MBA404 Consumer Behavior: FMCG Survey Sample and Analysis Report

This report presents an analysis of a SurveyMonkey survey conducted on Fast-Moving Consumer Goods (FMCG). The survey, comprising 10 questions, explores various aspects of consumer behavior, including the importance of perception, attitudes, motivations, and the influence of group and individual differences, culture, family, and lifestyle on purchasing decisions. The results indicate high levels of agreement across the questions, with most respondents selecting the most positive options. Key findings reveal strong consumer interest and positive perceptions towards the surveyed FMCG products. The analysis includes statistical data, such as average scores, standard deviations, and response distributions, which support the conclusions drawn about consumer behavior and preferences. The report aims to provide insights into the factors driving consumer choices and the implications for marketing strategies within the FMCG sector, offering a comprehensive overview of the survey data and its practical applications. This report is contributed to Desklib, a platform providing AI-based study tools for students.

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 1/8
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SUMMARY ] DESIGN SURVEY ] PREVIEW & SCORE] COLLECT RESPONSES] ANALYZE RESULTS
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RESPONDENTS: 15 of 15
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SAVED VIEWS (1) ?
EXPORTS ?
UPGRADE
SHARED DATA ?
QUESTION SUMMARIES DATA TRENDS INDIVIDUAL RESPONSES
Quiz Summary
Q1
Page 1
1 100%
1 100%
1 100%
AVERAGE SCORE
99% • 149/150PTS
STATISTICS
Lowest Score Median Highest Score
90% 100% 100%
Mean: 99%
Standard Deviation: 3%
Question Ranking
Show all quiz questions
Score
Number of respondents
0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100%
0
4
8
12
16
20
QUESTIONS (10) – DIFFICULTY – AVERAGE SCOR
Q1 What is the importance of perception on customer’s behavior of FMCG
products?
Q2 How are the attitudes of the consumers towards the FMCG products?
Q3 What motivates the consumers to purchase FMCG products?
Customiz
What is the importance of perception on customer’s behavior o
products?
Answered: 15 Skipped: 0
Ÿ
&

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 2/8
Q2
15/15 80.00%
15/15 13.33%
15/15 6.67%
15/15 0.00%
15/15 0.00%
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
Extremely
valuable
Very valuable
Somewhat
valuable
Not so valuable
Not at all
valuable
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
Extremely valuable– 3
Very valuable– 3
Somewhat valuable– 3
Not so valuable– 3
Not at all valuable– 3
Customiz
15/15 40.00%
15/15 46.67%
15/15 6.67%
How are the attitudes of the consumers towards the FMCG prod
Answered: 15 Skipped: 0
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
Extremely
interested
Very interested
Somewhat
interested
Not so
interested
Not at all
interested
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
Extremely interested– 3
Very interested– 3
Somewhat interested– 3 Ÿ
&

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 3/8
Q3
Q4
15/15 6.67%
15/15 0.00%
TOTAL
ANSWER CHOICES – SCORE – RESPONSES
Not so interested– 3
Not at all interested– 3
Customiz
15/15 40.00%
15/15 46.67%
15/15 6.67%
15/15 6.67%
15/15 0.00%
What motivates the consumers to purchase FMCG products?
Answered: 15 Skipped: 0
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
Very high
quality
High quality
Neither high
nor low quality
Low quality
Very low
quality
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
Very high quality– 3
High quality– 3
Neither high nor low quality– 3
Low quality– 3
Very low quality– 3
Customiz
What are the effects of group differences on FMCG products?
Answered: 15 Skipped: 0
Ÿ
&

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 4/8
Q5
15/15 40.00%
15/15 40.00%
15/15 13.33%
15/15 6.67%
15/15 0.00%
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
A great deal
A lot
A moderate
amount
A little
None at all
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
A great deal– 3
A lot– 3
A moderate amount– 3
A little– 3
None at all– 3
Customiz
15/15 35.71%
15/15 28.57%
15/15 14.29%
What are the effects of individual differences on FMCG products
Answered: 14 Skipped: 1
QUIZ STATISTICS
Percent Correct
93%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
Extremely
familiar
Very familiar
Somewhat
familiar
Not so familiar
Not at all
familiar
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
Extremely familiar– 3
Very familiar– 3
Somewhat familiar– 3 Ÿ
&

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 5/8
Q6
Q7
15/15 21.43%
15/15 0.00%
TOTAL
ANSWER CHOICES – SCORE – RESPONSES
Not so familiar– 3
Not at all familiar– 3
Customiz
15/15 40.00%
15/15 33.33%
15/15 13.33%
15/15 0.00%
15/15 13.33%
How culture influences the consumer behavior towards the FMC
Answered: 15 Skipped: 0
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
Extremely
effective
Very effective
Somewhat
effective
Not so
effective
Not at all
effective
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
Extremely effective– 3
Very effective– 3
Somewhat effective– 3
Not so effective– 3
Not at all effective– 3
Customiz
What role does family play in the customer behavior on FMCG?
Answered: 15 Skipped: 0
Above average
Average
Below average
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Ÿ
&

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 6/8
Q8
Q9
15/15 53.33%
15/15 46.67%
15/15 0.00%
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
ANSWER CHOICES – SCORE – RESPONSES
Above average– 3
Average– 3
Below average– 3
Customiz
15/15 73.33%
15/15 26.67%
15/15 0.00%
How the lifestyle of the consumers impacts their behavior towa
goods?
Answered: 15 Skipped: 0
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
Above average
Average
Below average
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
Above average– 3
Average– 3
Below average– 3
Customiz
What are the psychological factors that influence the purchasin
the consumers?
Answered: 15 Skipped: 0
Ÿ
&

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 7/8
Q10
15/15 53.33%
15/15 26.67%
15/15 13.33%
15/15 6.67%
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
The most
important...
A top
priority, bu...
Not very
important
Not important
at all
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
The most important priority– 3
A top priority, but not the most important– 3
Not very important– 3
Not important at all– 3
Customiz
15/15 33.33%
15/15 46.67%
15/15 13.33%
What are the significances of value proposition on consumer be
Answered: 15 Skipped: 0
QUIZ STATISTICS
Percent Correct
100%
Average Score
15.0/15.0 (100%)
Standard Deviation
0.00
Difficulty
1/10
TOTAL
Very positive
Positive
Neutral
Negative
Very negative
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ANSWER CHOICES – SCORE – RESPONSES
Very positive– 3
Positive– 3
Neutral– 3 Ÿ
&

9/11/2018 SurveyMonkey Analyze - fmcg
https://www.surveymonkey.com/analyze/_2BP8xDxIe3JXGno7s7cRY35CjsZ0uI8k7mKH004fi30w_3D 8/8
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15/15 6.67%
15/15 0.00%
TOTAL
ANSWER CHOICES – SCORE – RESPONSES
Negative– 3
Very negative– 3
Ÿ
&