Hospitality Consumer Behavior and Insights - Analysis and Report

This report provides an analysis of consumer behavior within the hospitality sector, focusing on key factors such as cultural influences and technological advancements. It explores how these elements impact consumer trends and decision-making processes, highlighting the importance of adapting marketing strategies to meet evolving customer expectations. The report discusses the impact of technology on the hotel industry, including the rise of online reviews and the need for effective marketing campaigns to attract and retain customers. It also emphasizes the significance of cultural diversity in marketing, using Hotel Hilton as an example. The report concludes by underscoring the importance of strategic decision-making and market research in achieving business growth and maintaining customer retention. Various models are mentioned for strategic development. The report references relevant academic sources to support its findings.

Hospitality
Consumer
Behaviour and
Insight

Table of Content
– Introduction
– Factors influencing consumer behavior and attitudes
– Change in consumer trend
– Conclusion
– References

Factors influencing consumer
behaviour and attitudes
Cultural: Cultural factors like following the marketing trends which can devastate
the cultural effect improving the source and ways to compete with the different
marketing trends which help in flourishing the business opportunities ways
through which cultural diversity reflects like appointing members of various
cultures which can reflect cultural diversity and aims for better working of Hotel
Hilton. Marketing campaign carried out must reflect cultural diversity which can
help in reflecting the consumer behaviour(Van Nes, 2016).

Change in consumer trend
– Technology has changed the scenario of the various Hospitality Organisations
which has affected in the development of the technology in the Hotel Industry.
As the technology has advanced there arises various changes in the thinking of
the customers which can either generate a benefit or can be a loss to the firm.
Customer attraction can be hindered as there are many bloggers which can
write a false reviews which can affect Hotel Hilton as per the views of the
bloggers. Everyday advertisement and pricing technology can affect the Hotel
as the customers will deviate by the actions of the bloggers and the rivals of the
industry

CONCLUSION
– This study concludes that the changes brought by the factors which are
responsible for consumer behaviour are responsible for the various decision
making process which can validate the growth of hotel. An advancement in
technology can bring about the change in market research strategy which can
provide a result as the advancement of the firm. Various models help in the
strategic development of decision making process and achieving the market
value and maintaining the market retention rate of the hotel .

REFERENCES
– Altinay, L., Paraskevas, A. and Jang, S.S., 2015. Planning research in hospitality
and tourism. Routledge.
– Al-Janabi, A.S.H. and Mhaibes, H.A., 2019. Employing marketing information
systems for the success of small and medium enterprises: A field study of some
Tourism and Travel companies in Baghdad.