Report on Consumer Behavior and Marketing of Herbal Soap

This report provides a comprehensive analysis of consumer behavior in the context of herbal soap marketing. It begins with an executive summary outlining the importance of understanding consumer behavior for product growth and quality assurance. The report then delves into the selected product, the herbal soap, highlighting its ingredients, qualities, and market position. A critical analysis follows, examining the consumer decision-making process, including problem recognition, information searching, evaluation of alternatives, purchase decisions, and post-purchase evaluation. The report also explores individual, psychological, cultural, and social factors influencing consumer behavior and reviews the current marketing strategy. Strategic recommendations are provided to enhance product effectiveness, focusing on consumer preferences for natural products, premium brands, and unique product qualities. The report emphasizes the importance of understanding consumer psychology and behavior to adapt marketing strategies and achieve organizational goals.

RUNNING HEAD: CONSUMER BEHAVIOR AND PSYCHOLOGY
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Marketing Consumer Behavior
Name of the Student :

Consumer behavior and PSYCHOLOGY 2
Executive Summary
The report provides information regarding the consumer behavior and provides the challenges
faced in managing consumers. The herbal soap has to make effective changes in the product
requirements. This will significantly help in ensuring product growth and quality assurance.
Consumer is more or less concerned with the quality of the product and most of the consumers
are sure about the needs pertaining to the product. . It is important for the purpose of
understanding the behavioural issues and managing systematic behavior which will help in
stimulating growth. It is helpful from the way of attaining better roles and focusing over the
progression in the consumer behavior.
The purpose is to manage the changes and understanding the effectiveness of the herbal soap
consumer behavior and how it has affected the product growth. It is eventually important for
gaining market efficiency and gaining ultimate goal.

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Contents
Selected Product or Service Overview............................................................................................1
Critical Analysis..............................................................................................................................1
Consumer Decision - Making Process.........................................................................................1
Problem recognition.....................................................................................................................2
Information searching..................................................................................................................2
Evaluation of Alternatives...........................................................................................................2
Purchase decision.........................................................................................................................3
Post purchase Evacuation.............................................................................................................3
Individual, Psychological, Cultural and Social Factors affecting consumer behaviour..................4
The current marketing strategy........................................................................................................4
Strategic Recommendations............................................................................................................5
Reference List..................................................................................................................................7

Consumer behavior and PSYCHOLOGY 4
Selected Product or Service Overview
The herbal soap is a product is the most trusted consumer brand. It is trusted for the wide
number of ayurvedic ingredients. This soap suits almost every skin type and made up of 60
percent coconut oil base. The soaps have curative, preventive and beautifying qualities for the
skin. The 18 herbal extracts incorporated in the soap cure almost all the skin related issues. The
herbal soap is traditionally handcrafted and perfectly suits all the skin type. Few of the qualities
claimed by the soap are: It prevents skin from any kind of infection, protects skin from multiple
problems like pimples, blackhead and prickly heat, it control dandruff and is effective for skin
care. The soap is dermetogically tested and sold on a large scale with a focus to gain effective
role in terms of generating effective brand value. This is certain from the point of view of
gaining effective consumer brand value and gaining better and efficient role. It is strategic for a
brand to develop a competitive role in order to undertake competitive role. This is important
from the point of developing consumer behavior and progression. The positive aspect of
consumer market behavior is to understand the inclination of consumers. The consumer interest
has typically increased in the natural products creating a wide opportunity for the brand. It is
widely creating an important market scope that has helped in gaining high level of productivity.
Critical Analysis
Consumer Decision - Making Process
The consumer decision making process involves different stages regarding the problem
recognition and the post purchase activities (Solomon et al 2014.
The herbal soap is a well-acclaimed product with a high market value and reasonable progression
in the market. It is important from the point of view of gaining effective brand knowledge and
developing growth aspects. The consumer inclination towards a product is due to the group ad
peer-circle (Aaker and Biel 2013). Especially in the case of this product, it is evident to manage
the relative growth and progression of the product in a way which is possible. This is important
to attain the business progression in a way that allow in dealing with the situation. The Consumer
behavior policies and psychological growth are important for gaining ultimate resources and
managing the gaps. It is evident to acknowledge in order dealing with the consumer behavior

