MBA404 Consumer Behavior: Survey Report on Luna 2 Foreo Face Cleanser

This report presents an analysis of a survey conducted to understand consumer buying behavior concerning the Luna 2 Foreo face cleanser. The study explores various factors influencing purchasing decisions, including perception, attitudes, motivation, group and individual differences, culture, family, and lifestyle. The survey, administered through SurveyMonkey, collected data from 15 participants, primarily focusing on gender, age, and their experiences with the product. Key findings reveal that most consumers perceive the Luna 2 Foreo as an excellent product, driven by skincare expectations and its ultra-hygienic properties. Cultural and family influences significantly impact purchasing decisions, with social norms and modern lifestyles playing crucial roles. The report concludes with an analysis of emerging themes, offering insights for businesses to tailor their marketing strategies, emphasizing the importance of understanding consumer perception, cultural nuances, and the influence of family and lifestyle factors to enhance product appeal and market success.

Running Head: MANAGEMENT
Consumer buying Behaviour

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Table of Contents
1. Purpose (the goal of your survey)......................................................................................................3
2. Development of a survey instrument (the objectives of your survey questions)................................3
3. Administration processes (how was this survey distributed and why)...............................................3
4. Data Analysis (a succinct summary of the survey results).................................................................4
Survey through questionnaire................................................................................................................4
5. Key Findings (an analysis of emerging themes from gathered results)..............................................8
References...........................................................................................................................................10
Appendix.............................................................................................................................................12

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1. Purpose (the goal of your survey)
This study has been conducted by this study for increasing the recent knowledge of group
about customer buying behaviour in the context of Luna 2 foreo face cleanser. This study has
considered certain components such as perception, culture, lifestyle, attitudes, and family,
individual differences, and motivation. It could enable to make a decision with respect to
Luna 2 foreo face cleanser.
2. Development of a survey instrument (the objectives of your survey questions)
This research is performed by using survey monkey. This software is usually practised by
researcher caused by getting reliable data in the context of particular study matter. The
investigator has made simple and easy research questions which are effective causes of
meeting the research objectives. In addition, it is evaluated that the Likert scale tool is used
by investigator caused by obtaining reliable information towards the research matter.
3. Administration processes (how was this survey distributed and why)
In this, the investigator has made research questions which have been asked by the
participants. In this, the investigator finalized the research questions to get reactions to the
factors affecting consumer buying behaviour. As a result, the researcher has chosen diverse
sources caused by getting the reactions towards research matter. It is illustrated that a monkey
survey is an imperative tool in getting reliable responses of the customer (Ansari and
Mohammed, 2015).
It is illustrated that 15 people that have been chosen caused by declining biases from the
study. Moreover, it is illustrated that the sample size can be effective in leading the study. In
any research, the investigator always discussed norms related to the study with the research
candidates causes meeting the aim of the research issue. The investigator informed to all the
research participants that they would skip research whether they did not feel god. Moreover,
it is illustrated that the investigator would discuss everything about the study caused by

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making a trustworthy relation with participants (Yin, et al., 2014). As a result, the researcher
will be able to get the data towards the concern (Jung, et al., 2016).
4. Data Analysis (a succinct summary of the survey results)
Survey through questionnaire
Demographic-based questions
SQ1: Please specify your gender?
Masculine 33.33%
Feminine 66.67%
Others 0.00%
This investigator has made a plan to consider male, female, as well as others, to get the
diverse kinds of responses towards their purchasing behaviour. But, after the completion of
this study, it is observed that people who have participated in this study were only male and
female and female contestants were more than male. In this, 33.33% of participants were
male while 66.67% were female.
SQ2: Please mentioned your age-group
19-23 13.33%
24-28 53.33%
29-33 33.33%
More than 34 0.00%
With respect to the above table, it is found that 53.33% of participants were having the age of
24- 28 while only 13.33% were 19-23 of the age group. Thus, it is found that most of the
people who participate in the study have come at the age of 24 to 33.
Theme 1: Perception

