Consumer Behavior Analysis: Travelodge and Hospitality Industry Trends

This report delves into the intricacies of consumer behavior within the hospitality industry, using Travelodge as a case study. It explores the various factors influencing customer decisions, including cultural and psychological elements, and examines the significant impact of digital technology. The analysis covers consumer trends, the role of online reviews, and the challenges and opportunities faced by hospitality businesses. The report highlights how companies like Travelodge adapt to evolving consumer expectations, emphasizing the importance of understanding consumer behavior for growth and profitability. The conclusion summarizes key findings and underscores the need for continuous adaptation to market trends and technological advancements in order to build strong customer relationships and provide superior services. References are included to support the analysis.

Consumer decision making
process

Table of Content
• Introduction
• Factors influence consumer behavior in hospitality industry
• Consumer trends impact digital technology
• Factors influence consumer behavior and driving trends
• Analysis of emerging consumer behavior
• Conclusion

Travelodge is hospitality company and it is private company founded in 1958.
this company is second largest hospitality company in UK. They maintain 560+
hotel outlets and has franchise in Spain and Ireland. Company offer modern rooms
at low-cost. In a year 18 millions customers visit hotel and 90% customers are
book their rooms on application. Company have great market network. Staff
members are well trained and have flexible working time.
Introduction

Cultural factors : Cultural factor is the basic field which affect the human need and
wants. This factor affect the behavior and value of customers. Every cultural has sub
cultural that give different individuality, sub cultural consider caste, nationality, and
etc. in this industry know customers are explore more variety in terms of cuisines
and hotels. Travelodge fulfill their wants at less cost, customer satisfaction is more
important in hospitality.
Factors influence consumer behavior in
hospitality industry:

Psychological factors : It includes four factors that affect the consumer buying
behavior; motivation, attitude, learning and impression. Know days technology
is very fast, customers can directly check rating on online and take decision.
Travelodge has great band image in market they offer great deals according to
sessions and provide best service ,so they has loyal customers.
Continue...

Now days hospitality industry have great technology such as travelodge has own
application and provide online services, customers can check rating of hotel, price,
offers, location and many more company have online payment feature ,so hotel get
confirmation and get amount also. Consumers can use digital cards and e wallets. It
is helpful for customers in buying decision. customers are not get confused due to
technology it is easy to find hotels according your needs and wants. Travelodge
company regularly takes feedback through online from customers for improving
the service quality. It helps in increasing profitability. .
Consumers trends impact of digital technology

Various factors influence consumer behavior
are driving trends in hospitality
Cultural factor : Now customers have different taste , wants and needs
hospitality industry have to make changes according to customers needs
some times the company face challenges to fulfil their needs. In market
trends are change day by day so it is difficult to maintain. Travelodge focus
on different cuisines and room or services quality.

Continue...
Physiological factor : Now days customers are using online applications for
check rating, offer, price,services. But some times they catch negative rating or
comments so it change the customer mind. Every customers have different need
and expectations so for travelodge it is challenge to observe and provide services
according to each customers.

Analysis of the emerging consumer behavior
In favour ; customers can check services quality, offers, price factors and many
more on online it is easy for customers in decision making and fulfil their
expectation and maintain lifestyle. Travelodge provide various coupons,
discounts, great facilities to customers and also they have special offers for loyal
customers. Company has good brand image so customers are easily attract. It is
helps in increase growth and profitability of company.

Continue...
In against ; some times company can't meet customer's expectation , they notice
wrong review and rating it change their mind, on online application every customers
can put their review according their experience so it is not mandatory that every one
has great experience some of customers has bad to , it impact in negative way on
customers and some times customers face issue in payment like they done payment
method but hotel not received the payment due to server issue , this problem is
common in every hospitality industry. These reasons can decrease the growth rate and
profitability of company.

As per above analysis, it is concluded the consumer behavior of the company . The
factors of consumer behavior is important for growth ,profitability and improvement
of hospitality industry. They focus on trend market and target according different age
groups and gender base like children's needs are different and female or male needs
are different so it is important how to manage both , it is helps in providing better
services. Every one has different lifestyle , so hospitality industry should make
changes according to customers and trend in market. In hospitality market
technology is most important now days it makes easy for customers as well as
company. It helps in build strong relationship with customers through online
application.
Conclusion

Bigne, E., Chatzipanagiotou, K. and Ruiz, C., 2020. Pictorial content, sequence of
conflicting online reviews and consumer decision-making: The stimulus-organism-
response model revisited. Journal of Business Research.
Dasgupta, S. and Kothari, R., 2018. The impact of digital word-of-mouth communication
on consumer decision-making processes: With special reference to fashion apparel
industry. In Holistic Approaches to Brand Culture and Communication Across
Industries (pp. 176-198). IGI Global.
References