Consumer Behaviour and Digital Trends in the Hospitality Industry

This report examines consumer behavior within the hospitality industry, focusing on factors such as social influences (reference groups, family, role, and status), personal factors (age, occupation), cultural aspects, and psychological factors (motivation, perception). It analyzes how digital technology is reshaping consumer trends, highlighting the emergence of robots, smart hotels, and personalization. The report uses the NH Hotel Group as a case study and explores how these trends impact consumer purchasing decisions and preferences. The conclusion emphasizes the importance of understanding these factors to adapt to the changing market, and references are provided for further study.