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SQ3: In your perception, what is your overall level of satisfaction regarding Luna 2 foreo
face cleanser?
Excellent 60.00%
Good 20.00%
Satisfactory 6.67%
Poor 0.00%
Very Poor 13.33%
With respect to the above table data, it is illustrated that 60.00% of people are feeling that
Luna 2 foreo face cleanser is an excellent product. They feel positive after consuming this
product. Apart from this, 13.33% were having a negative experience with this product.
Theme 2: Attitudes
SQ4: Why do you want to buy Luna 2 foreo face cleanser?
Skincare
expectations
33.33%
Customized
cleansing product
26.67%
Ultra-hygienic 33.33%
Removing
wrinkles
6.67%
From the data, it is found that most of the people believed that the main reason for purchasing
Luna 2 foreo face cleanser is Skincare expectations as well as Ultra-hygienic. In this, it is
illustrated that 26.67% of people believe that this product is chosen for customizing.
Moreover, it is illustrated that 6.67% of people use this product for removing wrinkles.
Theme 3: Motivation
SQ5: Which source motivates you to purchase Luna 2 foreo face cleanser?

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Ensures a complexion that looks
beautiful, rejuvenated and radiant
33.33%
Effective massaging and facial
cleansing
53.33%
A wave of T-Sonic pulsations 13.33%
12 multi-zone brush and pulsation
intensities
0.00%
From the data, it is illustrated that 53.33% of people believe that this product is using for
effective massaging and facial cleansing while 33.33% of people believed that 33.33% of
people were believed that Luna 2 foreo face cleanser ensures a complexion that looks
beautiful, rejuvenated and radiant. In addition, it is examined that only 13.33% purchased this
product for Wave of T-Sonic pulsations.
Theme 4: Group and individual differences
SQ6: Which factors influence you to buy Luna 2 foreo face cleanser?
Friends 46.67%
Group 40.00%
Social Media 13.33%
Past Experiences 0.00%
From the data, it is illustrated that there are certain factors which could influence to an
individual for purchasing products and service named as friends, family, social media, and
past experience. From the data, consumer believed that 46.67% of people were influenced by
friends while 40% were influenced by the group. Social media could also change the
behaviour of people.
Theme 5: Culture
SQ7: Do you highly influenced by culture to buy Luna 2 foreo face cleanser?
Strongly agree 73.33%

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Agree 26.67%
Neither agree
nor disagree
0.00%
Disagree 0.00%
Strongly
disagree
0.00%
The obtained data demonstrated that 73.33% were strongly agreeing that culture influences
them to buy Luna 2 foreo face cleanser. Further, it can be stated that the decision to purchase
behaviour could be affected by culture.
SQ8: Which cultural factor do you highly influence for purchasing Luna 2 foreo face
cleanser?
Social norms 80.00%
Corporate social
responsibility
20.00%
Values 0.00%
From the data, it is illustrated that there are certain factors that are part of the culture named
as values, corporate social responsibility, and social norms. From this, 80.00% of people were
affected by Social norms. Apart from this, 20% of people believed that corporate social
responsibility is another element that influenced purchasing Luna 2 foreo face cleanser.
Theme 6: Family
SQ9: Do you highly influenced by your family to purchase Luna 2 foreo face cleanser?
Strongly agree 66.67%
Agree 20.00%
Neither agree nor disagree 0.00%
Disagree 6.67%
Strongly disagree 6.67%

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In this, it is illustrated that 66.67% of people were believed that they influenced by the family
to purchase Luna 2 foreo face cleanser while 6.67% have disagreed that only family could
influence them to have their products and services.
Theme 7: Lifestyle
SQ10: Which lifestyle factor has an impact on your behaviour to purchase Luna 2 foreo face
cleanser?
Modern lifestyle 73.33%
Income 20.00%
Mental attitude 6.67%
Work relationship 0.00%
From the data, it is illustrated that 73.33% of modern lifestyle has an impact on your
behaviour to purchase Luna 2 foreo face cleanser while 20.00% of people believe that income
affecting their behaviour.
5. Key Findings (an analysis of emerging themes from gathered results)
Perception
It is addressed that perception of an individual could affect the behaviour of people hence the
organization should need to understand the perception of people by conducting a direct and
indirect conversation with them before launching their products in the market (Trotta, 2018).
It is because; the perception could affect the satisfaction level of consumers (Rödiger and
Hamm, 2015).
Culture
It is evaluated that culture could also affect the mind of people to have any products and
services of the organization. Therefore, the organization should understand the norms of
culture and always reminds that their products do not harm any culture (Badgaiyan and

