Consumer Behavior and Digital Trends in the Hospitality Sector

This presentation analyzes consumer behavior within the hospitality industry, focusing on Marriott International. It explores cultural, social, personal, and psychological factors influencing consumer choices. The presentation also examines the impact of digital technology on consumer trends, including smart hotels, location-based services, and the rise of bleisure travel. The study concludes that these factors and technological advancements significantly shape consumer attitudes and drive innovation within the hospitality sector. References include insights on the international hospitality industry, business model innovation, customer relationship management, and the use of artificial intelligence and robotics in the field.

Hospitality
Consumer
Behaviour and
Insight
PART A

INTRODUCTION
Marriot international is one of the best hotel brand within hospitality industry widely spread within global domains
serving people with the best hospitality services, advanced new competent scale efficacy on longer run.
The presentation will be analysing factors influencing consumer behaviour and attitudes within hospitality industry and
new consumer’s trends impacting due to digital technology for new informative standards.

Factors that influence consumer behaviour and attitudes within hospitality industry
There are various factors such as cultural, social, personal and
psychological factors within hospitality industry, which can be
analysed based on varied aspects of new scale advanced innovation
and new functional efficacy targets at Marriott hotel.
Cultural factors: The common values, beliefs and experiences of
varied consumers are the strong dominant cultural factors which
generate new strength advanced consumers oriented choices for
specific hospitality services. Cultural factors play strong role in
hospitality services where consumers bookings have specific
advanced reach and also to evolve on new domains towards which
Marriott hotel has fundamental scale diversity.

CONT…
Personal factors: Age an life cycle stage aspects, occupational aspects and economic situations
along with personality and self-evaluation scenario are aimed by Marriott for more effective
consumers oriented services.
The personal factors among consumer aims to enhance their choice for specific products and
services while opting for hotel bookings. These factors have in detail analysed in detail how
cultural factors, social factors, personal factors and psychological factors generate specific
functional paradigms to evolve on varied new revenue targets and higher consumer goodwill.

Consumers trends changing due to impact of digital technology
With the advent of technology and digital
usage consumer trends and behaviour seems to be
more influenced by competitive functional scale
advancement, high imperative functional scale
advancement towards responsive fast hospitality
services.
The consumers' behaviour as powerful tool has
influential working scenarios where there are varied
changing advanced digital services on which new
edged usage with use of smartphones, digital

CONT…
Smart hotels with high tech innovation and personalization are
widely focused on by Marriott hotel where there is varied scale
diversification focused on and also there is competent scale
competitive focus for wider revenue target, consumer goodwill on
wider domains keenly evolving wider aspects at Marriott hotel.
Location based services enable to drive new functional scale efficacy
towards varied scale goals for new informative keen domains on
which there is varied efficacy developed on. GSP and technology
usage enhances quest goals actively for potential scaled up targets
actively on which varied revenue functional scenarios are focused
on .

Emerging trends within consumer behaviour
of hospitality industry
Bleisure travel is one of the emerging trends in industry where corporate travellers prefer to enjoy some leisure time
during trips, with high comfortable services and convenient personalized hotel rooms.
Marriott hotel aims to focus on advanced hospitality services where there is focus on Bleisure travel with customized
services among staying, food delivery options and also there is advanced surge focused on competent scale efficacy
horizons.

CONCLUSION
The presentation has concluded cultural factors, social factors, personal factors and psychological factors are
the main factors that influence consumer behaviour attitudes to evolve on within hospitality industry scenarios impact
fully and generate stringent innovation further.
Research has concluded smart hotels, digital technology and artificial intelligence impacting hospitality trends widely.

REFRENCES
Arlt, W.G., 2020. Consequences for the International Hospitality Industry. The Routledge Companion to International
Hospitality Management, p.211.
Breier, M., and et.al 2021. The role of business model innovation in the hospitality industry during the COVID-19
crisis. International Journal of Hospitality Management. 92. p.102723.
Sota, S., Chaudhry, H. and Srivastava, M. K., 2020. Customer relationship management research in hospitality industry:
a review and classification. Journal of Hospitality Marketing & Management.29(1). pp.39-64.
Yang, L., Henthorne, T .L. and George, B., 2020. Artificial intelligence and robotics technology in the hospitality
industry: Current applications and future trends. In Digital transformation in business and society (pp. 211-228).
Palgrave Macmillan, Cham.