Consumer behavior and PSYCHOLOGY 5
policies. It is necessary for generating better consumer behavior policies that will certainly allow
the brand in understanding individual perception (Cross, et al 2018.
Problem recognition
The primary purpose is to understand the problem and then undertaking the role in order to
initiate the progress. The situation is to manage the changes in order to manage effective role and
attain effective policies. The purpose of managing the organizational progress is to sustain
ultimate goal and putting forward the progress of the consumer psychology. It is immediate for
the company to understand the way in which an organization can attain effective role in order to
understand the progression. It is necessary for managing the relative growth and progress in
order to understand the problem pertaining to the problem. The human needs are two different
categories depending upon the nature (Schmitt, 2012).
Information searching
The next feature is to understand the information related to the product and service. One the
consumer need is recognized, it is evident to serve the consumer related progress. The consumer
related goals is to understand the basic market progression and ultimate organizational goal
(Haugtvedt, Herr and Kardes, 2012). The long term purpose is to undertake the ultimate goal and
managing the consumer likes and dislikes. This will ultimately lead to gaining consumer
marketing behavior. The long-term purpose is to undertake the deals and arrange the focus in
order to ultimately gain the progress. It is important to deal with the challenges and managing
long term effective role and matching up with the individual expectations the consumer brand
has undergone changes in order to gain detailed growth. The consumer behavioural process is
generally important to deal with the challenges in order to manage the effective consumer
behavior and changes (East, et al 2013).
Evaluation of Alternatives
Consumer generally looks out for the alternatives that are available in order to gain quality
services. There are ample of herbal products in the market that will certainly allow in gaining
concrete efforts (Quester, et al 2007). The necessary role is to understand the purpose behind the
consumer behavior and growth. The overall purpose is to generate the valid request in terms of

Consumer behavior and PSYCHOLOGY 6
gaining consumer related issue and verifying the interest of the consumers. The changes in the
individual consumer behavior are due to the changing business aspects (Hawkins, et al 2010). It
is important from the point of view of gaining effective role and arranging effectiveness. The
process of evaluating the strategic consumer behavior is to evaluate the changes and calculating
the product design and different related issues associated with the product. It is necessary for
attaining the individual scope and development in order to attain growth. The herbal soap has to
make effective changes in the product requirements. This will significantly help in ensuring
product growth and quality assurance. Consumer is more or less concerned with the quality of
the product and most of the consumers are sure about the needs pertaining to the product. The
ayurvedic soap has gained effective market progress only after managing the competent factors.
These factors will however help in ensuring consistent growth and ensuring positive growth
(Jobber and Ellis-Chadwick, 2012).
Purchase decision
The decision regarding the product purchase is significant from the point of following the
market. The changes can only be managed by focusing over the consumers and delivering the
value product. The product quality is one of the most effective factors which are causing a
change in the individual behavior. Consumer behavior and psychological needs are important to
be focused upon in order to understand the product related progression. It is necessary from the
point of gaining accurate growth and progression. There are number of factors that affect the
product purchase and relatively affect the difference in herbal soap growth. It is necessary for
managing the product related effectiveness and managing long-term goals in order to ultimately
manage the progress (Kahle and Chiagouris, 2014).
Post purchase Evacuation
The other most important part is regarding the post-purchase evaluation and it directs the actual
consumer behavior. This is important to receive the feedback and how do they evaluate the
product. It is important from the point of view of gaining goals and maintaining a balance in
order to maintain a focus. The opinion of the customers is important to manage the effectiveness

Consumer behavior and PSYCHOLOGY 7
that is certain for the organization. It is important from the point of view of gaining occupancy of
the products. This is certainly important from the point of gaining effective role (Lantos 2015).
Individual, Psychological, Cultural and Social Factors affecting consumer behaviour
The Individual, Psychological, Cultural and Social Factors affecting consumer behaviour related
to the product is to understand the value of product. It is important from the point of gaining
effective role and gaining the product quality. It is important from the point of view of
generating better quality. The purpose is to attain the applicable role and responsibility.
Customers are more or large focused on using herbal products. The purpose is to generate
adequate progress and managing applicable growth and maintaining applicable role. The social
factors are responsible to manage the changes in order to understand the product impact and their
behavior (Lee and Chen, 2010).
The most recent marketing communications of this product or
service
The most recent strategic communication is through the advertisement over different medium.
This is done to create awareness. It is important to manage the changes and allocating the
purpose and attaining the changes and working in better role and responsibility. The outcome is
to manage the customers and adding the progression in order to attain effective role (Lindquist
and Sirgy, 2009). The consumer behavior is evident to maintain the challenges and arranging the
best result. The growth and ultimate product is to maintain the balance and accumulating the
knowledge. It is to understand the possibilities and attaining the long-term role. It is necessary to
manage the progress and managing the marketing strategies in order to maintain the goals. It is to
manage the long-term goals in order to manage the business related growth. The purpose is to
manage the organizational progression and creating value. It is creating value and managing the
growth. The challenges are relevant to be managed in a better process. The long term purpose is
to manage the progress. The purpose is to manage the goals and managing the effect is to
understand the role and responsibilities in order to gain ultimate growth (Malhotra, 2008).

