Consumer Behavior Analysis: Huawei Mate 20 Smartphone Presentation

This presentation analyzes the consumer decision-making process involved in purchasing the Huawei Mate 20 smartphone. It begins by outlining the stages of consumer decision-making, from recognizing the need to post-purchase behavior. The presentation delves into both internal influences, such as higher intelligence and iconic design, and external influences, like price and availability, that affect consumer choices. It also provides a comparative analysis of competitors like Xiaomi and Oppo, offering recommendations for improvements. The presentation concludes by highlighting the key features of the Mate 20 and its aim to boost Huawei's presence in the smartphone market. References are included to support the analysis.

Buyer Behavior
Name of the Student:
Name of the University:
Author Note:

Introduction:
This presentation primarily focuses on the nature of buyer
behavior in context of Huawei’s Mate 20 (huawei.com
2019)
The presentation puts forward the decision making process
of the consumer in the purchase of the mobile phone.
There are also discussions about the internal and the
external influences of the product
The presentation also puts forward recommendation for the
competitors along with an overall summary

Huawei Mate 20

Consumer Decision Making Process in
Purchase of Mobile Phones

Consumer Decision Making
Continued
It starts with recognition of the need.
It is carried forward by the information search
It is then followed by an evaluation step
After the evaluation of the alternative product, the
consumer makes a purchase
Purchase is followed by a post purchase behavior

Internal Influence
Higher
Intelligence
Iconic Design
Display

External Influence
The price and the
availability creates
an external
influence.

Competitors of Mate 20
Xiaomi Redmi K20
 Xiaomi Redmi K20 Pro ,
 Oppo K3.

Recommendations for Competitors
Like Mate 2o, Xiaomi Redmi K20 should have
a near field communication (NFC)
Similar to Mate 20, Xiaomi Redmi K20 Pro
should also have high powered battery
backup and finger sensor facilities
In comparison to Mate 20, Oppo K3 should
have supercharge facilities along with
finger print sensors and higher quality Leica
Triple camera.

Summary
Huawei is trying to get a foothold in the smart phone
market the through introduction of Mate 20 series.
The features of Mate 20 are believed to excel the features
of established smartphones like Apple and Samsung.
Some of its unique features as seen are artificial
intelligence, possession of Nano memory card, wireless
projection and has leica triple camera
In other words, Mate 20 aims towards boosting the
smartphone market of Huawei.

References:
Alfred, O., 2013. Influences of price and quality on consumer purchase
of mobile phone in the kumasi metropolis In Ghana a comparative
study. European Journal of Business and Management, 5(1), pp.179-
198.
consumer.huawei.com 2019. [ online] Available at:
https://consumer.huawei.com/en/phones/mate20/specs/[ accessed 31
May, 2019
Holmes, A., Byrne, A. and Rowley, J., 2013. Mobile shopping behaviour:
insights into attitudes, shopping process involvement and
location. International Journal of Retail & Distribution
Management, 42(1), pp.25-39.
huawei.com. 2019. [ online] Available at:
https://consumer.huawei.com/en/phones/mate20/[ accessed 31 May,
2019]
Rani, P., 2014. Factors influencing consumer behaviour. International
journal of current research and academic review, 2(9), pp.52-61.

Thank You !!!