MKT301 Consumer Behavior: Analyzing Milk Buying Trends in Australia

This project analyzes consumer behavior related to milk purchases in Australia, focusing on the factors influencing buying decisions. The project explores motivation, goal setting, and the stimuli employed by marketers. It delves into historical trends in milk consumption and provides a comprehensive literature review of relevant research, citing sources like Elsevier and the Journal of Marketing Education. The assignment is based on the MKT301 Consumer Behaviour module and requires the creation of a consumer profile infographic. The analysis incorporates key concepts from weeks 1-4 of the course, examining how situational and psychological factors impact consumer choices within the fast-moving consumer goods (FMCG) sector. The research utilizes resources like the IBISWorld database to provide insights into current consumer behavior.

PERCEIVING
THE STIMULUS
BUYING MILK PRODUCT IN AUSTRALIA
Name of student, Division name
MOTIVATION
GOAL SETTING
TO BUY MILK
STIMULUS BY MARKETERS
BUYING MILK
HISTORICAL TRENDS

References
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References
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