Consumer behavior and PSYCHOLOGY 8
The current marketing strategy
The current market strategy is to manage the natural product and retain market progress. It is
important to manage the effectiveness in order to validate the reasonable growth. It is important
to manage the purpose in order to attain the long term progress and allocating the consumer
related issues. The overall purpose is to attain the long-term issues and attaining better features.
The existing market strategy is to attain the herbal soap strategy and attaining the progress. This
is important from the point of view of gaining accuracy and managing progression in a better
way. The ultimate focus is to retain the name and gaining progress (Nwankwo, Hamelin and
Khaled, 2014).
Strategic Recommendations
Consumer behavior and psychology plays an important role in understanding the product related
market strategy. Individual do prefer premium brands and unique products which will assure
growth and development in order to gain effectiveness. An individual who wish to buy the
products is more inclined towards gaining effectiveness. The brand has gained appropriate
strategic growth. It is important to manage product role and responsibility. The focus of
consumer behavior and psychology is to understand the changes and putting forward a variety of
effectiveness. This is important to allocate the product effectiveness and managing the progress
in the most relevant manner. The overall purpose is to gain adequate results and matching
consumer related behavior. The purpose of decision making is to understand the changes in the
daily individual life and working accordingly. These decisions are complex for the individual
and require identifying a product in a better way. Therefore, in order to understand the product
psychology and behavior, it is evident to manage the changes and allocating process in order to
associate the product related knowledge. While considering all the factors and deterring the
behavior in order to understand the organizational behavior. It is vital for the organization to
manage the behavior of consumers in order to attain effective roles. Therefore for managing the
organizational behavior and psychology, it is important to manage the concrete changes and
reporting the positive results. The purpose of the organization is to attain concrete progress
related to the changing consumer inclination. These will certain from the point of gearing up
organizational value. It is important from the point of managing consumer behavior related

Consumer behavior and PSYCHOLOGY 9
issues in order to gain adequacy. The purpose of consumer behavioural is to manage the changes
and reciprocating the better roles and responsibility. In the changing business scenario, it is
important to manage the gaps and defining the consumer behavior cycle. This will certainly help
in allocating the significant result and putting forward the relative changes in the individual.
There is a common consensus regarding the organizational policies and development. This will
be helpful in becoming progressive and helpful on a long-run and generating capacity to
understand their behavior. It is important for the purpose of understanding the behavioural
issues and managing systematic behavior which will help in stimulating growth. It is helpful
from the way of attaining better roles and focusing over the progression in the consumer
behavior. The purpose is to understand the roles and persistently measuring the changes in order
to gain effectiveness. This is important to gain better and effective role which is evident in order
to gain progress. This is necessary for regulating the effectiveness of business priority. The only
purpose of the organization is to attain better roles and undertaking the complexities. The
consumer behavior and priorities are evident to manage the special possibilities associated with
the changes.
The most relevant process to attain the consumer behavior strategy is to attain a significant
growth. The progression is to generate the possibilities which will ensure growth and
development.

Consumer behavior and PSYCHOLOGY 10
Reference List
Aaker, D.A. and Biel, A.L., 2013. Brand equity and advertising: advertising's role in building
strong brands. Psychology Press.
Cross, S.N., Ruvalcaba, C., Venkatesh, A. and Belk, R.W. eds., 2018. Consumer culture theory.
Emerald Publishing Limited.
East, R., Wright, M., and Vanhuele, M. 2013. Consumer behaviour: applications in marketing.
Sage.
Haugtvedt, C.P., Herr, P. and Kardes, F. eds., 2012. Handbook of consumer psychology.
Psychology Press.
Hawkins, D. I., Best, R. J., and Coney, K. A. 2010. Consumer behavior. Implications for
marketing strategy, 5.
Jobber, D., and Ellis-Chadwick, F. 2012. Principles and practice of marketing (No. 7th).
McGraw-Hill Higher Education.
Kahle, L.R. and Chiagouris, L. eds., 2014. Values, lifestyles, and psychographics. Psychology
Press.
Lantos, G. P. 2015. Consumer behavior in action: Real-life applications for marketing
managers. Routledge.
Lee, S. M., and Chen, L. 2010. The impact of flow on online consumer behavior. Journal of
Computer Information Systems, 50(4), 1-10.
Lindquist, J. D., and Sirgy, M. J. 2009. Shopper, buyer, and consumer behavior: Theory,
marketing applications and public policy implications. Atomic Dog/Cengage Learning.
Malhotra, N. K. 2008. Marketing research: An applied orientation, 5/e. Pearson Education India.
Nwankwo, S., Hamelin, N. and Khaled, M., 2014. Consumer values, motivation and purchase
intention for luxury goods. Journal of Retailing and Consumer Services, 21(5), pp.735-744.

Consumer behavior and PSYCHOLOGY 11
Quester, P., Neal, C., Pettigrew, S., Grimmer, M. R., Davis, T., and Hawkins, D.
2007. Consumer behaviour: Implications for marketing strategy. McGraw-Hill.
Schmitt, B., 2012. The consumer psychology of brands. Journal of Consumer Psychology, 22(1),
pp.7-17.
Solomon, M.R., Dahl, D.W., White, K., Zaichkowsky, J.L. and Polegato, R., 2014. Consumer
behavior: Buying, having, and being (Vol. 10). Pearson.