Consumer Behaviour and Marketing Psychology: Nike Shoe Survey Analysis

This report analyzes consumer buying behavior and marketing psychology related to Nike shoes. The study involved a survey of 15 consumers, exploring factors influencing their purchasing decisions. Key findings reveal that price and recommendations from friends and family significantly impact consumer choices. The survey also indicates a very positive perception of Nike shoes among the majority of respondents, with advertisements and brand ambassadors also playing a crucial role. Packaging and digital media marketing methods were also found to influence consumer behavior. The report highlights the importance of understanding consumer needs and preferences, as well as the impact of effective marketing strategies, including advertising and brand loyalty programs, on the overall performance of a firm. The study suggests that Nike can further enhance consumer loyalty by focusing on product quality, value for money, and the use of digital media marketing to improve consumer engagement.