HNC Hospitality Consumer Behavior and Digital Technology Report

This report provides a comprehensive overview of consumer behavior within the hospitality industry. It delves into the various factors influencing consumer decisions, including cultural, social, personal, and psychological elements. The report also examines the significant impact of digital technology on emerging consumer trends, such as the convenience offered by smart devices and the time-saving benefits. Furthermore, it addresses the challenges associated with delivering quality service, particularly the varying satisfaction levels among guests. The report utilizes examples, such as Claridge's, to illustrate these concepts, and concludes with a list of relevant references.