying decisions of
Customers concerning
Budget Segment Car in
Malwa Region." Advances
in Management 12, no. 2
(2019): 36-38.
The study demonstrates the way by which the purchasing
decision of the people changes. It is seen that social media
platform are quite essential for changing the purchasing
decision of the buyers.
Kakalejčík, Lukáš, Jozef
Bucko, and Martin
Vejačka. "Differences in
the buyer journey between
high-and low-value
customers of the e-
The articles discuss the procedure by which an organisation
can easily differentiate between low value and high-value
consumer. For making high-value consumer it is essential for
the firms to follows all the ethical rules and maintain a
positive attitude with their consumer.

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commerce business."
Journal of Theoretical and
Applied Electronic
Commerce Research 14, no.
2 (2019): 47-58.