Analysis of Consumer Behavior and Digital Influence in Hospitality

This report provides an analysis of consumer behaviour within the hospitality industry, examining the various factors that influence consumer decisions. It explores the impact of cultural, social, and personal factors on consumer attitudes and buying behaviour. The report delves into how digital technology and emerging trends, such as online booking and check-in, are reshaping the industry and affecting customer satisfaction. It highlights the importance of adapting to these changes to meet customer needs and maintain competitiveness. The report also references the need for businesses to carefully examine and analyze customer attitudes, emphasizing the impact of social influences and the importance of providing excellent service to increase customer loyalty and overall profitability within the hospitality sector. References are provided to support the findings.

Hospitality
Consumers Behaviour
and
Insights

Content
 Influence of various factors on consumer behaviour and attitude
 Changes in consumer trends due to digital technology
 Conclusion
 References

Consumer behaviour is related with
the study of consumer behaviour
and how goods are being consumed
and the way they are dispose off.
This is behaviour which is
influenced by various element such
as culture, social class and sub
culture in which they are living.
INTRODUCTION

Influence of some factors on attitude of a
consumer behavior
Consumer Behaviour refers to a study of
how various individuals and groups
consume, buy and dispose off various
product which they are using, this is very
helpful in assisting and understanding
various factors which may affect buying
procedure undertaken by consumers. some
of important factors in this are discussed
below:

Cont...
Cultural factors : These are the factors which are related to perception and
values of a individual which get developed because of sub-culture and
culture in consumer lives
Social factors : This is a factor which is related with close family members
such as family, society and many others

Cont..
Personal factors : These are the personal factors such as life cycle,
economic condition, age and many such factors which can posses a
influence on behaviour of a consumer
Psychological factors : This is last factor which is based on motivation
level and perception of individuals, these also posses a direct impact
on behaviour of a consumer.

Cont..
Apart from above discussed factors there are some challenges also which
are faced by organization so that they can provide satisfactory
services to their customers which are discussed below:
Tangibility : It is said that physical facilities which are provided in a
organization belonging to hospitality industry so that their
requirements can be fulfilled to increase the quality of service.

Cont..
Reliability and Responsiveness : This is also helpful in fulfillment of
service which have been earlier so that customer loyalty can be
increased and they are loyal with this company for a longer duration
of time.
Assurance : This is related to staff members who have to be sufficient
in having knowledge base and assistance is provided to satisfy
wants and needs of their customers.

Changes in trends of consumer because of
digital technology
It is analysed that behaviour of customers is influenced by various elements
such as technology is the most important factor which assists in enhancement of
demands of their customers. Hence in case of Marriott hotel emerging customer
trends which is affecting the hospitality industry are discussed below:

Cont...
Growing technology: This is related to growing technology which is required
by whole industry so that innovation can be bring in overall services which are
being provided by a particular organisation.

Newer roles for staff: With advancement and growth in technology
there is a preference for online mode for check-in, booking facilities
this is necessary for adapting with changing technology. This will
help in providing services which are highly professional and is used
for increasing satisfaction level of their present as well as
prospective customers.

Continue…
This will help in providing services which are highly professional and is used
for increasing satisfaction level of their present as well as prospective
customers.