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Verma, 2015). If an organization made its products on behalf of the culture then it reflects its
profitability (Rani, 2014).
Attitude
It can also be recommended that an organization should understand people attitude as it
means an organization deeply evaluates what a consumer expect to them before making their
products and services (Gatautis and Medziausiene, 2014).
Motivation
It is also found that motivation is also an imperative factor that affects the behaviour of a
consumer. The organization should need to understand different factors that inspire them to
have goods for long terms named as offers, quality, and CSR act (Joshi and Rahman, 2015).
Individual and group differences
From the data, it is addressed that the organization should remember individual as well as
group differences at the time of making their products. The organization should remember
those factors that could influence them to have products and services (Gatersleben, et al.,
2014).
Family
In the country, a family is the most imperative factors that inspire them to have products and
services of an organization. It is illustrated that the company should make a plan and offer an
attractive family discount that supported to attract people for having products and services
(Kumar and Ghodeswar, 2015).
Lifestyle
Lifestyle is another element which reflects the behaviour of people hence this organization
should identify the lifestyle of the country for increasing the profitability of the firm (Ramya,
and Ali, 2016).

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References
Ansari, N.U. and Mohammed, H., 2015. Factors affecting the intent to purchase halal
personal care products: empirical evidence from Pakistan. International Journal of Islamic
Marketing and Branding, 1(2), pp.199-213.
Badgaiyan, A.J. and Verma, A., 2015. Does the urge to buy impulsively differ from
impulsive buying behaviour? Assessing the impact of situational factors. Journal of Retailing
and Consumer Services, 22, pp.145-157.
Gatautis, R. and Medziausiene, A., 2014. Factors affecting social commerce acceptance in
Lithuania. Procedia-Social and Behavioral Sciences, 110(2014), pp.1235-1242.
Gatersleben, B., Murtagh, N. and Abrahamse, W., 2014. Values, identity and pro-
environmental behaviour. Contemporary Social Science, 9(4), pp.374-392.
Joshi, Y. and Rahman, Z., 2015. Factors affecting green purchase behaviour and future
research directions. International Strategic management review, 3(1-2), pp.128-143.
Jung, J., Shim, S.W., Jin, H.S. and Khang, H., 2016. Factors affecting attitudes and
behavioural intention towards social networking advertising: a case of Facebook users in
South Korea. International Journal of Advertising, 35(2), pp.248-265.
Kumar, P. and Ghodeswar, B.M., 2015. Factors affecting consumers’ green product purchase
decisions. Marketing Intelligence & Planning.
Ramya, N. and Ali, M., 2016. Factors affecting consumer buying behaviour. International
journal of applied research, 2(10), pp.76-80.
Rani, P., 2014. Factors influencing consumer behaviour. International journal of current
research and academic review, 2(9), pp.52-61.
Rödiger, M. and Hamm, U., 2015. How are organic food prices affecting consumer
behaviour? A review. Food Quality and Preference, 43, pp.10-20.

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Trotta, G., 2018. Factors affecting energy-saving behaviours and energy efficiency
investments in British households. Energy Policy, 114, pp.529-539.
Yin, J., Gao, Y. and Xu, H., 2014. Survey and analysis of consumers' behaviour of waste
mobile phone recycling in China. Journal of Cleaner Production, 65, pp.517-525.

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Appendix
Survey
https://www.surveymonkey.com/analyze/
MGBlyhWLE9A_2FzbGk8RlrR7pfdj6mrDOdP13Fhdb4wRY_3D?tab_clicked=1