Analysis of Consumer Decision Making Process in Marketing Psychology

Desklib provides past papers and solved assignments for students. This presentation analyzes consumer behavior and marketing psychology.

CONSUMER BEHAVIOR AND
MARKETING PSYCHOLOGY

TABLE OF CONTENT
 Introduction
 Consumer Decision Making Process
 Identification of the needs and wants of the customer.
 Examination of the internal and external source of
information
 Alternatives for the chosen product
 Analysition of the purchase method
 Understanding of post-purchase behavior and satisfaction
 Conclusion
 References

INTRODUCTION
 The presentation depicts on the effectiveness
of the decision making process.
 Suitable process that can be followed in this
relation is depicted.
 Understanding the post purchase behavior is
also presented.

CONSUMER DECISION MAKING
PROCESS
Identification of the needs and wants of the
customer.
Examination of the internal and external
source of information
Alternatives for the chosen product
Analysition of the purchase method
Understanding of post-purchase behavior and
satisfaction

IDENTIFICATION OF THE NEEDS AND
WANTS OF THE CUSTOMER.
Need Want
s
Limitations to the old technology associated with T.V lead to
the introduction of the led’s.

EXAMINATION OF THE INTERNAL AND EXTERNAL
SOURCE OF INFORMATION
Level of
sales
Level of
profitability
Internal
Customer
trends
Alignment
of demand
and supply
External

ALTERNATIVES FOR THE CHOSEN
PRODUCT
Smart TV TFT

ANALYSITION OF THE PURCHASE METHOD
 There are varied methods of purchase that
are analyzed by the customer that lead to
better decision making process.
Online Purchase
Net banking
Debit card/ credit
card

UNDERSTANDING OF POST-PURCHASE BEHAVIOR
AND SATISFACTION
It is crucial to understand the post-purchase
behavior of the consumer as it will assist in the future
activities. There are varied factors in this regard that is to
needs to be taken into consideration:
 After sales services
 Fulfillment of the needs and requirements
 Redressed of grievances after sale.

CONCLUSION
 The presentation concludes on the behavior
of the consumer with respect to the variety
of products.
 Suitable process for the effective decision
making is elaborated.
 Varied factors that lead to the variation is
also presented.

REFERENCES
 Zellman, E., Kaye-Blake, W. and Abell, W., 2012. Identifying consumer
decision-making strategies using alternative methods. Qualitative Market
Research: An International Journal, 13(3), pp.271-286.
 Sadovykh, V. and Sundaram, D., 2017, January. Decision making processes
in online social networks: A comparative analysis of health and financial
online social networks. In Proceedings of the 50th Hawaii International
Conference on System Sciences.
 Stankevich, A., 2017. Explaining the Consumer Decision-Making Process:
Critical Literature Review. Journal of International Business Research and
Marketing.
 Gross, R., 2014. A Theoretical Consumer Decision Making Model: The
Influence of Interactivity and Information Overload on Consumers Intent to
Purchase Online . International Journal of Business Management and
Economic Research.

CONTINUED…….
 Sharma, M. K., 2014. The Impact on Consumer Buying
Behavior: Cognitive Dissonance. Global Journal of
Finance and Management.
 Poturak, M., 2014. Influence of Product Packaging on
Purchase Decisions. European Journal of Social and
Human Sciences.
 Filho, M. G. L., & RoeheVaccaro, G. L., 2015.
Identification of customer satisfaction in services: a
study on agribusiness dealers. RBGN.
 Peighambari, K., & Sattari, S., 2016. Consumer
Behavior Research: A Synthesis of the Recent Literature.
SAGE.