Mobile Wallets & Consumer Behavior: Case Study & Presentation
VerifiedAdded on 2023/03/24
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Case Study
AI Summary
This assignment provides an overview of consumer behavior in relation to mobile wallets, focusing on Apple's Passbook app and the potential for smartphones to replace traditional wallets. It identifies different consumer types (loyal, discount, and need-based) and discusses opinion leaders like IOS 6 and Google Wallets. The assignment also addresses major challenges to the diffusion of mobile wallets, such as security concerns related to credit card theft and the need for consumers to contact both service providers and credit card companies in case of phone loss or theft. The references cited highlight the importance of understanding consumer behavior and the impact of social media on brand communities. The case study presentation aims to overview the case, topic area and address the case questions.
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