Analyzing Consumer Behaviour and Insights for Pharmacy 2U, UK Market

This report provides an analysis of consumer behavior within the context of Pharmacy 2U, a B2B company operating in the UK's medical product market. It explores the five stages of the consumer decision-making process—problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior—and evaluates the black box model in relation to consumer behavior theory. The report also discusses the key differences between B2B and B2C buying processes, the role of market research (including primary and secondary methods, as well as qualitative and quantitative approaches), and how companies can gather information on consumer decisions. Furthermore, it delves into Freud's theory of personality (id, ego, superego) and its influence on consumer behavior, highlighting how self-image impacts purchasing decisions. The overall aim is to provide insights into how Pharmacy 2U can better understand and cater to its customer base.