This report analyzes L'Oreal Paris's marketing strategy for its Fall Resist 3X anti-hair fall shampoo using consumer behavior concepts. It evaluates the company's marketing campaigns, pricing, and promotional efforts in relation to consumer perceptions, economic conditions, personal preferences, group influences, and social class. The report uses survey data and video analysis to assess the alignment of the company's marketing focus with consumer behavioral factors. Findings indicate areas for improvement, particularly in promotional campaigns and enhancing customer value perception. The report recommends strategic adjustments, including increased promotion in emerging markets and addressing negative feedback to improve customer loyalty. Desklib offers a variety of resources including past papers and solved assignments.